This article is a good reminder of then tools in the IMC process. the underlying principles and step by step process of using IMC throughout would advertising and media and some rules that should be followed while during the marketing campaign. it has a nice breakdown which is easy to read and is in the order you would set up your campaign from the message to the hiring of the right people.
A brand is not just a promise – brands need to deliver. Knowing how a brand really works is the key to brand positioning. In the first of 3 posts on brand positioning this week, we look at how a brand works.
It is important to build a strong brand in an IMC campaign. In this article, they perceive brand as an shortcut of consumer decision making. we feel better choosing our favorite brand, hence they are somewhat associated with us and met our expectation, so we trust them. Brands help us make choices quickly, happily and confidently. Good brand positioning takes into account: your brand vision, your customer needs and your competitive market.
Business 2 Community Who Says Email Marketing Trumps Social Media? Marketers Do. Business 2 Community According to this infographic from HostPapa, 75 percent of adults say they prefer email for communication.
Patrick Wong's insight:
I suppose email marketing can trumps social media, is true that social media channel been changing from one to another over the past decades, but that does not mean that email marketing trumps social media. Facebook and twitter both are well established company that been internationally recognized, and if consumers nowadays are likely to check if they have these social media for offers/deals. Email marketing can be a real pain in the ass as consumers will find it frustrated with the amount of emails they receive in a day, therefore I would say both are equally important rather than one is better than another. But in my opinions social media can better as you are able to keep advertise on your page where as people will find it frustrated to receive bunch of emails from the same company in a day.
what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication.
This article shows that you need to have a good understanding of your consumer insight in order for your IMC strategy to be successful. And there's a few different objectives you need to accomplish to ensure you're communicating with your customers.
zMessenger launches unique smartphone app Lanka Business Today 23, 2014 (LBT) - zMessenger, Sri Lanka's award winning integrated mobile marketing company, has launched a unique smartphone app named “BigBon” that helps users to filter and receive...
Patrick Wong's insight:
zMessenger has done a good job on their integration marketing communication, they have a good understanding of their consumer insight. zMessenger that allow you to pick and choose the best deals and offers from those offered by their credit cards, loyalty cards, favorite retailers and restaurant. They know that consumers want to have their own customization toward the app, so they made the app filterable so that they choose the category that interest them, rather than the apps showing bunch of other useless promotion that consumer have no interested in and ignore.
The intergration channel that they have used is approprite and effective. Because this is a mobile app, it is appropriate to advertise your goods and services through the app stores (ios) or the playstore (android). These are the platform that consumers will look at if they are interested in this type of apps.
They are also customer centric because they look at the feedbacks that people sent to them and they will improve it to the liking of their consumers.
The campaign calls out the enhanced quality of anything one would watch on a Sony 4K TV with a picture that is four times clearer than full HD," stated Patrick Bewley, vice president of brand experience & visual design at Sony Electronics.
"It's the highest resolution, most immersive experience Sony has ever created, and in order to experience it, you must see it in person to believe it.
Sony's debuts for 4K TV sets should be successful one as they're a long existing company that have strong brand equity. Sony is using digital, print and radio ads, and mobile media. And there will also be awareness at new technological events, retail point-of-purchase and interactive displays. Sony will use social networks, email, direct mail and free standing inserts to tout its effort. These are some really good and effective ways of communication with their customers.
a great article about how to use online marketing efficiently for a nonprofits organisation. since nonprofits organisation normally does not generate too much profits, therefore it is not nececsarry to use famous website to advertise. (eg Youtube) there's always other channel you can go through for communication. But you will atleast want a few on Youtube to get attention of a few teens or so.
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