Whether your brand is paying attention or not, the people who love your company are online creating content for you by sharing photos on Instagram or Twitter, using relevant hashtags on social media, leaving comments on your blog, writing their own articles and posts about your brand or creating videos about your product or services.
It’s called user-generated content. And it’s a content marketing strategy you should get on board with, if you’re not already.
Companies can work smarter, not harder, when they take advantage of user-generated content and let their fans do the heavy lifting for them. Here’s why.