The most effective content marketing teams are assembled from a strategic mix of talent with a strong “chief storyteller” at the helm. Content strategist Barry Feldman shares his tips and techniques along with those of other industry leaders for building a content dream team.
The marketing prophets have spoken. Us disciples have work to do. We need to put our heads together and work as a team. But wait a sec. You can’t work as a team until you have team.
You with me? If your company is a part of the massive majority focusing its efforts and resources on marketing the modern way—content marketing, that is—a serious challenge before you is creating a content marketing team who can take to the highly competitive game and come out a winner.
Tough stuff to be sure. Let’s attempt to uncover the qualities of the most effective content marketing teams, smart ideas for assembling yours, and trends that may help inform your decisions.