Integrated Brand Communications
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Brand Chorus Launches the StoryScore Index: a New Measure of Social Media Effectiveness

Brand Chorus Launches the StoryScore Index: a New Measure of Social Media Effectiveness | Integrated Brand Communications | Scoop.it

Most brands today define the effectiveness of their social media programs using measures of popularity – likes, comments, shares, retweets, etc.   While popularity is an important measure, it’s not an indication of how well social media drives brand equity.  That’s why Brand Chorus, the social business intelligence practice of brand consultancy, TippingGardner, has launched StoryScoreTM(http://www.storyscore.com) a new tool to measure how well a brand’s social media narrative aligns with their broader brand strategy.

“Brand strategy is not a popularity contest,” says Martyn Tipping, CEO, Brand Chorus. “Piano-playing cats and questions like ‘what’s your favorite movie?’ boost engagement scores, but do nothing to build brand equity. By focusing on short-term, one-off hits, brands are missing the opportunity to drive their brand story and create a compelling narrative on social media.”

 
Russ Merz, Ph.D.'s insight:

Details have been unveiled about a new brand metric called the StoryScore Index. it presumably quantifies the relationship between #socialmedia content and brand equity development. Worth a look.

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic] | Integrated Brand Communications | Scoop.it
Which Facebook posts get more engagement—likes, comments, and shares? Short posts and videos garner greater interaction, as do posts published at off-peak times. See more in this infographic.
Russ Merz, Ph.D.'s insight:
Do you know what factors lead to more likes, comments and shares on Facebook? See this article with recent research findings.
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Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints

Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints | Integrated Brand Communications | Scoop.it
A Budweiser case study, told from three different viewpoints: brand, creative, and media. See how Budweiser’s World Series campaign was a home run.
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Looking for a powerful IMC case study? See Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints.
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How Digital Marketers Are Using Visual Content [Infographic]

How Digital Marketers Are Using Visual Content [Infographic] | Integrated Brand Communications | Scoop.it
The use of visual content in marketing is growing. Half of all content created by digital marketers contains a visual element. Find out more visual marketing statistics in this handy infographic.
Russ Merz, Ph.D.'s insight:
How Do You Compare to Other Digital Marketers Using Visual Content? See This Article for Some Research Based Norms.
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10 best tools for Sentiment Analysis from free to fee

10 best tools for Sentiment Analysis from free to fee | Integrated Brand Communications | Scoop.it
Sentiment Analysis extracts relevant actionable information and “overall” attitude of customers toward specific product, service or topics.
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Want to enhance your text analytics capabilities? See this article for the 10 best tools for Sentiment Analysis from free to fee.
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5 Questions Marketers Should Ask in 2017

5 Questions Marketers Should Ask in 2017 | Integrated Brand Communications | Scoop.it
A dozen marketing and agency execs share what's top of mind as they finalize their marketing plans for 2017.
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Are these Top-of-Mind for your brand? 5 Questions marketers should ask in 2017 from ThinkwithGoogle.
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How to Create Content for Your ABM Strategy [Infographic]

How to Create Content for Your ABM Strategy [Infographic] | Integrated Brand Communications | Scoop.it
Marketing Strategy - Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here.
Russ Merz, Ph.D.'s insight:
Need Guidelines for Creating ABM Strategy Content? See This Summary of a 3 Step Process.
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Trump-supporting news site Breitbart blocked by ad exchange | Netimperative - latest digital marketing news

Trump-supporting news site Breitbart blocked by ad exchange | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Major online ad exchange AppNexus has blacklisted news site Breitbart for “breaking their service rules regarding hate speech”. The move means that Breitbart can still sell ads, just not on AppNexus’ online marketplace, the second largest to Google’s. In a statement, AppNexus said it would no longer allow Breitbart to sell ad space via its ... [Read more...]
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AppNexus steps up against hate speech in the media.
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16 Types of Infographic Layouts to Inspire You! | MarTech

16 Types of Infographic Layouts to Inspire You! | MarTech | Integrated Brand Communications | Scoop.it
16 Types of Infographic Layouts to Inspire You! by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Want to create an infographic for your brand but don't know where to start? Here's a handy style reference with 16 different layout designs you can use.
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Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers - eMarketer

Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers - eMarketer | Integrated Brand Communications | Scoop.it
Most B2B CMOs in the US are struggling to show the impact of social
Russ Merz, Ph.D.'s insight:
Which social media give B2B CMO's the best advertising value? These survey results may surprise you.
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50 Common Mistakes New Content Marketers Make

50 Common Mistakes New Content Marketers Make | Integrated Brand Communications | Scoop.it
Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?
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Are you doing any of these? 50 Common mistakes new content marketers make.
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10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool

10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool | Integrated Brand Communications | Scoop.it
Social Media - People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the mos
Russ Merz, Ph.D.'s insight:
Wonder how to use Facebook for event promotion? Here are ten ways to do it.
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Social Ads Drive Awareness, Revenues for SMBs - eMarketer

Social Ads Drive Awareness, Revenues for SMBs - eMarketer | Integrated Brand Communications | Scoop.it
SMBs were about three times as likely to rely on social ads as any other format
Russ Merz, Ph.D.'s insight:
Is your SMB relying on social media ads to drive awareness and revenues? New research finds SMBs were about three times as likely to rely on social ads as any other format.
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How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]

How to Improve Blog Writing Through the Art of 'Stealing' [Infographic] | Integrated Brand Communications | Scoop.it
Writing - Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.
Russ Merz, Ph.D.'s insight:
Looking for some ways to improve your marketing content performance? See this article for some ideas.
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Lynn Holmgren's curator insight, November 2, 2016 10:49 AM
Good blogging comes down to telling a story. Creating narrative is easy when you're a seasoned writer of fiction!
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Fixing Native Advertising [Infographic]

Fixing Native Advertising [Infographic] | Integrated Brand Communications | Scoop.it
Native ads have a reputation for being deceptive and untrustworthy, but they are important for advertisers and publishers. See how to fix native advertising's bad rap; check out this infographic.
Russ Merz, Ph.D.'s insight:
Want to make your Native Advertising more trustworthy? Here are some ways to do it.
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Five Trends Start-ups Should Embrace for Effective Social Media Marketing [Infographic] | CustomerThink

Five Trends Start-ups Should Embrace for Effective Social Media Marketing [Infographic] | CustomerThink | Integrated Brand Communications | Scoop.it
Russ Merz, Ph.D.'s insight:
What social media marketing trends should start-ups consider in 2017? Here are 8 suggestions.
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How to Create Infographics Using PowerPoint or Keynote [Infographic]

How to Create Infographics Using PowerPoint or Keynote [Infographic] | Integrated Brand Communications | Scoop.it
Want to understand how to create inexpensive infographics? Here's a 7-step process for creating and promoting infographics with tools you already have: PowerPoint and Keynote.
Russ Merz, Ph.D.'s insight:
Do you need to produce Infographics for your brand? See this=>How to Create Infographics Using PowerPoint or Keynote
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10 Rules for Effective Facebook Marketing [Infographic]

10 Rules for Effective Facebook Marketing [Infographic] | Integrated Brand Communications | Scoop.it
Social Media - Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off?
Russ Merz, Ph.D.'s insight:
Need to improve your Facebook Marketing? Here are 10 ways to do it.
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Taking Video Ad Targeting Beyond Demographics - eMarketer

Taking Video Ad Targeting Beyond Demographics - eMarketer | Integrated Brand Communications | Scoop.it
Executives Say Demographic Targeting Not as Effective as Other Methods
Russ Merz, Ph.D.'s insight:
How Effective is Your Ad Media Planning? See Why Some are Taking Video Ad Targeting Beyond Demographics.
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How Consumers Feel About Marketing Emails

How Consumers Feel About Marketing Emails | Integrated Brand Communications | Scoop.it
Email Marketing - Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent.
Russ Merz, Ph.D.'s insight:
How Do Your Consumers Feel About Marketing Emails You Send? Ask Them--Most Are Not Happy.
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The Future of PR: Tech-Driven Media Intelligence [Infographic]

The Future of PR: Tech-Driven Media Intelligence [Infographic] | Integrated Brand Communications | Scoop.it
Public Relations - If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready acces
Russ Merz, Ph.D.'s insight:
Guidelines for using tech-driven media intelligence for PR purposes.
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How to Play the Game of Content Land and Win [Infographic]

How to Play the Game of Content Land and Win [Infographic] | Integrated Brand Communications | Scoop.it
Content - Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.
Russ Merz, Ph.D.'s insight:
Do you know how to build a visual vocabulary that helps your brand content resonate with customers? See this article for guidelines.
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Instagram's Ad Business Is on a Rapid Trajectory - eMarketer

Instagram's Ad Business Is on a Rapid Trajectory - eMarketer | Integrated Brand Communications | Scoop.it
Facebook’s decision to integrate Instagram into its ad system has helped boost revenues
Russ Merz, Ph.D.'s insight:
Is Instagram part of your brand's advertising and promotion mix? Maybe it should be; here's why.
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Report: 99% of Companies Now Use Data to Produce Marketing Content | KoMarketing

Report: 99% of Companies Now Use Data to Produce Marketing Content | KoMarketing | Integrated Brand Communications | Scoop.it
The “2016 State of Digital Content” report from Altimeter revealed that 99 percent of companies use some form of data to produce content.
Russ Merz, Ph.D.'s insight:
How are you using your data? New report from Altimeter, a Prophet Company finds 99% of companies now use data to produce marketing content.
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8 facts about Google Rank Brain [INFOGRAPHIC] | Netimperative - latest digital marketing news

8 facts about Google Rank Brain [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Google is now using a machine learning technology called RankBrain to help deliver its search results. This infographic looks at 8 facts behind the new AI-powered search tool. Embedded from Digital Marketing Philippines Source: http://digitalmarketingphilippines.com/
Russ Merz, Ph.D.'s insight:
Do you know how Google RankBrain powers search? See this article for 8 key facts about how it works.
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Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers | CustomerThink

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers | CustomerThink | Integrated Brand Communications | Scoop.it
Russ Merz, Ph.D.'s insight:
Do you know what it takes to make marketing content engaging for engineers and industrial buyers? Here are some tips for your B2B digital marketing campaigns.
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