Integrated Commmunication in Healthcare
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Why Ginger.io is the most innovative digital health startup

Why Ginger.io is the most innovative digital health startup | Integrated Commmunication in Healthcare | Scoop.it
Discussion of Ginger.io that centers around the notion of it being a successful and innovative startup.
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New shores: The shift from selling pills - PMLiVE

New shores: The shift from selling pills - PMLiVE | Integrated Commmunication in Healthcare | Scoop.it
Massimiliano Barawitzka's insight:

We heard about this since quite a long time, don't we ? But have a look to the proposed "archetype" and consider how many different approaches are already available: from providing a pill to "treat and cure" acute and chronic diseases, here is a number of pathways available to Pharma companies, in a olystic approach to Healthcare (and Wellbeing....)

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How much should pharma spend on digital marketing ?

How much should pharma spend on digital marketing ? | Integrated Commmunication in Healthcare | Scoop.it
I'm getting a lot of calls with the age old question "how much should I budget in 2014 for digital marketing ?".  The answer to that is complex and largely depends on on the demographics, psychogra...
Massimiliano Barawitzka's insight:

Sometimes even 1% is  proper start, and sometimes 25% is short.

Let's talk about it

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Monitor Your Digital Life With These Badass Smart Gauges | Gadget Lab | Wired.com

Monitor Your Digital Life With These Badass Smart Gauges | Gadget Lab | Wired.com | Integrated Commmunication in Healthcare | Scoop.it
The Nimbus personal dashboard is made up of four gauges that would look at home on the dash of a 1970's muscle car.
Massimiliano Barawitzka's insight:

Gauging pressure inducted by digital exposure soinds crazy for everyonne savvy, but savvy for everybody really "Digital Addicted" as the AlwaysOn religion states....

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Pfizer finally acquires the @pfizer name on Twitter - PMLiVE

Pfizer finally acquires the @pfizer name on Twitter - PMLiVE | Integrated Commmunication in Healthcare | Scoop.it
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Text messages studied as tool for cutting type 2 diabetes risk - PMLiVE

Text messages studied as tool for cutting type 2 diabetes risk - PMLiVE | Integrated Commmunication in Healthcare | Scoop.it
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Report: Windows Phone overtakes iOS in Italy and makes progress in Europe

Report: Windows Phone overtakes iOS in Italy and makes progress in Europe | Integrated Commmunication in Healthcare | Scoop.it
There's good news for Microsoft's mobile efforts, as according to a latest report from Kantar Worldpanel ComTech showing data for the three months to September 2013, Windows Phone ...
Massimiliano Barawitzka's insight:

Interesting Windows surpassing iOS, but in our niche market everybody is much more focused in delivering digital contents optimized for: iOS, Android and (very few) on Windows. 

Seems we are all working on a dark side of the moon....

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The Placebo Effect [Infographic]

The Placebo Effect [Infographic] | Integrated Commmunication in Healthcare | Scoop.it
Massimiliano Barawitzka's insight:

Drugs can have miraculous effects on the human body. It is perhaps most fascinating that the chemical properties of any medication administered on a patient are not always the number one factor in their effectiveness. Psychological factors can actually trick your mind into reacting in the same way to a sugar pill as you would to a genuine prescription drug. Check out this infographic to learn more about the “placebo effect” and how it has changed the world of medicine.

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Pharmaceutical marketing in the postmarketing age

Pharmaceutical marketing in the postmarketing age | Integrated Commmunication in Healthcare | Scoop.it

Few publications that consider the pharmaceutical industry’s participation in digital environments neglect to mention ‘marketing’ in some capacity.

 

We genuflect to ‘marketing’ so freely, deploy it in our discourse with such profligate frequency, and elevate the study of its operations to such a degree that a casual observer could be led to imagine that the concept of ‘marketing’ was in some way intrinsic to every facet of a pharmaceutical company’s success.

 

‘No marketing, no pharmaceutical company,’ one might conclude, as if no prescription would ever be written, nor any course of treatment embarked upon without it.

 

However, the premise upon which this post is based is that the exact opposite is in fact true, and that the continued pursuit of ‘marketing’ by the pharmaceutical industry as it is currently practiced has the potential to irreparably damage the industry’s reputation, further undermine health consumer trust in its operations, impact upon its profitability, and undermine the viability of its future operations.

 


Via Andrew Spong
Massimiliano Barawitzka's insight:

I am publishing, literally scooping, this even if I donot agree....

patients have changed, physicians are changing, pharma mktg will do either..... Strange timeline, isn't it?

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Putin - pharma’s friend or foe in Russia? - PMLiVE

Putin - pharma’s friend or foe in Russia? - PMLiVE | Integrated Commmunication in Healthcare | Scoop.it
Massimiliano Barawitzka's insight:

Russia:  tough but "top of mind", for many pharma companies willing to expand, do we have to go the same way forward ?

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Critical studies of digital health: a research agenda

Presentation providing an overview of digital health and outlining a research agenda for a critical approach.

Via Andrew Spong, Dinesh Chindarkar
Massimiliano Barawitzka's insight:

Transition is everyday thinking when dealing about Digital + Health... seems we are at least at Health2.5, right now !

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Can Mobile Health Technologies Transform Health Care?

Can Mobile Health Technologies Transform Health Care? | Integrated Commmunication in Healthcare | Scoop.it

There is substantial enthusiasm for the concept of mobile health (mHealth), a broad term typically used to describe the use of mobile telecommunication technologies for the delivery of health care and in support of wellness. In 2011, US Secretary of Health and Human Services Kathleen Sebelius referred to mHealth as “the biggest technology breakthrough of our time” and maintained that its use would “address our greatest national challenge.


This level of exuberance for mHealth is driven by the convergence of 3 powerful forces. First is the unsustainability of current health care spending and the recognition of the need for disruptive solutions. Second is the rapid and ongoing growth in wireless connectivity—there now are more than 3.2 billion unique mobile users worldwide—and the remarkable capability this brings for the bidirectional instantaneous transfer of information. Third is the need for more precise and individualized medicine; a refinement in phenotypes that mandates novel, personal data streams well beyond the occasional vital sign or laboratory data available through intermittent clinic visits.


mHealth could benefit ambulatory individuals in 2 general ways: (1) allow them to more easily and reliably self-diagnose their acute symptoms, and (2) enhance monitoring, tracking, and communication of various biometric information (eg, blood pressure, glucose levels, spirometry values, oxygen saturation) for individuals with chronic medical conditions, enabling greater engagement and partnership in their care. 


mHealth technologies have the potential to change every aspect of the health care environment and to do so while delivering better outcomes and substantially lowering costs. For consumers, mHealth offers the promise of improved convenience, more active engagement in their care, and greater personalization. For clinicians, mHealth could lead to reduced demands on their time and permit them to instead refocus on the art of medicine. Much remains to be done to drive this transformation. Most critically needed is real-world clinical trial evidence to provide a roadmap for implementation that confirms its benefits to consumers, clinicians, and payers alike.

 

 


For more see the original : http://jama.jamanetwork.com/article.aspx?articleID=1762473


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Social Media Can Boost Disease Outbreak Monitoring, Study Finds

Social Media Can Boost Disease Outbreak Monitoring, Study Finds | Integrated Commmunication in Healthcare | Scoop.it

Monitoring social media websites like Twitter could help health officials and providers identify in real time severe medical outbreaks, allowing them to more efficiently direct resources and curb the spread of disease, according to a San Diego State University studypublished last month in the Journal of Medical Internet Research,Medical News Today reports.

 

Study Details

 

For the study, lead researcher and San Diego State University geography professor Ming-Hsiang Tsou and his team used a program to monitor tweets that originated within a 17-mile radius of 11 cities. The program recorded details of tweets containing the words "flu" or "influenza," including:

 

Origin;Username;Whether the tweet was an original or a retweet; andAny links to websites in the tweet. 

 

Researchers then compared their findings with regional data based on CDC's definition of influenza-like illness.

  

The program recorded data on 161,821 tweets that included the word "flu" and 6,174 tweets that included the word "influenza" between June 2012 and the beginning of December 2012.

 

According to the study, nine of the 11 cities exhibited a statistically significant correlation between an uptick in the number of tweets mentioning the keywords and regional outbreak reports. In five of the cities -- Denver, Fort Worth, Jacksonville, San Diego and Seattle -- the algorithm noted the outbreaks sooner than regional reports.

 
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John Mark Bwanika's curator insight, December 7, 2013 5:13 AM

Research on social media......

Drew Hodges's curator insight, February 19, 2015 5:50 PM

This is a cool article to show the real life change that social media is creating. Before it was stated that it would take up to two weeks to detect an outbreak of a disease but now with social media it can be done in a day. 

This article really shows how social media is becoming a part of our everyday life and is taking on roles that we probably didn't expect it to. 

However with the number of users increasing it is important to have tools that help us monitor the large amount of data that is present. 

Its no good having all this information if we cannot harness it's true potential, like the one illustrated in this article for disease break out.

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Jingle Bells for Amateurs - stay tuned!

Jingle Bells for Amateurs - stay tuned! | Integrated Commmunication in Healthcare | Scoop.it
Nothing rings in the holiday season like men in boxers thrusting to the tune of "Jingle Bells."
Massimiliano Barawitzka's insight:

Girls and boys, enjoy your Christmas' Favourite

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Review: Jawbone UP24 Activity Tracker

Review: Jawbone UP24 Activity Tracker | Integrated Commmunication in Healthcare | Scoop.it
Jawbone's latest wearable activity tracker is a big improvement over the previous Up, even if it still could use a few more steps.
Massimiliano Barawitzka's insight:

Just fitness ? No, we are starting a new era in patient adherence

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Mobile Technology and App Use by Physicians (Poll by Sermo)

Mobile Technology and App Use by Physicians (Poll by Sermo) | Integrated Commmunication in Healthcare | Scoop.it

A bias persists that doctors don’t use technology enough, particularly social media and apps.  A Poll by Sermo however shows that while some doctors are reluctant to enter the digital pool, once they adopt, they adopt enthusiastically. Doctors are open to adopting more technology to manage their practices and they embrace medical reference apps.

 

The most popular smart phone for physicians is the iPhone according to MedCrunch. A few top apps are listed below

 

Medscape.  Used by over 3 million doctors, nurses and medical students worldwide, Medscape is big.  You can use it for medical news, clinical reference to things like drugs, diseases, conditions and procedures, and even provides medical education.

 

EpocratesRx.   This app is popular for drug interactions, research, Pill ID and medicine calculators.   The lite version is free, but you can purchase the full version for $160.

 

NeuroMind is a great app for neurologists, neurosurgeons and med students.  It provides basic safety checklist requirements via the World Health Organization, and has “interactive clinical decision support.”  It is the number one neuro app with over 140,000 downloads.

 

Original: http://blog.sermo.com/2013/11/06/sermo-poll-mobile-technology-and-app-use-by-physicians/


Via nrip, Rémy TESTON
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Brian Bernstein's curator insight, November 7, 2013 9:28 AM

Doctyors are enthusiatic about mHealth and it's advantage for eficient clinical application.  Now the ball is in the hand of the market to produce quality tools that are useful to the practitioner. 

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Ema proroga pubblicazione del nuovo regolamento su accesso ai dati clinici

Ema proroga pubblicazione del nuovo regolamento su accesso ai dati clinici | Integrated Commmunication in Healthcare | Scoop.it
Il cammino europeo verso la trasparenza: la revisione dei commenti giunti all'Ema in fase di consultazione pubblica richiede più tempo
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Netflix's New Look Is a Glimpse at the Future of TV | Underwire | Wired.com

Netflix's New Look Is a Glimpse at the Future of TV | Underwire | Wired.com | Integrated Commmunication in Healthcare | Scoop.it
Netflix is rolling out a new interface for users. Here's what it might mean for its future as a TV network.
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America's Public Health Crisis: Video Infographic

Our world is getting bigger. Not just in numbers, but also in size. More specifically, America is a sole contributor to this horrible truth, that we are unde...
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To name and shame substandard healthcare? - PMLiVE

To name and shame substandard healthcare? - PMLiVE | Integrated Commmunication in Healthcare | Scoop.it
Massimiliano Barawitzka's insight:

If we move forward, the small ones will dramatically improve, and first in class will start delivering more accurate side services to treatment.

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Mobilize Your Written Notes With the Equil JOT Smartpen | Gadget Lab | Wired.com

Mobilize Your Written Notes With the Equil JOT Smartpen | Gadget Lab | Wired.com | Integrated Commmunication in Healthcare | Scoop.it
The Equil JOT is a different kind of smartpen.
Massimiliano Barawitzka's insight:

Digital sketches and note taking on-the-go

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The value of influencers in a communication campaign

The value of influencers in a communication campaign | Integrated Commmunication in Healthcare | Scoop.it
Influencers are identified as individuals that have influence over potential buyers, and orients marketing activities around these influencers.
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Text Messages Are Saving Swedes From Cardiac Arrest

Text Messages Are Saving Swedes From Cardiac Arrest | Integrated Commmunication in Healthcare | Scoop.it
Sweden has found a faster way to treat people experiencing cardiac emergencies through a text message and a few thousand volunteers.

Via Alex Butler, Dinesh Chindarkar
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Sven Awege's curator insight, October 25, 2013 4:23 AM

True value without the bling-bling!