Integrated Market Communication
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How small businesses can build a brand on a budget - The Guardian

How small businesses can build a brand on a budget - The Guardian | Integrated Market Communication | Scoop.it
The Guardian
How small businesses can build a brand on a budget
The Guardian
Branding is a way of turning your product or service into a business.
Selina Nsw's insight:
Branding is very important for businesses/companies, especially for SMEs. Branding will turn the product or service that the SMEs provide into a business.
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Wuttichai Henwongprasert's comment, March 20, 2013 10:46 PM
I like the idea of "successful business start with a great idea" and yes to do so, we must create the identity which the public will want to buy. No matter how good a product it is, if the image of a product isn't well known, there's no way it can survive in a business.
Selina Nsw's comment, March 20, 2013 10:59 PM
Yes, very true. If the brand is not well known, customers may not trust the company too much.
Janith Amaratunga's comment, March 21, 2013 7:09 PM
Is brand building alone enough for a small company to gain a competitive edge in the market?
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SXSW Talks Location-based Marketing: “Checking-in” is Cool Again ...

SXSW Talks Location-based Marketing: “Checking-in” is Cool Again ... | Integrated Market Communication | Scoop.it
"Buy the Way…" Insights on Integrated Marketing Communication. From the Annenberg School for Communication and Journalism at the University of Southern California. Skip to content. Home · ← “Oh Lord, Won't You Buy ...
Selina Nsw's insight:

This article shows how marketers used the technology now to deepen the relationship between the customer and the company.

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Selina Nsw's comment, March 20, 2013 11:00 PM
Yes. Especially in a technological world like now.
Janith Amaratunga's comment, March 21, 2013 7:13 PM
I believe this method will allow for Consumers and Brands to exchange information at the point of sale. The customer might be informed about a special deal being offered by a particular brand, while the Brand can collect important consumer behavior related data. Which can be used for future marketing campaigns,
Wuttichai Henwongprasert's comment, March 21, 2013 7:15 PM
True, both can gain benefit from this method
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In-market shoppers exposed to consumer electronics brand tweets 30% more ... - The Drum

In-market shoppers exposed to consumer electronics brand tweets 30% more ... - The Drum | Integrated Market Communication | Scoop.it
In-market shoppers exposed to consumer electronics brand tweets 30% more ...
Selina Nsw's insight:

This article shows how brands can use social media like Tweeter to increase the exposure of their brand to consumers.

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Perry Xing's comment, March 16, 2013 1:04 AM
I agree with you. Consumers were exposed to brand tweets were more likely to visit the brand site. And consumers search for information on these brands or product line when they are exposed to the brand tweets.
Selina Nsw's comment, March 20, 2013 4:44 AM
Yes. The research analysed that 29.7% out of 3,000 users that are exposed to the brand tweets will be more likely to visit the brand site, while 38% of them searched for information on these brands or products online – a 26 per cent lift over average Internet users.