We heard about this since quite a long time, don't we ? But have a look to the proposed "archetype" and consider how many different approaches are already available: from providing a pill to "treat and cure" acute and chronic diseases, here is a number of pathways available to Pharma companies, in a olystic approach to Healthcare (and Wellbeing....)
Drugs can have miraculous effects on the human body. It is perhaps most fascinating that the chemical properties of any medication administered on a patient are not always the number one factor in their effectiveness. Psychological factors can actually trick your mind into reacting in the same way to a sugar pill as you would to a genuine prescription drug. Check out this infographic to learn more about the “placebo effect” and how it has changed the world of medicine.
Few publications that consider the pharmaceutical industry’s participation in digital environments neglect to mention ‘marketing’ in some capacity.
We genuflect to ‘marketing’ so freely, deploy it in our discourse with such profligate frequency, and elevate the study of its operations to such a degree that a casual observer could be led to imagine that the concept of ‘marketing’ was in some way intrinsic to every facet of a pharmaceutical company’s success.
‘No marketing, no pharmaceutical company,’ one might conclude, as if no prescription would ever be written, nor any course of treatment embarked upon without it.
However, the premise upon which this post is based is that the exact opposite is in fact true, and that the continued pursuit of ‘marketing’ by the pharmaceutical industry as it is currently practiced has the potential to irreparably damage the industry’s reputation, further undermine health consumer trust in its operations, impact upon its profitability, and undermine the viability of its future operations.
There is substantial enthusiasm for the concept of mobile health (mHealth), a broad term typically used to describe the use of mobile telecommunication technologies for the delivery of health care and in support of wellness. In 2011, US Secretary of Health and Human Services Kathleen Sebelius referred to mHealth as “the biggest technology breakthrough of our time” and maintained that its use would “address our greatest national challenge.
This level of exuberance for mHealth is driven by the convergence of 3 powerful forces. First is the unsustainability of current health care spending and the recognition of the need for disruptive solutions. Second is the rapid and ongoing growth in wireless connectivity—there now are more than 3.2 billion unique mobile users worldwide—and the remarkable capability this brings for the bidirectional instantaneous transfer of information. Third is the need for more precise and individualized medicine; a refinement in phenotypes that mandates novel, personal data streams well beyond the occasional vital sign or laboratory data available through intermittent clinic visits.
mHealth could benefit ambulatory individuals in 2 general ways: (1) allow them to more easily and reliably self-diagnose their acute symptoms, and (2) enhance monitoring, tracking, and communication of various biometric information (eg, blood pressure, glucose levels, spirometry values, oxygen saturation) for individuals with chronic medical conditions, enabling greater engagement and partnership in their care.
mHealth technologies have the potential to change every aspect of the health care environment and to do so while delivering better outcomes and substantially lowering costs. For consumers, mHealth offers the promise of improved convenience, more active engagement in their care, and greater personalization. For clinicians, mHealth could lead to reduced demands on their time and permit them to instead refocus on the art of medicine. Much remains to be done to drive this transformation. Most critically needed is real-world clinical trial evidence to provide a roadmap for implementation that confirms its benefits to consumers, clinicians, and payers alike.
Monitoring social media websites like Twitter could help health officials and providers identify in real time severe medical outbreaks, allowing them to more efficiently direct resources and curb the spread of disease, according to a San Diego State University studypublished last month in the Journal of Medical Internet Research,Medical News Today reports.
For the study, lead researcher and San Diego State University geography professor Ming-Hsiang Tsou and his team used a program to monitor tweets that originated within a 17-mile radius of 11 cities. The program recorded details of tweets containing the words "flu" or "influenza," including:
Origin;Username;Whether the tweet was an original or a retweet; andAny links to websites in the tweet.
Researchers then compared their findings with regional data based on CDC's definition of influenza-like illness.
The program recorded data on 161,821 tweets that included the word "flu" and 6,174 tweets that included the word "influenza" between June 2012 and the beginning of December 2012.
According to the study, nine of the 11 cities exhibited a statistically significant correlation between an uptick in the number of tweets mentioning the keywords and regional outbreak reports. In five of the cities -- Denver, Fort Worth, Jacksonville, San Diego and Seattle -- the algorithm noted the outbreaks sooner than regional reports.
A bias persists that doctors don’t use technology enough, particularly social media and apps. A Poll by Sermo however shows that while some doctors are reluctant to enter the digital pool, once they adopt, they adopt enthusiastically. Doctors are open to adopting more technology to manage their practices and they embrace medical reference apps.
The most popular smart phone for physicians is the iPhone according to MedCrunch. A few top apps are listed below
Medscape. Used by over 3 million doctors, nurses and medical students worldwide, Medscape is big. You can use it for medical news, clinical reference to things like drugs, diseases, conditions and procedures, and even provides medical education.
EpocratesRx. This app is popular for drug interactions, research, Pill ID and medicine calculators. The lite version is free, but you can purchase the full version for $160.
NeuroMind is a great app for neurologists, neurosurgeons and med students. It provides basic safety checklist requirements via the World Health Organization, and has “interactive clinical decision support.” It is the number one neuro app with over 140,000 downloads.
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