Gaining Twitter followers is no easy task. Well, for some anyways. There are many articles on the subject of gaining Twitter followers, but in this article I’ve boiled down the 3 best tools and services to jumpstart your Twitter marketing efforts and gain a following fast.It is important to note that follower count is only a number. What really matters is engagement. I’ll talk about that in a future blog post. So for now, here are the 3 best tools to gain more Twitter followers.
Via Brian Yanish - MarketingHits.com
You know that feeling when you see or read something fantastic and you just have to share it with every human you know? (I get that feeling a lot when I read BuzzFeed and Upworthy.) When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing links so I can pass on whatever I'm reading with just the click of a button.
But when the social sharing buttons aren't there, well ... sometimes I just don't feel like opening up a new tab, logging in to a social networking site, creating a new post, and manually pasting the URL I want to share into it.
Yeah I know, it's kinda lazy -- but then again, 40% of people will abandon a website that takes more than three seconds to load. Think about it: A lot of people get frustrated or just don't do things on the internet if it takes even a few extra seconds. That could translate to a lot of people not sharing your webpage who normally would.
“ If you’re a community manager, you’re hard at work sharing content with your social media audience. ”But if your company doesn’t have a content advocacy program, you’re missing out on a strong opportunity for content sharing and building brand awareness.
Via Kamal Bennani
MailChimp and ExactTarget earned top ratings in G2 Crowd’s latest crowdsourced business software ratings. And newcomer DotMailer jumped 40 points in customer satisfaction to join them as the three top email marketing systems according to G2 Crowd users.
Big names like aWeber didn’t make the cut, scoring only 36 on customer satisfaction to ExactTarget’s 95.
LinkedIn company pages are more and more popular among marketers who are looking to engage with their networks, generate leads, and showcase their products. Instead of being left behind, why not join the over 3 million companies who have created a Company Page on LinkedIn.
The top 25 mobile advertising ecosystems beyond Facebook (report) VentureBeat Playhaven/Kontagent, a mobile advertising and analytics outfit based in Seattle with 144 employees, was also dropped by Facebook for violating the network's terms of...
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…
Intermediate/ Digest...It all started with the buyer's journey, which has changed dramatically over the past three years. The B2B sales cycle has increased in length, with buyers as much as 90% along the cycle by the time they reach out to a sales representative, according to Forrester Research. Since the buyer's journey takes them across many sites and devices, the advertising campaign is dead, having been replaced by always-on marketing where the prospect always receives targeted messaging at the right time. The responsibility falls to marketers to educate buyers during the entire journey. If you stop continuously getting your message out via email, on social networks or through display advertising, it's like turning shutting down your website for three months. Sure, your messaging and content will change, but you can't turn your messaging off. When your buyer is on, you must be on. Otherwise you'll lose substantial sales opportunities. Marketers now build out their marketing technology stacks with automation software, CRM systems, content-management systems, analytics tools and data-management platforms. Today, many brands have separate teams and tools in place to drive their marketing efforts, from display to search and social. With the marketing stack, marketers are better able to bring together their marketing efforts under a single roof. __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
There are at least 4 components that every digital marketing cloud should be offering:
1) Multi-channel marketing automation – For publishing and promoting content that helps marketers engage customers across several different channels, particularly mobile and social. It also needs automation for the intelligent algorithms that sequence how that engagement happens.
2) Content management tools – To create and manage the content and engagement tools that can be deployed across different channels.
3) Social media tools – For listening to and engaging with social media networks to tap into consumer conversations, responding with custom content, or social media advertising.
4) Analytics platform – To create profiles of consumers based on their online behavior, and evaluate which marketing campaigns are working and which aren't.
It would be fair to say Adobe currently has its nose slightly ahead of its competitors, simply because it started the earliest, and is further along the integration process. It is also dominant in what Gartner analysts believe will be the most important marketing strategy this year, which is content marketing. With so much focus on multi-channel marketing automation, Gartner's Sorofman says people are forgetting the most crucial part of the mix. “People are signing up for social, putting automation into place, thinking of which channels to activate, and then they realize they have very little to say,” he adds. “Content is a tremendous area of growth - we'll see a lot of that in 2014.”
The longer, more accurate answer is that it's too early to declare a leader. As this infographic below from Gartner illustrates, the digital marketing war is more of a digital marketing race, with all the different companies originating from different specializations and striving to get to the same destination, which is the completely integrated, all-encompassing hub for all digital marketing solutions. But nobody is quite there yet.
One of the accidental themes of the event was the use of vehicles as an analogy for marketing automation. Gerry Murray, Marketing Operations Research Manager at IDC, built his car analogy around the four key components for marketing technology: data and analytics; management and administration; interaction management; and content. These core pillars are what IDC uses at the heart of their marketing technology map to deliver data-driven marketing guidance for their clients. Because data is available within each component, it can be used to optimize everything that happens in marketing and can help drive collaboration among teams. Data can be used to tie a culture together and the integrated approach of marketing technology helps facilitate this change. Marketing, sales, finance, operations, product teams—they do not need to function in silos thanks to marketing technology.
In addition, rather than using individual point solutions for each element of the marketing vehicle, organizations can use a single cloud provider. There are plenty of single source tools for any given requirement of the marketing cloud, but is it necessary to use so many different tools? On the provider side, there is the competitive drive among cloud leaders to win the Marketing Cloud war. Ultimately it is up to the organization to determine if they will build a best-in-breed marketing technology stack or leverage the consolidated solutions of cloud leaders.
“A blog post is a great way to add extra value to your website and it’s a proven strategy for attracting new customers. The catch is that you have to add new content all the time.”
Via Brian Yanish - MarketingHits.com
Barbara M Fowler's insight:
8 words, 70 characters: easy tips to follow on titling your blogs.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.