Digital Brand Strategy – #Branding, by Digital Media Club: updated automatically with a curated selection of articles, blog posts, videos and photos. (Digital Brand Strategy - #Branding is out!
Rosie Ioane Mulipola's insight:
It seems now that the digital world has taken over most things that were once manually done. Even in ways of advertising and marketing. This article talks about Digital Branding and how now more people can connect online through multiple devices as well as watch tv or read the paper and magazines online. This article describes Procter & Gamble's way of digitally marketing their brand the Corporate Marketing Director Roisin Donnelly explains that it allows their customers to purchase products that links to their e-commerce retailers, so in fact it simplifies the whole experience customers have with their brands online she also states that 'Digital allows you to take risks and learn quickly and cost effectively." which i find to be very true, now adays digital marketing gets through to a lot more people, it seems to be a more successful way of getting your message across to your audience.
...So the question is: Why is a story so important to your personal branding strategy? First of all, it sets your brand apart as unique. Every brand has its own story to tell, but yours is the only one of its kind. What drives you? Why did you enter the field that you find yourself in today?
You’d be surprised at what details will intrigue the reader and give your audience an idea of what your brand is really about. Perhaps one of the most effective characteristics of a story is that it humanizes your brand. It’s easy to launch a brand, but the story behind it can leave your target audience wondering where it came from.
What is your actual purpose? What drives your actions? Was it the right opportunity at the right moment? Now consider how your brand has affected others. How have you impacted the lives of those involved with your brand? Has it always gone smoothly? Are you new at this? What’s your experience prior to the creation of your brand? What is the story behind your personal brand?
While the story for your brand might satisfy your present audience, the aspects of your personal brand story can turn you from just a brand into the personification they can truly relate to....
This article came across as very interesting to me because i had different thoughts about how people were selling brands, i thought it was through the brands popularity and also through other people having possesing those brands that made people want them too. Be that as it may this article gives a different view of how brands are seen by customers. Story telling of your brand is seen as a branding strategy and with a story to tell it sets your brand apart from other brands. The part that i found most interesting was the bit in the article where it states that one of the most effective characteristics of a story is that it humanizes your brand. Which i believe to be true, people buy brands for all sorts of reasons even the ones that i have stated but with a story behind the brand it leaves your audience or market wondering where the product came from, what is the purpose of the brand, who is behind the brand. As well as that with the many details provided in the story telling of your brand it intrigues your audience and gives them a fair idea of what your brand is all about. This articvle was a very good read.
The best social media marketing strategy is to impress your employees enough that they become your biggest tweeting and posting fans. (#SLD #Branding #Tips Is Secret to Successful Word of Mouth Marketing Right Under Your Nose?
Rosie Ioane Mulipola's insight:
This article is quite interesting in the sense that social media is quite powerful in itself to gain attention from people but as well as that the power of word of mouth combined with social media and technology can work wonders also. Word of mouth is as powerful a marketing tool as technology is. Integrating these tools together can bring in new leads for your brand or company. If workers are happy with their job or customers with their brand they will most probably broadcast it through social media outlets and do the same if they hate their job or brand.
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