Integrated marketing communication
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Putting the great into integrated marketing | Advertising Agency ...

Putting the great into integrated marketing | Advertising Agency ... | Integrated marketing communication | Scoop.it
Ad spend. Nielsen: Q1 2012 ad spend as % vs Q1 2011. In a nutshell, integrated marketing means communicating a consistent brand identity in every message and media channel, internally and externally – it's a seamless ...
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Integrated Marketing Communication | Anthony Ragland.com

The goal of an integrated marketing communication plan, is to bridge the gap between all marketing materials and communication pieces, by designing them to work together in order to create a seamless experience for the customer by ...
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Breaking down silos is not only effective, it's fun - PRWeek

Breaking down silos is not only effective, it's fun - PRWeek | Integrated marketing communication | Scoop.it
Breaking down silos is not only effective, it's fun
PRWeek
It certainly accelerated with the rapid adoption of social media and advances in mobile and personal technology. Maybe ...
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Regional Media Bigwig/Network CEO Heads 48th Anvil Awards Jurors - Manila Bulletin

Regional Media Bigwig/Network CEO Heads 48th Anvil Awards Jurors - Manila Bulletin | Integrated marketing communication | Scoop.it
Regional Media Bigwig/Network CEO Heads 48th Anvil Awards Jurors Manila Bulletin For the first time, the Anvil Awards accepted Digital PR entries as part of the PR programs category, undoubtedly recognizing the growing importance of social media in...
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The What, Why and How of Integrated Marketing | Balcom Agency ...

The What, Why and How of Integrated Marketing | Balcom Agency ... | Integrated marketing communication | Scoop.it
What the heck is integrated marketing? At the most basic level, integrated marketing strategically connects all of a brand's consumer touch points. Sounds simple, right?
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Why Small Businesses Need to Integrate Marketing Campaigns

Why Small Businesses Need to Integrate Marketing Campaigns | Integrated marketing communication | Scoop.it
Utilizing lower-priced organic advertising (think social media) and higher-priced direct marketing gives your integrated marketing campaign the greatest consumer penetration with the lowest overall price point.
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Chontelle Ah-Ping's curator insight, August 15, 2013 7:31 AM

This article is great as it simplifies why marketing integration is key, why it works and an example of it. Even though we as consumers encounter integrated marketing by brands on a daily basis, we at times barely notice it. Maybe that’s because it hasn’t been done cohesively enough, or because we have already become accustomed to that particular brand’s communications.

 

Blending the marketing mix to project a united customer-centred marketing message gives the consumer consistency of your brand and a clear image of who you are.Communications through direct marketing need to grab the attention of the consumer, expose the branded image and encourage the consumer to get active in the brand’s social media site. Why? Because brand awareness and attracting new customers is vital for success! It is here that consistent communication across all channels is essential as it again creates brand awareness but it can also enable the establishment of enduring consumer-brand relationships. If a consistent message or integrated form of marketing and communication is not used by companies, they are ultimately not using their resources to their best potential and therefore are not producing maximum results. Therefore understanding and using integration is essential for businesses.

 

This article outlines small businesses in particular in their importance to take on integrated marketing campaigns. And why not? Businesses, no matter how small, need to be current and involved online and with their consumers.  in simple ways, businesses can unify their communications to send consistent messages, enabling consumers to become aware of them and create loyalty.

Vic Methven's comment, August 20, 2013 12:34 AM
Hey Chontelle, I agree that integrating the marketing mix is vital for the success of a small business. Marketing campaigns in small businesses also make it easier to fully utilise who you are as a brand and the consumers you are looking to target. Communicating in direct marketing and using social media is good in getting consumers involved and also getting the word out on their particular brand. It is harder for bigger businesses to integrate marketing campaigns as efficiently because of the vast types of products and brands under one company, therefore it is good for small businesses to use integrated marketing campaigns to fully utilise all channels for there consumers.
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Super Bowl Blackout: CBS Scrambles, 49ers Rally and Advertisers Worry - AdAge.com

Super Bowl Blackout: CBS Scrambles, 49ers Rally and Advertisers Worry - AdAge.com | Integrated marketing communication | Scoop.it
Super Bowl Blackout: CBS Scrambles, 49ers Rally and Advertisers Worry AdAge.com As the fourth quarter progressed, Coca-Cola executives grew more optimistic, including Pio Schunker, senior VP-integrated marketing communications for Coca-Cola North...
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News Consumption: Digital, Mobile, and Social Media Trends

News Consumption: Digital, Mobile, and Social Media Trends | Integrated marketing communication | Scoop.it
Customer Behavior - Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...

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