Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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5 biggest marketing budget mistakes to avoid (Infographic)

5 biggest marketing budget mistakes to avoid (Infographic) | Integrated Brand Communications | Scoop.it
Marketing budget is an area where there's always plenty of advice about what to do. Everyone seems to have opinion. But what about what not to do.
Russ Merz, Ph.D.'s insight:
Do you know the 5 biggest marketing budget mistakes to avoid? How many are you making?
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The Complete Guide to Snapchat Ad Targeting [Infographic]

The Complete Guide to Snapchat Ad Targeting [Infographic] | Integrated Brand Communications | Scoop.it
Snapchat has extensive ad targeting options, but they can be overwhelming for marketers. To help simplify Snapchat advertising, this infographic sorts those options into easy-to-read lists.
Russ Merz, Ph.D.'s insight:
Do you want to use Snapchat for advertising? See this comprehensive Snapchat ad targeting guide.
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Everything You Need to Know About Using Video in Social Marketing [Infographic]

Everything You Need to Know About Using Video in Social Marketing [Infographic] | Integrated Brand Communications | Scoop.it
Video use in social media has grown. Marketers are figuring out how to handle video on social channels. Meanwhile, consumers have their own expectations. See how both are using social video.
Russ Merz, Ph.D.'s insight:
Are you up to speed on state of social media video in marketing? If not see this benchmarks & trends study.
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Three Keys to Best-in-Class Marketing Budgets

Three Keys to Best-in-Class Marketing Budgets | Integrated Brand Communications | Scoop.it
Budgets are vital for high-performing marketing organizations. Keep in mind these three rules, and you'll create a best-in-class marketing budget that leads your business to marketing success.
Russ Merz, Ph.D.'s insight:
Frustrated by budgeting? See these 3 rules for creating a Best-in-Class marketing budget.
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How Disruptor Brands Use PLAs to Gain Advantage

How Disruptor Brands Use PLAs to Gain Advantage | Integrated Brand Communications | Scoop.it
Can major CPG brands defend their turf against smaller companies with DTC capabilities?
Russ Merz, Ph.D.'s insight:
Do you know how CPG disruptor brands are using direct to consumer product listing ads (PLAs) to gain competitive advantages? See this article for details.
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How Brands Annoy Fans - The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent, Free BPI Network Research Report

How Brands Annoy Fans - The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent, Free BPI Network Research Report | Integrated Brand Communications | Scoop.it
Free Research Report to How Brands Annoy Fans - The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent It is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017.
Russ Merz, Ph.D.'s insight:
Do you know how brands annoy fans? See this report about the impact of digital advertising experiences on consumers.
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Six Foolproof Ways to Find Influencers on Social Media

Six Foolproof Ways to Find Influencers on Social Media | Integrated Brand Communications | Scoop.it
Almost everybody is on social media, where relatively ordinary, down-to-earth people are often the best influencers. Here are 6 easy ways to find the influencers most suitable for your business.
Russ Merz, Ph.D.'s insight:
Looking for some tools to help you find and reach social influencers? Here are 6 that may be useful.
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The Indispensable Social Media Cheat Sheet [Infographic]

The Indispensable Social Media Cheat Sheet [Infographic] | Integrated Brand Communications | Scoop.it
With tips on image size, keyboard shortcuts, and must-have tools; writing irresistible headlines; best times of the day to post; and trends marketers should expect, this infographic is a must-see.
Russ Merz, Ph.D.'s insight:
Want to make the most of your social media posts? See this indispensable cheat sheet.
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How to Create Top-of-Funnel Content That Works

How to Create Top-of-Funnel Content That Works | Integrated Brand Communications | Scoop.it
The goal of ToFu content should be to draw your target audience to your content, increasing brand awareness and creating a relationship based on meeting needs.
Russ Merz, Ph.D.'s insight:
Do you know how to create Top-of-Funnel content that works? Here are 5 methods to consider.
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eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels

eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels | Integrated Brand Communications | Scoop.it
eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performanc
Russ Merz, Ph.D.'s insight:
Need some benchmarks for comparing your performance metrics across digital channels? See this announcement by eMarketer.
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Marketers Face Challenges in Working with Location Data - eMarketer

Marketers Face Challenges in Working with Location Data - eMarketer | Integrated Brand Communications | Scoop.it

Location data can help marketers better reach their target audience. But according to new data from Forrester Consulting, commissioned by location-based mobile marketing platform Verve, many say they don’t have a good understanding of how to best leverage it. Case in point, a third of digital marketers in North America polled in March 2017 said that understanding how to use location to deliver relevant mobile ads was one of the leading challenges their organization faced. Inaccurate location data was another key challenge mentioned by almost as many respondents. And the list goes on.

Russ Merz, Ph.D.'s insight:
Thinking about using location data for marketing campaigns? Here are some common challenges faced by marketers to consider.
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Here are the four metrics every marketer should demand from Facebook

Here are the four metrics every marketer should demand from Facebook | Integrated Brand Communications | Scoop.it
Last month, Facebook announced additional metrics to give advertisers more insight into consumer behavior, including how many visitors come to their websites after clicking on ads and whether those individuals are new or returning visitors.
Russ Merz, Ph.D.'s insight:
Getting your money's worth? Here are the four metrics every marketer should demand from Facebook.
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How to Sell on Amazon: The Ultimate Guide

How to Sell on Amazon: The Ultimate Guide | Integrated Brand Communications | Scoop.it
An infographic of the ultimate guide for Amazon domination. A walk through selling plans, fees, fulfillment options, product selection, and setup.
Russ Merz, Ph.D.'s insight:
Thinking about selling on Amazon? Then you need this=> The Ultimate Guide.
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The Content Qualities That Most Influence B2B Purchasing Behavior

The Content Qualities That Most Influence B2B Purchasing Behavior | Integrated Brand Communications | Scoop.it
Prospective buyers of B2B products find content to be most useful when it speaks to their needs and pain points, provides specifications, and educates them. See more from this marketing research.
Russ Merz, Ph.D.'s insight:
Do you know what types of marketing content most influence B2B purchasing? See these survey results.
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The Art of Storytelling Meets the Science of Data Analysis - eMarketer

The Art of Storytelling Meets the Science of Data Analysis - eMarketer | Integrated Brand Communications | Scoop.it
Data adds to the power of creative
Russ Merz, Ph.D.'s insight:
Are you using analysis of customer data to create compelling content marketing programs? Maybe you should.
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Why Google and Facebook ads dominate. 7 lessons learned

Why Google and Facebook ads dominate. 7 lessons learned | Integrated Brand Communications | Scoop.it
Google and Facebook ads are expected to take 50% of all digital ad revenue worldwide this year; 60% in the United States. Digital is the #1 ad channel.
Russ Merz, Ph.D.'s insight:
Do you know why Google and Facebook dominate digital advertising market? Here are 7 lessons learned.
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The Lowdown on the Rise of Influencer Marketing [Infographic]

The Lowdown on the Rise of Influencer Marketing [Infographic] | Integrated Brand Communications | Scoop.it
Influencer marketing is growing, and 84% of marketers say it's effective. Check out these key facts and stats about both this marketing tactic and popular influencer social network Instagram.
Russ Merz, Ph.D.'s insight:
Are you using an influencer marketing program? Maybe you should. Recent research among digital marketers finds that influencer marketing is growing (+220% platforms), considered effective, and a yields more customers?
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Jeff Domansky's curator insight, August 1, 2:43 AM

Everyone's talking about influencer marketing.

Jeff Domansky's curator insight, August 1, 8:59 AM

Everyone's talking about influencer marketing.

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For Some Marketers, Digital Transformation Is Still in the Early Stages - eMarketer

For Some Marketers, Digital Transformation Is Still in the Early Stages - eMarketer | Integrated Brand Communications | Scoop.it
Many have yet to clearly define their digital marketing strategy
Russ Merz, Ph.D.'s insight:
Are you a late bloomer? For some marketers, digital transformation Is still in the early stages.
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7 Strategies to Increase Engagement on Instagram | MarTech

7 Strategies to Increase Engagement on Instagram | MarTech | Integrated Brand Communications | Scoop.it
7 Strategies to Increase Engagement on Instagram by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Do you want to increase customer engagement on Instagram? See these 7 strategies for ideas.
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Some Brands Get Extra Clever On Social (And Some Consumers Aren't Feeling the Vibe) - eMarketer

Some Brands Get Extra Clever On Social (And Some Consumers Aren't Feeling the Vibe) - eMarketer | Integrated Brand Communications | Scoop.it
What resonates with some users annoys others
Russ Merz, Ph.D.'s insight:
Brands! Be cool on social media not annoying; with some tactics consumers aren't feeling the vibe. Are you using any?
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The Paid Marketing Metrics You Must Measure

The Paid Marketing Metrics You Must Measure | Integrated Brand Communications | Scoop.it
Here are three different categories of paid marketing metrics. Each contributes to the funnel in a different way and tells a different story.
Russ Merz, Ph.D.'s insight:
ATTENTION Digital Marketers! Here Are 3 Types of Paid Marketing Metrics You Must Measure.
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25 promotion tactics to ensure people actually see your content

25 promotion tactics to ensure people actually see your content | Integrated Brand Communications | Scoop.it
So you have high-quality content. That doesn't mean much if it doesn't reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content.
Russ Merz, Ph.D.'s insight:
ATTENTION Digital Marketers! Here are 25 promotion tactics to ensure people actually see your content you can use now.
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Do video ads really have to be short? [INFOGRAPGHIC] | Netimperative - latest digital marketing news

Do video ads really have to be short? [INFOGRAPGHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths. TwentyThree, a Copenhagen and San Francisco-based video marketing platform, has put together a data report entitled ‘State of Online Video in 2017’.   Extrapolated from TwentyThree’s own customer data, it ... [Read more...]
Russ Merz, Ph.D.'s insight:
Do video ads really have to be short? New research suggests otherwise.
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Old-School Crosstabs: Obsolete Since 1990, but Still a Great Way to Waste Time and Reduce Quality

Old-School Crosstabs: Obsolete Since 1990, but Still a Great Way to Waste Time and Reduce Quality | Integrated Brand Communications | Scoop.it
Crosstabs may historically be apart of DIY analysis tools, however researchers can use statistical tests to automatically screen tables.
Russ Merz, Ph.D.'s insight:
Are you using crosstabs in your marketing research analysis? Everything you need to know about crosstabs: obsolete, but great way to waste time & reduce MR quality.
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Adobe Digital Insights: The State of the Digital Union 2017 | MarTech

Adobe Digital Insights: The State of the Digital Union 2017 | MarTech | Integrated Brand Communications | Scoop.it
Adobe Digital Insights: The State of the Digital Union 2017 by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Need Some Quick Insights about The State of the Digital Union 2017? See this article.
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