Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name.
It is an art and a science that rewards creative content creators. It’s images,text, videos and podcasts.
The craft of content marketing is also many moving parts. It includes the disciplines of search engine marketing, email marketing and social media. You need to understand that making it work is about earned and paid marketing tactics that need to run in parallel if you want to be visible online.