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How to Use Twitter Better [Infographic]

How to Use Twitter Better [Infographic] | Integrated Digital Marketing | Scoop.it
 
We admit it, we love Twitter. And we’re suckers for infographics that give us tips and tricks that will help us love Twitter even more.

Via Brian Yanish - MarketingHits.com
Barbara M Fowler's insight:

An easy to see guide on best practices! 

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Treathyl Fox's curator insight, July 9, 2014 3:40 PM

With 140 character limit you can't help but keep it short.  Keeping it real?  I try.  Keeping them honest?  That's Anderson Cooper's job. :)

Aaron J D McDowell's curator insight, August 6, 2014 12:41 AM

This goes to show that Twitter is more than just a piece of social media entertainment but there are systematic ways to use this platform to help increase brand awareness and appeal to your customer network.

Elena Pitic's curator insight, September 10, 2014 8:07 PM

Twitter is a great social media platform for which a company can use in order to create brand awareness. Hence about 250 million people are active on Twitter why not using it for the purpose of creating brand awareness by advertising a company's brand on Twitter. Go where the traffic is!

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The Ultimate List of IFTTT Recipes for Marketers | SEER Interactive

The Ultimate List of IFTTT Recipes for Marketers | SEER Interactive | Integrated Digital Marketing | Scoop.it
Learn how to use IFTTT to scale and automate some of your marketing tasks. Spend more time on strategy instead of repetitive research with SEER's tips.
Barbara M Fowler's insight:

I need to try some of these. Really helpful IFTTT.

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3 Better Twitter Tools to Increase Your Engagement and Following

3 Better Twitter Tools to Increase Your Engagement and Following | Integrated Digital Marketing | Scoop.it
Gaining Twitter followers is no easy task. Well, for some anyways. There are many articles on the subject of gaining Twitter followers, but in this article I’ve boiled down the 3 best tools and services to jumpstart your Twitter marketing efforts and gain a following fast.It is important to note that follower count is only a number. What really matters is engagement. I’ll talk about that in a future blog post. So for now, here are the 3 best tools to gain more Twitter followers.
Via Brian Yanish - MarketingHits.com
Barbara M Fowler's insight:
Got to try these.
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How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]

How to Create Social Sharing Links in Under 5 Minutes [Quick Tip] | Integrated Digital Marketing | Scoop.it

You know that feeling when you see or read something fantastic and you just have to share it with every human you know? (I get that feeling a lot when I read BuzzFeed and Upworthy.) When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing links so I can pass on whatever I'm reading with just the click of a button.


But when the social sharing buttons aren't there, well ... sometimes I just don't feel like opening up a new tab, logging in to a social networking site, creating a new post, and manually pasting the URL I want to share into it.


Yeah I know, it's kinda lazy -- but then again, 40% of people will abandon a website that takes more than three seconds to load. Think about it: A lot of people get frustrated or just don't do things on the internet if it takes even a few extra seconds. That could translate to a lot of people not sharing your webpage who normally would.


Via Brian Yanish - MarketingHits.com
Barbara M Fowler's insight:

Can I use this to get some colleagues to share Facebook posts? I want to email possible posts to them and make it easy for them to share. 

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26 Things To Consider Before Developing A Brand New Website (Infographic)

26 Things To Consider Before Developing A Brand New Website (Infographic) | Integrated Digital Marketing | Scoop.it

If you are just getting started with your new website design then you must be excited. Along with the excitement you must not forget the simplest questions before starting a brand new website – 


What i’s the purposes and objectives? Is it going to be a business related site or a site for leisure or a blog?


Via Stefano Principato
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Mr Tozzo's curator insight, May 13, 2014 5:18 AM
26 Things To Consider Before Developing A Brand New Website (Infographic)
Rescooped by Barbara M Fowler from Social Media, SEO, Mobile, Digital Marketing
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Creating A Company Of Social Advocates: How to Get Your Employees To Share Your Content

Creating A Company Of Social Advocates: How to Get Your Employees To Share Your Content | Integrated Digital Marketing | Scoop.it
“ If you’re a community manager, you’re hard at work sharing content with your social media audience. ”But if your company doesn’t have a content advocacy program, you’re missing out on a strong opportunity for content sharing and building brand awareness.
Via Kamal Bennani
Barbara M Fowler's insight:
Great ideas to get your employees to share.
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Rescooped by Barbara M Fowler from The MarTech Digest
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MailChimp, ExactTarget, and DotMailer lead email marketing systems in new ratings - VentureBeat | #TheMarketingTechAlert

MailChimp, ExactTarget, and DotMailer lead email marketing systems in new ratings - VentureBeat | #TheMarketingTechAlert | Integrated Digital Marketing | Scoop.it

Basic/ Excerpt...

 

MailChimp and ExactTarget earned top ratings in G2 Crowd’s latest crowdsourced business software ratings. And newcomer DotMailer jumped 40 points in customer satisfaction to join them as the three top email marketing systems according to G2 Crowd users.

 

Big names like aWeber didn’t make the cut, scoring only 36 on customer satisfaction to ExactTarget’s 95.

 

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Via marketingIO
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marketingIO's curator insight, April 10, 2014 1:24 PM

I think you have to be careful about G2 results, as I am not sure it is inoculated from ballot box stuffing. Regardless, I agree with the results, and if you overlay costs, MailChimp is your first choice.


paul babicki's curator insight, July 6, 2014 1:36 PM

http://netiquetteiq.blogspot.com has more on this topic.

Rescooped by Barbara M Fowler from Social Media, SEO, Mobile, Digital Marketing
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How to Optimize Your Business Linkedin Page in 8 Easy Steps

How to Optimize Your Business Linkedin Page in 8 Easy Steps | Integrated Digital Marketing | Scoop.it

LinkedIn company pages are more and more popular among marketers who are looking to engage with their networks, generate leads, and showcase their products. Instead of being left behind, why not join the over 3 million companies who have created a Company Page on LinkedIn.


Via Kamal Bennani
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aanve's curator insight, March 26, 2014 10:49 PM

www.aanve.com

 

Conners Sales Group's curator insight, March 27, 2014 8:40 AM

Some really good tips for your LinkedIn page. Got some work to do.

Rescooped by Barbara M Fowler from Social Media, SEO, Mobile, Digital Marketing
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How to Make Your Blog Posts SEO-Friendly [Checklist]

How to Make Your Blog Posts SEO-Friendly [Checklist] | Integrated Digital Marketing | Scoop.it
**Learn how to make your blog post SEO friendly using this checklist.
Via Kamal Bennani
Barbara M Fowler's insight:
Love # HubSpot blog posts. Very specific tips to follow.
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Free Glow PowerPoint Templates

Free Glow PowerPoint Templates | Integrated Digital Marketing | Scoop.it
“ Glow Day PowerPoint template is a background slide design that you can use to make presentations in PowerPoint with original content and background style”
Via SlideHunter
Barbara M Fowler's insight:
I like these templates. Thanks Wendy.
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"Social Media Doesn't Sleep": How This Local Shop Cranked Sales From $63K To $7 Million

"Social Media Doesn't Sleep": How This Local Shop Cranked Sales From $63K To $7 Million | Integrated Digital Marketing | Scoop.it
From tweeting to photographing models herself to customer service, Diana Harbour is re-defining what it means to be hands-on. Here are the secrets to...
Barbara M Fowler's insight:
What a great story! Hard work, innovation and constantly reaching out to her customers.
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The top 25 mobile advertising ecosystems beyond Facebook (report) - VentureBeat

The top 25 mobile advertising ecosystems beyond Facebook (report) - VentureBeat | Integrated Digital Marketing | Scoop.it
The top 25 mobile advertising ecosystems beyond Facebook (report) VentureBeat Playhaven/Kontagent, a mobile advertising and analytics outfit based in Seattle with 144 employees, was also dropped by Facebook for violating the network's terms of...
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Rescooped by Barbara M Fowler from Content Marketing & Content Strategy
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10 Free Twitter Tools You Might Not Know about but Should Probably Be Using

10 Free Twitter Tools You Might Not Know about but Should Probably Be Using | Integrated Digital Marketing | Scoop.it
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…

Via Stefano Principato
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dan's curator insight, February 16, 2014 12:55 PM

#twitter

Kim Pearlstein's curator insight, February 17, 2014 3:05 PM

For all you Twitter users, check this out...

Sharla Shults's curator insight, February 22, 2014 8:55 PM

Check it out...you never know what might be just the right outlet for you!

Rescooped by Barbara M Fowler from The MarTech Digest
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How to Measure ROI in Social Media [Infographic] - B2B Infographics

How to Measure ROI in Social Media [Infographic] - B2B Infographics | Integrated Digital Marketing | Scoop.it

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Via marketingIO
Barbara M Fowler's insight:

This is an easily understood explanation of ROI

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Rescooped by Barbara M Fowler from Social Media, SEO, Mobile, Digital Marketing
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3 Easy-to-Use Analytics Tools (and it's not Google Analytics)

3 Easy-to-Use Analytics Tools (and it's not Google Analytics) | Integrated Digital Marketing | Scoop.it
It's possible to take some of the guesswork out of PR and marketing. Here are 3 tools you can use to track and analyze your marketing campaigns.
Via Kamal Bennani
Barbara M Fowler's insight:
I didn't realize bit.ly did this.
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Rescooped by Barbara M Fowler from Social Media, SEO, Mobile, Digital Marketing
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Why In The World Would Anyone Follow Caterpillar On Twitter?

Why In The World Would Anyone Follow Caterpillar On Twitter? | Integrated Digital Marketing | Scoop.it
51,000 people follow @caterpillarinc. Which is case in point that no business is too boring for Twitter. Not even yours.
Via Kamal Bennani
Barbara M Fowler's insight:
I try to explain twitter to some of my companies. This does a good job in a way senior execs can appreciate.
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Rescooped by Barbara M Fowler from Content Marketing for Businesses
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Integrated Digital Marketing | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.

Via Simply Friday
Barbara M Fowler's insight:

This is excellent. Thanks for sharing. 

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Simply Friday's curator insight, May 14, 2014 3:58 PM

You gotta hand it to the cats at Buffer - they do put out some great resource stuff.  This is a stellar list for those looking to add imagery to their content - good stuff!

Rescooped by Barbara M Fowler from The MarTech Digest
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Death Of The B2B Ad Campaign - AdExchanger

Death Of The B2B Ad Campaign - AdExchanger | Integrated Digital Marketing | Scoop.it
Intermediate/ Digest...It all started with the buyer's journey, which has changed dramatically over the past three years. The B2B sales cycle has increased in length, with buyers as much as 90% along the cycle by the time they reach out to a sales representative, according to Forrester Research. Since the buyer's journey takes them across many sites and devices, the advertising campaign is dead, having been replaced by always-on marketing where the prospect always receives targeted messaging at the right time. The responsibility falls to marketers to educate buyers during the entire journey. If you stop continuously getting your message out via email, on social networks or through display advertising, it's like turning shutting down your website for three months. Sure, your messaging and content will change, but you can't turn your messaging off. When your buyer is on, you must be on. Otherwise you'll lose substantial sales opportunities. Marketers now build out their marketing technology stacks with automation software, CRM systems, content-management systems, analytics tools and data-management platforms. Today, many brands have separate teams and tools in place to drive their marketing efforts, from display to search and social. With the marketing stack, marketers are better able to bring together their marketing efforts under a single roof. __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via marketingIO
Barbara M Fowler's insight:
Always on?
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5 Essential Tools for Twitter Power Users for 2014

5 Essential Tools for Twitter Power Users for 2014 | Integrated Digital Marketing | Scoop.it

So, here are 5 essential tools for Twitter power users for 2014.


Via Stefano Principato
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Weedooiit Social Media's curator insight, May 3, 2014 8:11 AM

So far we've been using Follower Wonk. This one is really useful. We're gonna try the other ones soon!

Rescooped by Barbara M Fowler from The MarTech Digest
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Who is winning the Marketing Cloud wars? - The Hub | #TheMarketingTechAlert

Who is winning the Marketing Cloud wars? - The Hub | #TheMarketingTechAlert | Integrated Digital Marketing | Scoop.it

Advanced/ Digest...

 

There are at least 4 components that every digital marketing cloud should be offering:

1)      Multi-channel marketing automation – For publishing and promoting content that helps marketers engage customers across several different channels, particularly mobile and social. It also needs automation for the intelligent algorithms that sequence how that engagement happens.

2)      Content management tools – To create and manage the content and engagement tools that can be deployed across different channels.

3)      Social media tools – For listening to and engaging with social media networks to tap into consumer conversations, responding with custom content, or social media advertising.

4)      Analytics platform – To create profiles of consumers based on their online behavior, and evaluate which marketing campaigns are working and which aren't.

 

It would be fair to say Adobe currently has its nose slightly ahead of its competitors, simply because it started the earliest, and is further along the integration process. It is also dominant in what Gartner analysts believe will be the most important marketing strategy this year, which is content marketing. With so much focus on multi-channel marketing automation, Gartner's Sorofman says people are forgetting the most crucial part of the mix. “People are signing up for social, putting automation into place, thinking of which channels to activate, and then they realize they have very little to say,” he adds. “Content is a tremendous area of growth - we'll see a lot of that in 2014.”

 

The longer, more accurate answer is that it's too early to declare a leader. As this infographic below from Gartner illustrates, the digital marketing war is more of a digital marketing race, with all the different companies originating from different specializations and striving to get to the same destination, which is the completely integrated, all-encompassing hub for all digital marketing solutions. But nobody is quite there yet.

 

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Via marketingIO
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marketingIO's curator insight, March 27, 2014 5:48 PM

The article provides a detailed analysis of each of the five major vendors: description, strengths, weaknesses. Superb work, and valuable information. If you're just looking at these five and you're a large organization, it's Oracle vs. Adobe. If SMB, it's SFDC.

Rescooped by Barbara M Fowler from The MarTech Digest
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Navigating Marketing Automation - r2i | #TheMarketingTechAlert

Navigating Marketing Automation - r2i | #TheMarketingTechAlert | Integrated Digital Marketing | Scoop.it

Advanced/ Excerpt...

 

One of the accidental themes of the event was the use of vehicles as an analogy for marketing automation. Gerry Murray, Marketing Operations Research Manager at IDC, built his car analogy around the four key components for marketing technology: data and analytics; management and administration; interaction management; and content. These core pillars are what IDC uses at the heart of their marketing technology map to deliver data-driven marketing guidance for their clients. Because data is available within each component, it can be used to optimize everything that happens in marketing and can help drive collaboration among teams. Data can be used to tie a culture together and the integrated approach of marketing technology helps facilitate this change. Marketing, sales, finance, operations, product teams—they do not need to function in silos thanks to marketing technology.

 

In addition, rather than using individual point solutions for each element of the marketing vehicle, organizations can use a single cloud provider. There are plenty of single source tools for any given requirement of the marketing cloud, but is it necessary to use so many different tools? On the provider side, there is the competitive drive among cloud leaders to win the Marketing Cloud war. Ultimately it is up to the organization to determine if they will build a best-in-breed marketing technology stack or leverage the consolidated solutions of cloud leaders.

 

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Via marketingIO
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marketingIO's curator insight, March 23, 2014 10:01 PM

From a summary of r2i's recent conference on marketing automation. I pulled one presentation summary from IDC (above), but please click through for other summaries.

Rescooped by Barbara M Fowler from MarketingHits
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Your Guide to Google+ Business to Business Marketing #INFOGRAPHIC

Your Guide to Google+ Business to Business Marketing #INFOGRAPHIC | Integrated Digital Marketing | Scoop.it
“It's safe to say that the discussion over the importance of using social media for marketing is over.”
Via Brian Yanish - MarketingHits.com
Barbara M Fowler's insight:
Gives simple, easy to follow instructions.
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Secrets of a Killer Blog Post [Infographic]

Secrets of a Killer Blog Post [Infographic] | Integrated Digital Marketing | Scoop.it
“A blog post is a great way to add extra value to your website and it’s a proven strategy for attracting new customers. The catch is that you have to add new content all the time.”
Via Brian Yanish - MarketingHits.com
Barbara M Fowler's insight:
8 words, 70 characters: easy tips to follow on titling your blogs.
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Rescooped by Barbara M Fowler from The Content Marketing Hat
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Scoop.it Integrates Google Authorship and Google+ Page Support

Scoop.it Integrates Google Authorship and Google+ Page Support | Integrated Digital Marketing | Scoop.it
Scoop.it is one of the tools that I highly recommend for content curation, and they've just released a couple of updates that are really exciting for businesses involving Google and Google+.

Via Mike Allton
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Richard Wynn's curator insight, March 2, 2014 4:56 AM

Great advice from Mike Allton at The Social Media Hat on linking G+ and the content curation power of Scoop.it

Witmer Group's curator insight, March 4, 2014 12:42 PM

We think this is so awesome!  We LOVE Scoop.it and of course, Google+.  They have found their way to each other!!!  #google #authorship 

Kristina Witmer's curator insight, March 4, 2014 3:21 PM

excellent!

Rescooped by Barbara M Fowler from Social Media, SEO, Mobile, Digital Marketing
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Social Selling: 19 Steps To Social Selling On LinkedIn

Social Selling: 19 Steps To Social Selling On LinkedIn | Integrated Digital Marketing | Scoop.it

Have you wondered where the ROI truly is with social media marketing? Learn the 19 steps to social selling in this detailed how-to guide.


Via Kamal Bennani
Barbara M Fowler's insight:

I will start to use tags. Great tips. 

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BlairEvanBall's curator insight, February 21, 2014 2:24 PM

Check out these Social Selling steps to improve your ROI on LinkedIn. #linkedin #socialselling #socialmedia

aanve's curator insight, February 21, 2014 9:39 PM

www.aanve.com