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How Does Traditional Marketing Work? | Common SEO Questions

How Does Traditional Marketing Work? | Common SEO Questions | Integrated marketing communication | Scoop.it
How Does Traditional Marketing Work?

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14 Brand Trends for 2014

14 Brand Trends for 2014 | Integrated marketing communication | Scoop.it
Numbers are important. Sales, share, consumer traffic, brand equity, engagement, viewership. Usually the higher the better.

Via Thomas Faltin
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Harley McGregor's curator insight, September 12, 2014 11:05 PM

A modern insight into the latest 'trends' for brands in the new age marketing world.

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IAB research shows Social Media drives ROI for FMCG

IAB research shows Social Media drives ROI for FMCG | Integrated marketing communication | Scoop.it

Research released by the Internet Advertising Bureau UK (IAB) demonstrates the effectiveness of Social Media for driving Brand sentiment, enhancing consumer engagement, and increasing Brand loyalty.


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XPLAIN's curator insight, July 6, 2013 7:38 AM

The study showed that 90% of consumers would recommend a Brand after interacting on Social Media.

What's more, four out of five consumers said they would be more inclined to buy a Brand more often in the future after being exposed to a Brand’s Social Media presence, while 83% of consumers exposed to Social Media would trial a Brand’s product. 

Given that all the participating Brands saw an uplift in affinity and loyalty, the IAB research demonstrates that, for every £1 spent in Social Media, a potential value of £3.34 could be generated!

Rahul Singla's curator insight, July 9, 2013 12:57 AM

Social Media drives ROI for FMCG

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Using Scoop.it to build traffic to your website. My #1 referral

Using Scoop.it to build traffic to your website. My #1 referral | Integrated marketing communication | Scoop.it
Build traffic to your website using Scoop.it. As I'm working on the new Scoop.it Marketing 101 course (sign up link) I wanted to share a couple of Google analytics screen shot.
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Lori Wilk's curator insight, October 31, 2013 9:59 AM

As I learn more about curation I am appreciating the tools you make possible to expand my reach

Sandra Przibilla GAICD : AFAIM's curator insight, October 31, 2013 4:31 PM

Always investigating ways to engage and measure

Tahar Mehenni's curator insight, December 4, 2013 7:19 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

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Scoop.it Secrets For Content Marketing Success

Scoop.it Secrets For Content Marketing Success | Integrated marketing communication | Scoop.it

Want to know how to make the most of content curation site scoop.it? Find out this simple secret tip to drive traffic to your content.

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Jeff Domansky's curator insight, February 7, 2014 3:40 AM

Really valuable tips for your curation on Scoop.it.

aanve's curator insight, February 8, 2014 12:37 AM

www.aanve.com

 

ELISA TANGKEARUNG's curator insight, February 8, 2014 7:57 AM
...
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What is Scoop.it and how can it benefit your online presence and platform development?

What is Scoop.it and how can it benefit your online presence and platform development? | Integrated marketing communication | Scoop.it

"The great thing about scoop.it is that you immediately get the sense that you’re being exposed to high-quality information in an intense manner and that you will benefit from it in the short- and long-term by digging deeper."

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olsen jay nelson's comment, November 17, 2011 6:17 AM
Thanks for scooping it!
Edurne Álvarez's curator insight, June 11, 2014 5:37 PM

How can Scoop.it benefit you? #wcim1314 #Scoop.it

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Social media marketing replaces traditional ads for small businesses - Fresh Business Thinking

Social media marketing replaces traditional ads for small businesses
Fresh Business Thinking
Social media marketing replaces traditional ads for small businesses. 23/05/2013.
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Top 5 Tips to Create an Effective Social Media Marketing Strategy

Top 5 Tips to Create an Effective Social Media Marketing Strategy | Integrated marketing communication | Scoop.it
Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising ...
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Social Media Saturday: Facebook's Mobile Ads and News Push, Pinterest Gets ... - Latin Post

Social Media Saturday: Facebook's Mobile Ads and News Push, Pinterest Gets ... - Latin Post | Integrated marketing communication | Scoop.it
Business 2 Community
Social Media Saturday: Facebook's Mobile Ads and News Push, Pinterest Gets ...
Latin Post
This week in social media, Facebook introduced two new products in its continued quest for dominance in everything.
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Social Media: A Most Powerfull Weapon for Business Branding

Social Media: A Most Powerfull Weapon for Business Branding | Integrated marketing communication | Scoop.it
Today, creating and promoting the brand on social media is utmost important and it should be an indispensable part of your marketing strategy.
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The ultimate guide to marketing your brand on every social media channel - PRWeek

The ultimate guide to marketing your brand on every social media channel - PRWeek | Integrated marketing communication | Scoop.it
The Guardian (blog)
The ultimate guide to marketing your brand on every social media channel
PRWeek
For brands, having a social media presence has quickly evolved from being the intern's job to becoming a high-tech arm of the marketing department.
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Useful Suggestions To Assist Use Social Media Advertising Effectively

Social media advertising provides 1 of the only platforms exactly where you truly require to obtain understanding from these close to you in an very interactive sense. Social media advertising is a fairly affordable and creating errors will not established your business back permanently. You can get suggestions straight from your goal viewers so that you can


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Digital Media Advertising | Social Media Marketing

http://digitalmediaadvertisinggroup.com/social-media/ Digital Media Advertising relies mostly on Social Marketing for new customers to find you. The way to m...
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Rescooped by Selina Sun from Digital-News on Scoop.it today
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The Shift to Native Advertising in Social Media Marketing - infographic

The Shift to Native Advertising in Social Media Marketing - infographic | Integrated marketing communication | Scoop.it
With high consumer/brand engagement rates and new revenue sources for publishers, native advertising presents a huge opportunity for both marketers and publishers. A new infographic from mdgadvertising has reveled.

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IAB: Social media improves brand connections | News | Research

IAB: Social media improves brand connections | News | Research | Integrated marketing communication | Scoop.it
UK — Social media can drive brand sentiment, enhance consumer engagement and increase brand loyalty according to research from the Internet Advertising Bureau UK (IAB).

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Scoop.it Helps Big Companies Share Knowledge

Scoop.it Helps Big Companies Share Knowledge | Integrated marketing communication | Scoop.it

We’ve tracked Scoop.it‘s progress as a curation platform for several years, and now the San Francisco-based company is launching a product aimed at helping large companies share ideas from across the Web both publicly and internally.

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ainslime mount's comment, June 14, 2014 12:38 AM
Its tremendous :)
lawyersecret's comment, June 16, 2014 12:37 AM
Its incredible :)
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Scoop.it in Seven Tools for Finding Great Content to Share

Scoop.it in Seven Tools for Finding Great Content to Share | Integrated marketing communication | Scoop.it

"Content - Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry?"

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Bill Weigall's curator insight, October 12, 2013 11:35 PM

Something for most tastes and styles herein...

Ready Media Solutions's curator insight, January 22, 2014 5:26 PM

Awesome content to build your brand!

Bill Gassett's curator insight, February 3, 2014 1:22 PM

How to get your content to be seen by more people through content curation and other social media tricks.

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5 Tips From Great Content Curators - Curatti

5 Tips From Great Content Curators - Curatti | Integrated marketing communication | Scoop.it
Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.
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Marc Rougier's curator insight, January 21, 2014 12:31 PM

Everybody has heard about content curation by now. Every Internet marketer is a curator. Let's bring it to the next level: 5 tips from great curators, shared by @Martin (Marty) Smith, posted on @ janlgordon's Curatti.


Gamification, Customization, Dedicated site, Love and Cross-platform.


With master curators @Brian Yanish - MarketingHits.com, @ janlgordon, @Ana Cristina Pratas, @Robin Goodand @Cendrine Marrouat - cendrinemarrouat.com inside. Thanks much @Martin (Marty) Smith (very much part of the master curators) and to the scoop.it community for making all of us better. 

Lori Wilk's curator insight, January 21, 2014 2:56 PM

Great actionable tips- And of course, curate what you LOVE

Martin (Marty) Smith's comment, January 27, 2014 10:21 PM
Thanks Marc and Guillaume. Appreciate your letting me play with such a magic wand of a tool. If I am a "master curator" it is due to the generosity, trust and kindness you showed me. Hope I've repaid your kindness with advocacy, feedback, input and by using a tool I find invaluable to creating successful Internet marketing. Marty
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Scoop.it Helps Big Companies Share Knowledge

Scoop.it Helps Big Companies Share Knowledge | Integrated marketing communication | Scoop.it

We’ve tracked Scoop.it‘s progress as a curation platform for several years, and now the San Francisco-based company is launching a product aimed at helping large companies share ideas from across the Web both publicly and internally.

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ainslime mount's comment, June 14, 2014 12:38 AM
Its tremendous :)
lawyersecret's comment, June 16, 2014 12:37 AM
Its incredible :)
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Social Media Advertising “Gold”

Social Media Advertising “Gold” | Integrated marketing communication | Scoop.it
Social Media Advertising "Gold" ... online marketing for your business with Promote your Brand campaigns and more

Via Mercor
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Mercor's curator insight, July 10, 2013 5:54 AM

#logistics Social Media #Advertising - Interested in Advertising on MercorOrg? Contact Info@mercor.org http://www.mercor.org/socialmedia-advertising/ ;… @MercorOrg

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What to Expect from Social Media Advertising in 2013 | Social Media Today

What to Expect from Social Media Advertising in 2013 | Social Media Today | Integrated marketing communication | Scoop.it
Social Media Advertising Social media advertising has really taken off in 2012, but what does the future hold? Here’s what I’m expecting to see in 2013.

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Jeff Domansky's curator insight, December 20, 2012 7:56 PM

Graham Day has several good insights into social media advertising.

Rescooped by Selina Sun from Digital-News on Scoop.it today
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How To: Social Media Advertising for Brands

How To: Social Media Advertising for Brands | Integrated marketing communication | Scoop.it
How To: Social Media Advertising for Brands:Social media advertising on major social media sites like Facebook and Twitter

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Don't Waste Money - Make Your Social Media Advertising Smarter, More ... - Forbes

Don't Waste Money - Make Your Social Media Advertising Smarter, More ... - Forbes | Integrated marketing communication | Scoop.it
Don't Waste Money - Make Your Social Media Advertising Smarter, More ...

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Rescooped by Selina Sun from inbound marketing and social media
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White Paper - Trends of Time and Attention in Online/Social Media Advertising

White Paper - Trends of Time and Attention in Online/Social Media Advertising | Integrated marketing communication | Scoop.it
White Paper - Trends of Time and Attention in Online/Social Media Advertising http://t.co/MSUG9Z7RtZ

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Rescooped by Selina Sun from Social Network for Logistics & Transport
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Social Media Advertising “Diamond”

Social Media Advertising “Diamond” | Integrated marketing communication | Scoop.it
Social Media Advertising "Diamond" ... online marketing for your business with Promote your Brand campaigns and more (Social Media Advertising "Diamond" ...online marketing for your business with Promote your Brand campaigns and..

Via Mercor
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