integrated marketing communication
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Rescooped by Siu TalauBrown from SEO, Social Media Marketing, Web Design, Graphic Design, Internet Marketing, Business
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Integrated Marketing Communications with Social Media

Integrated Marketing Communications with Social Media | integrated marketing communication | Scoop.it
Integrated Marketing Communications with Social Media (Integrated Marketing Communications with Social Media - ACN Newswire (press release): Integrated Marketin...

Via Boso Studios
Siu TalauBrown's insight:

Social media is one of the biggest IMC chanells that could be discussed. Social media can be influenced by many ways. Personal, influence or general market place influence. the way social media has portrayed in this article has proven examples of market place influence as it discusses the issue of users online. The opinion leaders in this case would be with businesses as they discuss how many consumers spend most of their time online. As a result business' are learning to find ways of building effect campaigns that would catch the audience's attention. 

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Jooyoung Kim's curator insight, May 12, 2014 9:45 AM

This article stated that a single channel does not have a strong enough impact on consumers, and said that the combination of media is a touchpoint. The current trend is that consumers are spending more of their time online. Regardless of business size, companies need to build effective campaigns in order for consumers to experience better integrated marketing communications through various channels. The brand managers figure out how to maximise their message to consumers during marketing spending, and think about professional marketing strategies to help increase brand engagement through social media.

Rescooped by Siu TalauBrown from All Things Branding
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Building a Brand into an Icon - Part 3

Building a Brand into an Icon - Part 3 | integrated marketing communication | Scoop.it
Learn how to use market research for building a brand into an icon.

Via Donna
Siu TalauBrown's insight:

even though Budweiser isn't the best beer out there it is known as an iconic beer. Reason being that it has developed a perceived feelings to consumers. For a brand to become an icon it needs to attract the consumers or audience, and so it needs to do the essentials of targeting national contradictions, creating myths, speak as rebels, draw on political authority and draw on cultural knowledge.

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Rescooped by Siu TalauBrown from IntegratedMarketingCommunications
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The Future Of Ethics In Branding | Fast Company

The Future Of Ethics In Branding | Fast Company | integrated marketing communication | Scoop.it
Great read: The Future Of #Ethics In #Branding via FastCompany http://t.co/gg3fTejm #CSR...

Via gr8communication, NeilKelley
Siu TalauBrown's insight:

Seeing that brand was very important to the organisation they were willing to offer deals to consumers. However, with the situation being present the offer has been declined. This article has shown how branding is important in marketing and how advertising can be seen hugely as a help factor for their company. The writter has learnt from themselves the effects of advertising and how ethics and advertising do not go together. This article has shown that most brand strategies today would use different ways to create more consumers. The writer has taken into consideration what the organisation is trying to do and has been aware that as part of the marketing business he should ask what other consumers desire\

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Anna Ahmad's curator insight, March 11, 2014 11:51 PM

Makes you wonder how often the ethical line is actually breached in order for companies to get what they want in-terms of finding that consumer insight? #coldworld

 

Autumn Valido's curator insight, April 5, 2014 4:16 AM

This article is written from the perspective of a marketing writer. It is interesting to read that a job he was offered made him question the benefits of financial future security or his ethical views. He was offered a job with a tobacco company for 6 months and have enough money at the end to retire; but deliberated that two of his family members have died from using cigarettes so he turned down the offer.

The writer predicts future branding and potential trending markets including Facebook audiences and also predicted that most brand strategies today will use multi-sensory. It is interesting reading his perspective on marketing and branding and takes consideration of future markets by asking consumers about what they would desire from an ethical advertisement. 

Siu TalauBrown's comment, May 12, 2014 9:00 PM
Seeing that brand was very important to the organisation they were willing to offer deals to consumers. However, with the situation being present the offer has been declined. This article has shown how branding is important in marketing and how advertising can be seen hugely as a help factor for their company. The writter has learnt from themselves the effects of advertising and how ethics and advertising do not go together. This article has shown that most brand strategies today would use different ways to create more consumers. The writer has taken into consideration what the organisation is trying to do and has been aware that as part of the marketing business he should ask what other consumers desire\
Rescooped by Siu TalauBrown from Integrated Marketing Communications | IMC
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How Coca-Cola tells engaging stories via social - iMediaConnection.com

How Coca-Cola tells engaging stories via social - iMediaConnection.com | integrated marketing communication | Scoop.it

Via IMCyclopedia.com
Siu TalauBrown's insight:

Coca-cola is one of the biggest marketing business' in the industry. The way they have engaged audiences from around the world has been used due to social network/media. As social media becomes a huge source and is continuing to do so, Coca-cola is now able to attract audiences with their stories via social media. 

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IMCyclopedia.com's curator insight, March 1, 2014 12:40 AM

Social media gives brands the opportunity to speak to vast audiences in real time. In this Q&A, Brynn Bardacke, global group creative director, The Coca-Cola Company, describes how Coca-Cola uses social to spread its brand stories far and wide.

Annie's curator insight, March 12, 2014 10:44 PM

Coca cola is a brand that has successfully integrated their marketing communications to engage different audiences around the world. Because social media is an increasingly important communication source used by a large demographic, to continue their marketing success Coca cola must use social media creatively to engage this particular audience.