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Rescooped by Lauren Mackie from Public Relations & Social Media Insight
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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Brand Communications: Social Media | Scoop.it

Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks .

 

...Well luckily, I'm about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web....


Via Jeff Domansky
Lauren Mackie's insight:

Customers need to be enticed. A few of the lessons Sarah Goliger teaches us are that:  When creating a title make it a question. Don't limit your audience by having a narrow topic; go broad. Use rarely used adjectives. and use language which talks about the customer not you. Basically, just be creative.

more...
Jeff Domansky's curator insight, August 6, 2014 11:17 AM

Valuable headline writing tips for bloggers.

Luis Cano's curator insight, August 6, 2014 11:51 AM

Mas clientes a tu Blog ...

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Rescooped by Lauren Mackie from Integrated Brand Communications
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Why Smart Brands Are Leveraging User-Generated Content

Why Smart Brands Are Leveraging User-Generated Content | Brand Communications: Social Media | Scoop.it

Whether your brand is paying attention or not, the people who love your company are online creating content for you by sharing photos on Instagram or Twitter, using relevant hashtags on social media, leaving comments on your blog, writing their own articles and posts about your brand or creating videos about your product or services.

It’s called user-generated content. And it’s a content marketing strategy you should get on board with, if you’re not already.

 

Companies can work smarter, not harder, when they take advantage of user-generated content and let their fans do the heavy lifting for them. Here’s why.


Via Russ Merz, Ph.D.
Lauren Mackie's insight:

Using Social Media is an effective method for promoting your brand. Social Media encourages 'user-generated content' this third party endorsement can benefit branding. Four benefits of engaging in this aspect of social media are:
1. Time Saving
2. Brand Loyalty
3. Sense of Community
4. Authenticity

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Russ Merz, Ph.D.'s curator insight, August 3, 2014 3:02 PM

This articles outlines 4 reasons why #brands should consider using user generated content. (#UGC)

Elise Hunter's curator insight, August 6, 2014 5:10 AM

Marketing strategies have made companies jobs easier when it comes to user-generated content. PWOM is spreading and companies can take advantage of it.

Rescooped by Lauren Mackie from Network Marketing Training
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How has social media marketing changed marketing?

How has social media marketing changed marketing? | Brand Communications: Social Media | Scoop.it
This is the talk among travel professionals, US campaign officials, other industries and personal branded businesses. Social Media has changed the face of marketing by adding less challenges to the...

Via Hannah Kramer
Lauren Mackie's insight:

Social Media has in some ways made marketing less of a challenge, but there are too sides to every coin and in some aspects it has made marketing more of a challenge. Some of the ways it has made marketing easier is by allowing customers direct contact with businesses and word of mouth marketing is now online and more importantly monitored. Some of the challenges are; marketing is now a 24 hour job, competition is greater and their is a greater demand for creativity.

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Rescooped by Lauren Mackie from Social Media and Marketing
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5 Big Changes Coming To Your Twitter Profile

5 Big Changes Coming To Your Twitter Profile | Brand Communications: Social Media | Scoop.it
Twitter has overhauled your profile page to use a much larger header image and profile image, along with other enhancements to how tweets are displayed. Learn all about the update here.

Via Bonnie Manis
Lauren Mackie's insight:

Social Media is a effective way for businesses to marketing their brand and products. With technology constantly changing and improving company's need to stay ahead and  fully understand how to use the Social Media sites they communicate with. Using the communication tools to their full potential may help with the effectiveness of your marketing strategy.

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Rescooped by Lauren Mackie from Social Media and Healthcare
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How to Engage Social Media Followers

How to Engage Social Media Followers | Brand Communications: Social Media | Scoop.it

So, your medical or dental practice has a Facebook page, Google+, and even a Twitter. You’re posting a few informative, eye-catching social media posts every week. That’s it. That’s all there is to it, right? Not quite. The point of social media is to, well, be social. This is an important step in the social media process that many businesses forget. You won’t gain much traction simply by posting. You have to engage your audience to maintain and organically increase followers.

Don’t let the idea of engagement scare you. Simply put, it just means you need to continue humanizing yoursocial media marketing strategy to show followers that they are communicating with a real person, not a robot. Here are three simple ways to engage followers:

1. Respond in a timely manner.

If you don’t respond in a timely manner – or at all – you will lose credibility. Compare social networking to real-life networking. If someone came up to you to start a conversation at a business function, and you just stared at them, that would be awkward. It’s the same on social media.

Your followers may ask questions or leave comments on your posts, and they usually expect a response in real time. Obviously, the quicker you can respond, the better. While it’s not always possible to monitor your social media pages all day, we recommend responding to followers within 24 hours. For certain questions that may ask for medical advice or potentially interfere with HIPAA regulations, a simple response, such as: “Thank you for your question. Please call us at (555) 555-5555. We’re happy to discuss this with you!”

2. Ask questions.

It’s great to use social media marketing as a tool to inform patients of practice news, new technology, and procedures, but followers also want to talk to you. Mix up your posts with some questions to start a discussion. You can post medical or dental news, and simply ask your followers to share their opinions. You can ask what their holiday or weekend plans are. Right now, many of our plastic surgery practices are asking their followers what their favorite summer skin care products are.

3. Do not automate everything.

While it’s convenient to use tools like HootSuite to schedule posts ahead of time, do not rely on automation for everything. You’ll become predictable and seem like a robot. A schedule is great to ensure you always have content for social media, but if you’re doing something interesting or have exciting practice news to share, post it in real time. Be part of national conversations. If there is something currently trending on social media that is relevant to your practice, feel free to jump in on that conversation.

 


Via Plus91
Lauren Mackie's insight:

Business must not think that by simply being on Social Media Sites they are engaging with their customers. Buisnesses must remember to "humanize" their Social Media Marketing, this article reminds us that "the point of Social Media is to be social". Three of the best ways to remind social is to:
1. Respond Within 24 hours
2. Ask Consumers Questions
3. Be in Real Time - Do Not Automate

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Rescooped by Lauren Mackie from Public Relations & Social Media Insight
Scoop.it!

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Brand Communications: Social Media | Scoop.it

Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks .

 

...Well luckily, I'm about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web....


Via Jeff Domansky
Lauren Mackie's insight:

Customers need to be enticed. A few of the lessons Sarah Goliger teaches us are that:  When creating a title make it a question. Don't limit your audience by having a narrow topic; go broad. Use rarely used adjectives. and use language which talks about the customer not you. Basically, just be creative.

more...
Jeff Domansky's curator insight, August 6, 2014 11:17 AM

Valuable headline writing tips for bloggers.

Luis Cano's curator insight, August 6, 2014 11:51 AM

Mas clientes a tu Blog ...