Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Interactive Content Commands Content Marketing, Paid Social Channels - eMarketer

Interactive Content Commands Content Marketing, Paid Social Channels - eMarketer | Integrated Brand Communications | Scoop.it
Research suggests internet users pay more attention to interactive ads
Russ Merz, Ph.D.'s insight:
Are you using interactive content to attract audiences? Increasing numbers of marketers are incorporating interactive into their content marketing and paid social strategies for that reason.
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15 Ways to Increase Your Ecommerce Conversion Rate | Marketing Technology

15 Ways to Increase Your Ecommerce Conversion Rate | Marketing Technology | Integrated Brand Communications | Scoop.it
15 Ways to Increase Your Ecommerce Conversion Rate by Douglas Karr on Marketing Technology
Russ Merz, Ph.D.'s insight:
Need Some Ways to Increase Your E-commerce Conversion Rate? Here are 15 You May Find Useful.
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Monetization Options That Digital Marketers Need to Know About

Monetization Options That Digital Marketers Need to Know About | Integrated Brand Communications | Scoop.it
Metrics & ROI - Monetization isn't just for big companies. Today, digital marketers at smaller ones are using monetization in myriad channels. Here's a look at those channels, the challenges of monetization, an
Russ Merz, Ph.D.'s insight:
Do you want to monetize your brand's content, website or audience? See these options.
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KPIs for measuring Brand Marketing - Smart Insights Digital Marketing Advice

KPIs for measuring Brand Marketing - Smart Insights Digital Marketing Advice | Integrated Brand Communications | Scoop.it
Think beyond views when measuring the impact of your brand videos Sometimes 'Brand Awareness' gets a bad press as an indicator of marketing effectiveness.. Marketing topic(s):Defining goals and KPIs. Advice by Robert Allen.
Russ Merz, Ph.D.'s insight:
Need some help in building a brand marketing measurement system? See these guidelines for identifying KPIs and how to measure them.
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10 reasons agencies and consultancies battle over data

10 reasons agencies and consultancies battle over data | Integrated Brand Communications | Scoop.it
Agencies and consultancies have always tried to do the other what the other does. Agencies provide specific services and consultants particular advice.
Russ Merz, Ph.D.'s insight:
Do know why agencies and consultancies battle over data? Here are 10 reasons in this must read article.
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The #1 Reason Your Content Marketing Is Failing

The #1 Reason Your Content Marketing Is Failing | Integrated Brand Communications | Scoop.it
As an agency, a lot of businesses approach us because their content marketing isn’t working. They’ll say they’ve thrown everything at it, allocated high budgets, and really got everyone involve…
Russ Merz, Ph.D.'s insight:
Is your content marketing not meeting expectations? This may be the reason why it Is failing. 
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Video Ad Spending on Social Platforms Is Rising Fast - eMarketer

Video Ad Spending on Social Platforms Is Rising Fast - eMarketer | Integrated Brand Communications | Scoop.it
Marketers move from experimentation to full rollout
Russ Merz, Ph.D.'s insight:
Are you using video ads on social platforms? If not, this new report suggests you may want to reconsider.
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Beer Brands Invest in Delivery Apps and Loyalty

Beer Brands Invest in Delivery Apps and Loyalty | Integrated Brand Communications | Scoop.it
Beer brands are catering to new consumer tastes with third-party and self-made delivery apps.
Russ Merz, Ph.D.'s insight:
Consumer preference changes are driving beer brands to increase investments in digital marketing by upping their game in delivery apps and loyalty programs.
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10 ways to get killer insights from Google Analytics

10 ways to get killer insights from Google Analytics | Integrated Brand Communications | Scoop.it
Google Analytics is the most popular web analytics tool in the world. It is installed on over 10,000,000 websites and used by 64% of Top 500 US Retailers.
Russ Merz, Ph.D.'s insight:
Unsure about how to use Google Analytics to measure your digital marketing program? Here are 10 videos demonstrating how they can be used to improve your efforts.
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How to Measure Your LinkedIn Activities : Social Media Examiner

How to Measure Your LinkedIn Activities : Social Media Examiner | Integrated Brand Communications | Scoop.it
Is social selling part of your LinkedIn marketing strategy? Discover how to measure and track the effectiveness of your social selling on LinkedIn.
Russ Merz, Ph.D.'s insight:
Do you know how to measure and track your social selling activities on LinkedIn? See this article for some guidelines.
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Minted Marketing's curator insight, May 18, 4:12 PM
I was just doing this the other day and found that LinkedIn provide own stats but here is how to be in control of reporting yourself
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How Effective is Your Current Online Marketing Strategy

How Effective is Your Current Online Marketing Strategy | Integrated Brand Communications | Scoop.it
The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is o…
Russ Merz, Ph.D.'s insight:
Are you unsure how to evaluate the effectiveness of your brand's digital marketing strategy? Here are some useful guidelines.
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Facebook ‘Reactions’ boost engagement | Netimperative - latest digital marketing news

Facebook ‘Reactions’ boost engagement | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
A couple of months on from Facebook’s launch of “Reactions”, Facebook has seen its new set of emojis boost engagement with the service, according to new research. The data, from Global Web Index, indicates that the replacement of the one-size-fits-all button appears to have been a hit among Facebook’s users. A clear upswing in th
Russ Merz, Ph.D.'s insight:
Facebook's ‘Reaction’ options appear to be boosting engagement. How can brands benefit?
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Small Business Owners' Favorite Digital Tools and Platforms

Small Business Owners' Favorite Digital Tools and Platforms | Integrated Brand Communications | Scoop.it
Customer Behavior - Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16.
Russ Merz, Ph.D.'s insight:
What are the digital marketing tools and platforms favored by small businesses? See these survey results.
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Add Earned Media to Your Content Marketing Strategy

Add Earned Media to Your Content Marketing Strategy | Integrated Brand Communications | Scoop.it
You can’t just hope that people will publish or share your content. You need to step up to the plate with an earned media strategy – Content Marketing Institute
Russ Merz, Ph.D.'s insight:
Looking for ways to add earned media to your content marketing strategy? This article describes three methods you can use.
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Get Ready for Predictive Content Analytics

Get Ready for Predictive Content Analytics | Integrated Brand Communications | Scoop.it
Using advanced customer analytics — and especially predictive analytics — to improve the ROI of a digital environment is a promised land that many businesses strive for but few have reache
Russ Merz, Ph.D.'s insight:
Considering the use of content metrics and analytics? Here are three steps you can take to get ready for "predictive" content analytics.
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Three Types of Video That Marketers Need to Have on Their Company Website

Three Types of Video That Marketers Need to Have on Their Company Website | Integrated Brand Communications | Scoop.it
Content - You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably fille
Russ Merz, Ph.D.'s insight:
Thinking about using video content on your website? Here are 3 types of videos to consider.
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Your Digital Marketing Strategy With Virtual Reality Experiences—Not Ads

Your Digital Marketing Strategy With Virtual Reality Experiences—Not Ads | Integrated Brand Communications | Scoop.it
What was once considered the fodder of sci-fi can now be bought on store shelves. So what does new VR tech mean for your digital marketing strategy?
Russ Merz, Ph.D.'s insight:
Are you ready for a digital marketing strategy with virtual reality experiences—not ads? It may be closer than you think; see this article for why.
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5 Audience Considerations for Crafting Your Content Marketing Strategy

5 Audience Considerations for Crafting Your Content Marketing Strategy | Integrated Brand Communications | Scoop.it
Everyone’s talking about their content marketing strategy and why you need one in 2016 to be successful. How well do you actually know your customer?
Russ Merz, Ph.D.'s insight:
Are you aligning your content marketing strategy with the customer journey? This is 1 of 5 audience factors to consider--see the article for the others.
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29 metrics for content marketers

29 metrics for content marketers | Integrated Brand Communications | Scoop.it
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
Russ Merz, Ph.D.'s insight:
Need some guidelines for how to measure your content marketing effectiveness. Here's a handy compilation of different methods.
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How to deal with 6 common engagement analytics problems

How to deal with 6 common engagement analytics problems | Integrated Brand Communications | Scoop.it
Low time-on-page, high bounce rates, and sudden dips in traffic. Here's how to deal with these, and other common engagement analytics issues.
Russ Merz, Ph.D.'s insight:
Are you struggling with website engagement analytics? Here are 6 common problems and solutions.
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What is online engagement?

What is online engagement? | Integrated Brand Communications | Scoop.it

Discover the 11 types of online engagement as well as the real reason why people engage with some brands and not others.

Russ Merz, Ph.D.'s insight:
Are you struggling to formulate a digital marketing strategy that builds and maintains brand engagement? Then you need to read this guide--it's definitely a keeper!
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Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]

Five Noteworthy Ways to Increase Engagement on YouTube [Infographic] | Integrated Brand Communications | Scoop.it
Social Media - You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
Russ Merz, Ph.D.'s insight:
Are you frustrated with the lack of engagement your brand's videos receive on YouTube? Here are 5 ways to build better attention getting and completion rates.
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Can You Get Results From Inbound Marketing Without Strategy?

Can You Get Results From Inbound Marketing Without Strategy? | Integrated Brand Communications | Scoop.it
Inbound marketing requires strategy and planning to deliver a completely orchestrated tactical campaign that produces leads.
Russ Merz, Ph.D.'s insight:
Are you using inbound marketing tactics but unsure about the need for a strategy? Here are some reasons why a marketing strategy is necessary.
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Five Ways Marketers Can Rev the Consumer Engagement Engine

Five Ways Marketers Can Rev the Consumer Engagement Engine | Integrated Brand Communications | Scoop.it
Customer Relationships - Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how yo
Russ Merz, Ph.D.'s insight:
Is your marketing relying on the AIDA funnel to manage customer engagement? The customer engagement engine offers 5 alternative ways to engage with customers in digital environments.
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The 10 Most Authentic Global Brands

The 10 Most Authentic Global Brands | Integrated Brand Communications | Scoop.it
Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe.

The report was based on data from a survey of 12,000 consumers in 14 countries. Respondents were asked whether they find major brands to be "open and honest" and then to evaluate each company on seven key attributes of authenticity.
Russ Merz, Ph.D.'s insight:
A new report assessing the "authenticity" of global brands released by Cohn & Wolfe. How would your brand stack up?
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