Integrated marketing communication
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Integrated Marketing Communications 101 | Enrollment Builders

Integrated Marketing Communications 101 | Enrollment Builders | Integrated marketing communication | Scoop.it
Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success.

Via Becky Norman, zzz, Nikky SIngh
Patrick Wong's insight:

This article is a good reminder of then tools in the IMC process. the underlying principles and step by step process of using IMC throughout would  advertising and media and some rules that should be followed while during the marketing campaign. it has a nice breakdown which is easy to read and is in the order you would set up your campaign from the message to the hiring of the right people.

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Marche Adams's comment, March 20, 2013 9:35 PM
different modes work together to create a seamless experience for the customer and are presented with a similar tone that reinforces the brands core messages. is these modes work in a unified force this in turn could maximize a businesses cost effectiveness.
Nikky SIngh's curator insight, May 6, 2014 2:23 AM

THis article is a good reminder of then tools in the IMC process. the underlying principles and step by step process of using IMC throughout would  advertising and media and some rules that should be followed while during the marketing campaign. it has a nice breakdown which is easy to read and is in the order you would set up your campaign from the message to the hiring of the right people.

Lili Wang's curator insight, May 15, 2014 10:42 PM

Integrated Marketing Communications is the combined use of advertising tools that are used in a marketing campaign in order to promote a certain brand or product. creating brand awareness is very important for a business if they want to succeed in their industry. IMC is very customer-centric, meaning it is based and revolved around customers. needs and wants of these customers are important as the product the company comes up with must meet the satisfaction of these customers.

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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Integrated marketing communication | Scoop.it
Business Technology

Via Brad Trembath
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Brad Trembath's curator insight, March 7, 2014 10:58 PM

it can be hard out there making effective campaigns, but they did it...

Patrick Wong's curator insight, May 13, 2014 9:47 PM

it can be hard out there making effective campaigns, but they did it...

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What is Brand Positioning? — opento

What is Brand Positioning? — opento | Integrated marketing communication | Scoop.it
A brand is not just a promise – brands need to deliver.
Knowing how a brand really works is the key to brand positioning.
In the first of 3 posts on brand positioning this week, we look at how a brand works.

Via Neil Gains, Brad Trembath
Patrick Wong's insight:

It is important to build a strong brand in an IMC campaign. In this article, they perceive brand as an shortcut of consumer decision making. we feel better choosing our favorite brand, hence they are somewhat associated with us and met our expectation, so we trust them. Brands help us make choices quickly, happily and confidently. Good brand positioning takes into account: your brand vision, your customer needs and your competitive market.

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yundy wang's curator insight, September 7, 2014 1:58 AM

A brand means more than just a promise between the business and consumer. A successful brand can fulfill the needs of customers: benefits, experiences and emotions. When we see an outstanding brand, it will remind us of that bundle of associations. Brand identity is about defining, positioning a brand. A logo, design or even a slogan can stand for the identity of a brand that reminds customers of the products or services. As customers, we are facing different choices in consumption problems, a brand with strong association can help us make choices quickly and confidently. A successful brand should take brand vision, customer needs and competitive market into consideration. Brand identity can help customers to recognize and recall the brand more easily. 

heeyeon yoon's curator insight, September 25, 2014 9:54 AM

Brand aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

To suited relationship with consumer is through the product or goods of consumer service such as perception, feeling, experience, and confidence from the allegorical differentiation. To success in branding, company must understand what customers’ needs and wants.  The best brands become strongly associated with those benefits, experiences and emotions so that we all know what to expect from them.

Brand positioning is compressed and you want to pass a message to customers and the nature of the competition. The terms of the separate positioning statement that clearly summarizes the contents of the brand positioning. This should include the target customer, the business is essentially to provide value to customers, and competitors are differentiated ways.

Yuhua Hong's curator insight, September 30, 2014 12:39 PM

Branding is more than just simple promise. It is important to create brand awareness by delivering benefits, experiences and emotions. Such bundle of associations that customers perceive the company is the key to brand positioning. Finding correct associations helps to generate distinctive competitive advantages from competitors.  

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Who Says Email Marketing Trumps Social Media? Marketers Do. - Business 2 Community

Who Says Email Marketing Trumps Social Media? Marketers Do. - Business 2 Community | Integrated marketing communication | Scoop.it
Business 2 Community
Who Says Email Marketing Trumps Social Media? Marketers Do.
Business 2 Community
According to this infographic from HostPapa, 75 percent of adults say they prefer email for communication.
Patrick Wong's insight:

I suppose email marketing can trumps social media, is true that social media channel been changing from one to another over the past decades, but that does not mean that email marketing trumps social media. Facebook and twitter both are well established company that been internationally recognized, and if consumers nowadays are likely to check if they have these social media for offers/deals. Email marketing can be a real pain in the ass as consumers will find it frustrated with the amount of emails they receive in a day, therefore I would say both are equally important rather than one is better than another. But in my opinions social media can better as you are able to keep advertise on your page where as people will find it frustrated to receive bunch of emails from the same company in a day. 

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Lili Wang's curator insight, March 16, 2014 11:47 PM

In my opinion, i do not agree with this article in stating that marketers believes email marketing trumps social media. Both email marketing and Social media are both important when it comes to promoting a certain product/service. I personally think that social media is a greater way to get your words and ideas across as there are all sorts of social medias in our world today such as Facebook, twitter, pinterest and so on. Take Facebook for instance, there are now deals and vouchers up for grabs on certain products and services which is a successful marketing media as more than half of the population is on facebook . It is then more likely for them to see the advertisements and therefore raising awareness of the product/services will not be an issue. Email marketing may not be as successful as sometimes people mark the emails as junk mails without even viewing them due to enormous amounts of emails they usually receive a day. Both Email Marketing and Social Media has it's pros and cons but in my opinion i'd say social media trumps email marketing in our society today.

Leon Wang's curator insight, March 19, 2014 10:30 PM

Even though this article demonstrated that email marketing is seemingly effective to reach a range of customer. But I reckon that social media has its own merits, like Facebook and Twitter became the important means as companies engage with their customers and sell their brand experiences. For marketers, they have to take these two different mediums into consideration in implementing marketing strategies. In other words, when is perfectly time for combining email marketing and social marketing that is needed to decide on business goal.

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | Integrated marketing communication | Scoop.it

I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.


Via Felix Feng, Patrick Wong
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Melika Trott's comment, September 27, 2013 12:06 AM
I agree with German, its the simple things such as not putting the company website on flyers and hard copies of peomotional documents. This is especially important in New Zealand as you say because most of our business are reasonable small and unheard of.
Patrick Wong's curator insight, March 11, 2014 11:04 PM

what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication. 

Lili Wang's curator insight, May 15, 2014 5:42 PM

This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back.  Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process

 

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | Integrated marketing communication | Scoop.it

I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.


Via Felix Feng
Patrick Wong's insight:

what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication. 

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Christine IMC's curator insight, September 26, 2013 10:02 PM

This is an insightful article which talks about how small businesses can add in social media within their direct marketing approach. From her finds of the small companies she's surprised that not many had any links to social media or if they did it was less than half. There are obviously still small companies who still use the old tried and tested brochures, cards or booklets to promote themsleves to customers but as this is now a predominantly technologically advanced era and will continue to be so then companies need to take into consideration of the new directions of direct marketing as well as promoting the socail media a company uses but not just creating it and not using it but actually including it into the companies marketing strategy, some good tips for small companies who aren't familiar yet or who aren't using this type of direct media to their advantage.

Melika Trott's comment, September 27, 2013 12:06 AM
I agree with German, its the simple things such as not putting the company website on flyers and hard copies of peomotional documents. This is especially important in New Zealand as you say because most of our business are reasonable small and unheard of.
Lili Wang's curator insight, May 15, 2014 5:42 PM

This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back.  Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process

 

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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Integrated marketing communication | Scoop.it
Business Technology

Via Brad Trembath
Patrick Wong's insight:

it can be hard out there making effective campaigns, but they did it...

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Brad Trembath's curator insight, March 7, 2014 10:58 PM

it can be hard out there making effective campaigns, but they did it...

Rescooped by Patrick Wong from IMC
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How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business | Integrated marketing communication | Scoop.it

ThiLearn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.


Via Érica Ariano, Ellie Xun, zzz, Meg MacDonald, melanie Cottrell, Joe Wei, Maddy Schwarz
Patrick Wong's insight:

This article shows that you need to have a good understanding of your consumer insight in order for your IMC strategy to be successful. And there's a few different objectives you need to accomplish to ensure you're communicating with your customers.

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EmilyTse's curator insight, May 15, 2014 3:12 AM

This article discusses about how to create an integrated marketing communication strategy for small businesses. I believe that this article is interesting because i would think that that IMC strategy could only be implemented effectively by companies on a large scale.

Owen's curator insight, May 15, 2014 9:23 PM

IMC for the small business

Yuhua Hong's curator insight, August 3, 2014 7:26 AM

The article identifies genernal offline and online marketing channels and give a clear explaination about integrated marketing communication(IMC). It is stated that IMC is designed for delivering content massage to target audiences. There are four genernal steps for establishing IMC. Firstly, define your IMC goals so that you can always keep them in mind during IMC planning and operations. Then, getting familiar with your target audiences. For any businesses, consumers’ opinions and reactions towards their IMC plan are very important to the company. The third step is ensure you deliver your content messages consistently over all different media channels. Finally, it should be noticed that conduct marketing audits regularly will be a helpful way to review and revise your strategy. 

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zMessenger launches unique smartphone app - Lanka Business Today

zMessenger launches unique smartphone app - Lanka Business Today | Integrated marketing communication | Scoop.it
zMessenger launches unique smartphone app Lanka Business Today 23, 2014 (LBT) - zMessenger, Sri Lanka's award winning integrated mobile marketing company, has launched a unique smartphone app named “BigBon” that helps users to filter and receive...
Patrick Wong's insight:

zMessenger has done a good job on their integration marketing communication, they have a good understanding of their consumer insight. zMessenger that allow you to pick and choose the best deals and offers from those offered by their credit cards, loyalty cards, favorite retailers and restaurant. They know that consumers want to have their own customization toward the app, so they made the app filterable so that they choose the category that interest them, rather than the apps showing bunch of other useless promotion that consumer have no interested in and ignore.

The intergration channel that they have used is approprite and effective. Because this is a mobile app, it is appropriate to advertise your goods and services through the app stores (ios) or the playstore (android). These are the platform that consumers will look at if they are interested in this type of apps.

They are also customer centric because they look at the feedbacks that people sent to them and they will improve it to the liking of their consumers.

 

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Sony Debuts Marketing Campaign For 4K TV Sets

Sony Debuts Marketing Campaign For 4K TV Sets | Integrated marketing communication | Scoop.it

Sony Debuts Marketing Campaign For 4K TV Sets

 

The campaign calls out the enhanced quality of anything one would watch on a Sony 4K TV with a picture that is four times clearer than full HD," stated Patrick Bewley, vice president of brand experience & visual design at Sony Electronics.

 

"It's the highest resolution, most immersive experience Sony has ever created, and in order to experience it, you must see it in person to believe it.

 


Via Andre Bontems
Patrick Wong's insight:

Sony's debuts for 4K TV sets should be successful one as they're a long existing company that have strong brand equity. Sony is using digital, print and radio ads, and mobile media. And there will also be awareness at new technological events, retail point-of-purchase and interactive displays. Sony will use social networks, email, direct mail and free standing inserts to tout its effort. These are some really good and effective ways of communication with their customers.

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Online Marketing Tips for Nonprofits

Online Marketing Tips for Nonprofits | Integrated marketing communication | Scoop.it
Here are some useful ways for charities and non-profits to increase their online exposure, without draining too much of their already limited resources.

Via Peter J. Ryan
Patrick Wong's insight:

a great article about how to use online marketing efficiently for a nonprofits organisation. since nonprofits organisation normally does not generate too much profits, therefore it is not nececsarry to use famous website to advertise. (eg Youtube) there's always other channel you can go through for communication. But you will atleast want a few on Youtube to get attention of a few teens or so.

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | Integrated marketing communication | Scoop.it

I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.


Via Felix Feng
more...
Melika Trott's comment, September 27, 2013 12:06 AM
I agree with German, its the simple things such as not putting the company website on flyers and hard copies of peomotional documents. This is especially important in New Zealand as you say because most of our business are reasonable small and unheard of.
Patrick Wong's curator insight, March 11, 2014 11:04 PM

what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication. 

Lili Wang's curator insight, May 15, 2014 5:42 PM

This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back.  Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process