Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services (social media marketing 12 essential tips for success http://t.co/qJmFCIqsK0)...
The marketing communication process' sole purpose is to translate the promotional message effectively to the end consumer. The communication...
Ben Beguely's insight:
i agree with this artice and video as with out effective communication then the message does not get recieved by the consumer properly and then the brand or product will not be that successful. its always good to understand the concept of the brand so that you can communicate to the consumer the right way. by following the communication process consumers will understand and recieve the message.
One in four consumers feel an emotion close to love when it comes to choosing what brand to buy and men who feel this love for their favourite beer will purchase 38% more than the average consumer, according to a new Australian study.
this article is interesting to me because in a way all consumers will have some sort of emotional attachment to brands and products for example apple has just become the norm, people have become so emotionally attached that if you dont own a apple product then you are not really expected and its because there is such a emotional attachment that consumer do anything and every thing to own something of this brand. when people are emotionally attached to a brand that is when you know that it is a very successful brand.
establishing objectives and budgeting for the promotional program is vital for a organisation because without a objective there is no promotional program and then you will loose consumers but most importantly without a budget there will be no point in a promotional progam because is there no budget then there is no consumers so i definitly agree with this article.
Implementing an integrated marketing communications strategy can provide a competitive advantage for your business.
Ben Beguely's insight:
i agree with this article as it talk about the development of marketing and communications strategy, without the development and effective communications consumer will not be interested. its important that you follow the dicision process of awareness, knowledge, evaluation and purchase. also to deliver these makes success.
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?
I agree with this article as it talks about strong strategy being more important then the actual brand. because if there wasnt a strategy to attract consumers then there will be no brand and no business. strategy is vital for the brand reputation if you talk about brands such as nike, apple. etc they are all very successful because of the strategy that was put in place to make such a brand well known.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.