Integrated Marketing Communication
31 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Jess Walker from TM & Brand News
Scoop.it!

A fun read. 'False Advertising' 101: Fast Food - Ads vs. Reality

A fun read. 'False Advertising' 101: Fast Food - Ads vs. Reality | Integrated Marketing Communication | Scoop.it

'False Advertising' 101:  Testing fast food from Burger King, McDonald's, Taco Bell, and Jack In The Box, to see what you you actually get (or don't get, for that matter) compared to their own ads.


Via Scott Scioli
more...
No comment yet.
Rescooped by Jess Walker from Creative advertising
Scoop.it!

Ambush Marketing: The 10 Most Creative Guerrilla Campaigns Ever

Ambush Marketing: The 10 Most Creative Guerrilla Campaigns Ever | Integrated Marketing Communication | Scoop.it
Ambush marketing and guerrilla campaigns could be considered underhand but the best are most certainly creative and innovative (AMBUSH MARKETING: THE 10 MOST CREATIVE GUERRILLA CAMPAIGNS EVER http://t.co/snEEFzUmsd)...

Via Chantelle Higgin
more...
No comment yet.
Rescooped by Jess Walker from Giant rapid 1 2012
Scoop.it!

The Important Role of Public Relations

Success of a firm totally depends on the public relations of the company. People usually prefer those brands that are most common in the market. Hire public relation to maximise your business.


Via maria clarke
more...
Scooped by Jess Walker
Scoop.it!

Direct Marketing News

Direct Marketing News | Integrated Marketing Communication | Scoop.it

Direct Marketing News is the industry leader in coverage of direct marketing.

more...
No comment yet.
Rescooped by Jess Walker from Network Marketing Training
Scoop.it!

Secrets of Closing the Sale

Secrets of Closing the Sale | Integrated Marketing Communication | Scoop.it
Secrets of Closing the Sale...

Via Hannah Kramer
more...
No comment yet.
Rescooped by Jess Walker from Digital Design for 21st Century Learning
Scoop.it!

Inspirational Advertising Campaigns #2 - Make your ideas Art

Inspirational Advertising Campaigns #2 - Make your ideas Art | Integrated Marketing Communication | Scoop.it
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

Via Spyros Thalassinos, Diane Haigh
more...
No comment yet.
Rescooped by Jess Walker from Extreme Social
Scoop.it!

Why Colors are Important for Brands | Social Media Today

Why Colors are Important for Brands | Social Media Today | Integrated Marketing Communication | Scoop.it
Building brand identity is key for business in todays’ thriving market. Trends come and fade away, products emerge some of them and they last for decades but many sparks away instantaneously. What important is brand identity.

Via Rami Kantari
more...
Billie Kessell's curator insight, March 9, 2014 3:03 PM

This gives some strait forward tips on how to build a easy to recognize  and usable website for potential customers looking online. However the title- 'why colors are important for brands' does not illustrate what its actually about. There is no analysis of why people care about color nor how it effects the decision making process. There are vague references to color but the bones of the writing are about how to build a simple website that will stand out. 

Caitlin Jackson's curator insight, April 7, 2014 5:50 AM

Found this one interesting! Worth the read . Showing the power of colours in advertising 

Rescooped by Jess Walker from Social Media Focus
Scoop.it!

The 80/20 Rule of Social Media Influencers

The 80/20 Rule of Social Media Influencers | Integrated Marketing Communication | Scoop.it
Mavens: The 20% of your customers who actually bring 80% of the responders to every marketing program!

Social media influences, or Mavens have a huge market and brand influence!  It’s the 80/...

Via Kalani Kirk Hausman
more...
No comment yet.
Rescooped by Jess Walker from Social Media Ground
Scoop.it!

The Results Are In: An Experiment in Social Influence | Social Media Today

The Results Are In: An Experiment in Social Influence | Social Media Today | Integrated Marketing Communication | Scoop.it
social influence

Via Fang Feng
more...
Meg MacDonald's curator insight, March 24, 2014 3:30 PM

How bloggers can have more effect over celebrity influencers, but shows how difficult it is to get someone to open their wallet as opposed to 'liking' something.

Beckie Epke's curator insight, May 14, 2014 12:56 AM

Social influence is a powerful thing for brands to gain. People are more likely to follow someone they know and look up to rather than a company telling them what to do. It is often more logical to target people who have a social influence who will then pass the message onto people who will listen opposed to targeting a large group of people who don’t want to listen to you. In a study done by a charity trying to raise money through the social network twitter they found that a large number of people re-tweeted the charities post but did not donate themselves. However one third of the donations received came from people who didn’t follow the charity and had therefore seen the post through someone they do follow and know. This demonstrates people listening to someone with a social influence, and people ignoring a company they don’t know. Being able to create content which moves through the internet is a powerful recourse, and it is not the about the number of people you are connecting with but the relationship you are building with them, quality not quantity. 

Rescooped by Jess Walker from Designing service
Scoop.it!

Digital Marketing:Bridging the Gap between Offline and Online Marketing (infographic)

Digital Marketing:Bridging the Gap between Offline and Online Marketing (infographic) | Integrated Marketing Communication | Scoop.it

Digital Marketing:Bridging the Gap between Offline and Online Marketing 


Via Brian Yanish - MarketingHits.com, John van den Brink, Fred Zimny
more...
No comment yet.
Rescooped by Jess Walker from Inbound and Content Marketing
Scoop.it!

Inbound Marketing vs. “Interruption Marketing”

Inbound Marketing vs. “Interruption Marketing” | Integrated Marketing Communication | Scoop.it

Inbound Marketing vs. “Interruption Marketing”


Via Discerning Digital
more...
No comment yet.
Rescooped by Jess Walker from Advertising Reloaded
Scoop.it!

Google beta testing program for location-based advertising sales

Google beta testing program for location-based advertising sales | Integrated Marketing Communication | Scoop.it

The road toward precision is moving on. Google has apparently begun beta testing a program for location-based advertising sales. Yes, he news is that: SALES, not impressions. This means that the future of communication efficacy will encompass the sales mesaurement even more than today. Read on...


Via EnricoMorandi
more...
No comment yet.
Rescooped by Jess Walker from Digital-News on Scoop.it today
Scoop.it!

The Integration of TV and Online Video: Digital Twist on Traditional Media - Business 2 Community

The debate between online video marketing and traditional television advertising has heated up as...

Via Thomas Faltin
more...
No comment yet.
Rescooped by Jess Walker from Experiential Marketing
Scoop.it!

6 Ways to Make People Love Your Brand

6 Ways to Make People Love Your Brand | Integrated Marketing Communication | Scoop.it
"People don't buy things for logical reasons," Zig Ziglar once famously said. "They buy for emotional reasons."
Which means: In order to gain customers — and keep them for life ...

Via Cammie Dunaway
more...
Cammie Dunaway's curator insight, April 10, 2014 3:34 PM

Its alot about service and expereince

Rescooped by Jess Walker from Digital-News on Scoop.it today
Scoop.it!

5 Best Direct Marketing practices To help Your online business.

5 Best Direct Marketing practices To help Your online business. | Integrated Marketing Communication | Scoop.it
5 Best Direct Marketing practices To help Your online business. Direct marketing has been the the majority of conventional method of online verbal exchange

Via Thomas Faltin
more...
No comment yet.
Rescooped by Jess Walker from Project management
Scoop.it!

Project Management, Policy Analysis, Marketing: Process of Personal Selling

Project Management, Policy Analysis, Marketing: Process of Personal Selling | Integrated Marketing Communication | Scoop.it

Process of Personal Selling
http://analysisproject.blogspot.com/2014/04/process-of-personal-selling.html


Via jibesh
more...
Beckie Epke's curator insight, May 14, 2014 9:29 PM

Personal selling is basically a sales communication between two people and can be defined as dyadic communication. Sales between two people can be a sensitive task as this article explains. The sales person should complete the process by drawing attention to the customer by being polite, welcoming, asking and inquiring, showing goods, solving doubts, help selecting, variety of selection, adding additional goods and respect for the customer. An advantage to personal selling is that once the attention of the customer has been shown, it is guaranteed to be maintained by the salesperson. Feedback can also be given back straight away by the consumer without any delay which allows the sales person to work around their needs and feedback. However the disadvantage is that it takes longer for each sale to take place as it is a lot more personal and a lot more communication is needed for the sale to take place. You can also normally only sell high-investment products for the personal sale to be worthwhile. To ensure your sale is successful you should only contact promising buyers and know how to sell to your customers needs. The buyer should also be able to make the sale go through with little objections or resistance from their customer. 

Rescooped by Jess Walker from Pharmaceuticals, Strategy, Marketing, Advertising
Scoop.it!

Classic Case of Repositioning: Gender Re-assignment of a Brand

Classic Case of Repositioning: Gender Re-assignment of a Brand | Integrated Marketing Communication | Scoop.it
What could be a more challenging repositioning strategy than a gender reassignment? Philip Morris launched the Marlboro brand in 1924 as a woman’s cigarette, with a memorable advertising slogan, Mi...

Via Subba Rao Chaganti
more...
Subba Rao Chaganti's curator insight, May 22, 2013 6:58 AM

During World War II, however the brand faltered and had to be taken off the market. Three new competing brands: Camel, Lucky Strike, and Chesterfields entered the market and gained a firm hold on the market further diminishing the value of Marlboro cigarettes.

Rescooped by Jess Walker from Brand Neuromarketing
Scoop.it!

You are who you say you are – building a brand identity part II - The Next Web

You are who you say you are – building a brand identity part II - The Next Web | Integrated Marketing Communication | Scoop.it
The Next Web
You are who you say you are – building a brand identity part II
The Next Web
People hear you through your words so you need to adopt a specific style. An easy way to do this is by identifying the archetype of your brand.

Via Sandra Pickering @opento
more...
No comment yet.
Rescooped by Jess Walker from Untangling the Web
Scoop.it!

Want Your Content to Go Viral? Enter The E-Maven.

Want Your Content to Go Viral? Enter The E-Maven. | Integrated Marketing Communication | Scoop.it
Research uncovers two key motivators that drive people to share content online.

 

In a world in which ‘viral marketing’ is all the rage, why is it that so few academics and practitioners can actually tell us why we forward some electronic content and not others? 

 

Apply a bit of common sense and you’re likely to find that ‘viral’ content tends to be funny, emotionally arousing or stimulating. Which is all well and good.

But previous research has shown that beyond great content, it’s your ability to identify (and target) ‘market mavens’ that can make or break yourmarketing campaign.

 

So when it comes to marketing and e-WOM, how do you pick an e-maven out of the crowd?


Via Ashish Umre
more...
No comment yet.
Rescooped by Jess Walker from digitalNow
Scoop.it!

The Economics of Viral Videos

An entire industry is building up around viral videos, as this infographic illustrates.

Via Don Dea
more...
Don Dea's curator insight, July 1, 2013 1:05 AM

An entire industry is building up around viral videos, as this infographic illustrates. Not only does YouTube connect video creators to Google AdSense for advertising revenue, the company has also built production studios in Los Angeles, Tokyo, and London to help the medium thrive. Content networks, public relations agencies, and analytics platforms are also popping up to predict, monitor, and promote success on YouTube and Vimeo.

Tim Pockney's curator insight, July 2, 2013 6:37 AM

Viral videos are really accessible to people in the sense that they aren't particuarly hard to create. Youtube's partnership scheme means that a video that recieves a certain amount of views or a channel that recieves a lot of views on it's videos reguarly can place adverts on it's videos, therefore generating an income for the producer of the video.

 

Companies are making viral videos in order to promote products now which is turning into an effective marketing strategy as more people turn to youtube and other sites like this for entertainment 

Rescooped by Jess Walker from SEO+ Social Media +Beta Software
Scoop.it!

Facebook PMD Gigya releases Consumer Insights to better understand user identities - Inside Facebook

Facebook PMD Gigya releases Consumer Insights to better understand user identities - Inside Facebook | Integrated Marketing Communication | Scoop.it
Gigya, a Facebook Preferred Marketing Developer, released a new Consumer Insights tool that gives marketers a view into consumer identity.

Via Heather Koroll
more...
Beckie Epke's curator insight, March 14, 2014 2:16 AM

Consumer Insights:

This article about consumer insights is really thought-provoking but also quite scary. Companies can now understand their consumers better by gathering information from their Facebook. Everything you like on Facebook, everything you comment on, and read, helps marketers understand what your interest are and how and where to advertise, enabling them to enhanced the connection you have with them. The example in the article is laid out in a really easy way to understand what types of information they can gather from you and how they can use this.

The example in the article shows the social network identity breakdown between the two American football teams, the Seahawks and the Broncos. Telling you, what gender the supporters are, where they live, where they shop, what movies they watch, what TV shows they watch and where they eat. This information is key for the marketers trying to connect with their consumers.

James Morgan's curator insight, March 19, 2014 12:37 AM

This is a very thought provoking article that gives even more emphasis on the importance of social media, or even just digital platforms, in marketing.  As we know how important consumer insights are towards coming up with new profitable business solutions that push companies from the ever growing haze of products and services that are entering today's market.  This new tool gives marketers access to quick and affordable information on consumers and trends that they follow to give "advanced" audience segments.  It is still important to make use of other qualitative methods to develop ideas and themes, but their use in combination with this new tool could just be the key to that 'new idea'.

"Limits, like fear, is often an illusion" Michael Jordan.  

Rescooped by Jess Walker from Public Relations & Social Media Insight
Scoop.it!

"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist

"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist | Integrated Marketing Communication | Scoop.it

I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries.

 

... It struck me how the bazaar is a metaphor for marketing in general. Every brand is trying to capture consumer’s attention in a world as cluttered as the Grand Bazaar. Marketers sometimes act as if shouting is the only way to get a message across. When every brand shouts, it can seem like the only solution is to shout louder.

 

Seth Godin coined this model as “Interruption Marketing” in the late 90s (and wrote the book “Permission Marketing” as an antidote). I stumbled across a classic Seth Godin interview in Fast Company from 1998:

“Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention if you simply asked for it. You’d interrupt their TV program, and they’d listen to what you had to say. You’d put a billboard on the highway, and they’d look at it. That’s not true anymore. This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day....


Via Jeff Domansky
more...
malek's curator insight, November 11, 2013 9:06 AM

Like TV: "We interrupt this houselold to present this wonderful commercial"

EJ Morris's curator insight, November 11, 2013 4:18 PM

Sorry to interrupt you ...   but,  what are the symptoms of someone having a Heart Attack .. ?

 

Thanks ...( and, now ...  No More Interruptions from me ! )

http://stg.do/I0Md

 

Really Useful Train's curator insight, November 23, 2013 9:15 AM

If only it worked like this all the time