Integrated Marketing Communication
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Rescooped by Rosana Duk from Strategy and Competitive Intelligence by Bonnie Hohhof
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Social Media Insights & KPIs – There is no magic button

Social Media Insights & KPIs – There is no magic button | Integrated Marketing Communication | Scoop.it
CMO’s & Consumer Insight Divisions are realising that messages in social media can help them understand the consumer better (Is the best way to understand the online consumer through social listening to gain #insight ?

Via Bonnie Hohhof
Rosana Duk's insight:

The social media provides a powerful tool to interact with consumers today. Its important to follow what the consumer feel about a particular product and the social media interaction can provide those insights that become invaluable for marketers

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Scooped by Rosana Duk
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Integrated Marketing Communications (IMC)

Storyboard and direction: Sebastian Lipperheide.
Rosana Duk's insight:

Integrated Marketing Communication send a  message across to the customers instead of single messages that might not communicate the same thing

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