Integrated Marketing Communications
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Kim Kardashian's Instagram Videos Are Basically Commercials for Herself | Cambio

Kim Kardashian's Instagram Videos Are Basically Commercials for Herself | Cambio | Integrated Marketing Communications | Scoop.it
The Kardashians are a brand. We know that. Sometimes, they'll also brand clothes or tanning products or what have you, but the family is its own brand,
Hannah Jenkins's insight:

The Kardashians unarguably are one of the most successful brands in today's digital world! The Kardashians’ consumers are extremely involved via social media! The social interaction/consumer engagement plays a crucial part in the families/brands success.  This article demonstrates how far Kim K is taking this engagement and also how much power social media can have! With over 20 million followers on Twitter alone and these marketing videos gaining 379176 likes and 14226 comments within the day it is clear how important social media is.

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Invite Social Media Influencers to Your Brand's Home

Invite Social Media Influencers to Your Brand's Home | Integrated Marketing Communications | Scoop.it
If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy.
Hannah Jenkins's insight:

This article explains perfectly the importance of including social media platforms as a part of any brands branding/marketing strategy!! Social media has taken over almost all forms of original types of  marketing. With word of mouth been one of the strongest forms of marketing and consumers relying and trusting other consumers more and more social media and online marketing management and strategy has become critical to a brands success. Social media platforms have allowed a much deeper level of consumer engagement than ever before. The stories consumers share online have more credibility among their communities than advertisements ever could. Consumers, the biggest influencers of them all!

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Social marketing: Why brands need to be ‘in a relationship’ with their customers

Social marketing: Why brands need to be ‘in a relationship’ with their customers | Integrated Marketing Communications | Scoop.it
Social media is pivotal when it comes to building relationships with consumers.
Hannah Jenkins's insight:

brands can hook their customers in, get to know them and ensure that if they opt for a different product, they’ll feel as guilty as they would about selecting ‘it’s complicated’ as their relationship status.  - See more at: http://www.contentplus.co.uk/marketing-resources/news/social-media-news/social-marketing-why-brands-need-to-be-in-a-relationship-with-their-customers/#sthash.ZnMswrgJ.dpuf

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Nike Brand Strategy: Using Emotional Branding in Nike Advertising | 602 Communications

Nike Brand Strategy: Using Emotional Branding in Nike Advertising | 602 Communications | Integrated Marketing Communications | Scoop.it
Learn how Nike brand strategy uses the story of the hero as a brand motivator. See how Nike uses both self-loathing and determination to build customer loyalty.
Hannah Jenkins's insight:

The classic brand strategy! Story telling and emotional branding! clearly working for Nike. Nike advertising is one of the most effective emotional branding examples in the marketing world today. Their customer loyalty is off the charts, all thanks to the Nike brand strategy and masterful application of emotional branding. The classic story telling strategy engages consumers by emotionally attaching them to the brand... in Nike's case you are the hero, and your lazy side is the villain.

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Cadbury launches ‘Flavours’ campaign with rebrand, TV ad and social media campaign

Cadbury launches ‘Flavours’ campaign with rebrand, TV ad and social media campaign | Integrated Marketing Communications | Scoop.it
IF YOU clamour for something hard enough, you may eventually get your way.
Hannah Jenkins's insight:

With the scale and speed of social media, consumers can instantly share their experiences, thoughts and feelings with a simple click of a button, making the customers experience just that little bit more crucial to brand managers! As we all know, the impact of word of mouth can have dramatic effects! For better or for worse these comments, reviews etc can spread faster than ever before and reach a much larger audience! The right kind of experience or interaction from consumers on social media can become the brands greatest advocates! This Cadbury campaign is a prime example of perfect customer engagement!    

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