Implementing an integrated marketing communication (IMC) plan for your small business will generate significant long-run value. Learn more...
Jae Woo Park's insight:
This article explains knowledge about Integrated Marketing communication. Especially, IMC is good tool for developing small business and making relationship with customers effectively and It helps to communicate with target audiences in meaningful way. This article also talks about two different types of communication channel which are external channel and internal channel. The most visible communication channels are the external ones such as advertising, PR(public relation), promotion and other activities related to external environment. The most Invisible communication channels are internal ones such as By directing [IMC} towards their employees, firms are able to promote employee satisfaction, trust and commitment, thereby strengthening the firm-employee relationship and ultimately affecting profitability by enhancing customer satisfaction". In my opinion, I believe that IMC is great long-term tool for communicating and interaction with customers, clients, relationship management and branding.
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