Integrated Brand Communications
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Four Ways to Give Your Website That Local Flavor All Over the World

Four Ways to Give Your Website That Local Flavor All Over the World | Integrated Brand Communications | Scoop.it

Web Sites - 

 

The economic potential of online communication is $45 trillion, according to research by Common Sense Advisory. Clearly, the Internet is rich with opportunities to sell your products globally.

According to that same study, however, if you have only an English version of your website, you're limiting yourself to one-third of that revenue.

 

Your website is your storefront to the world. If you want to reach targeted locales around the globe, you'll want to consider localizing your website to meet your audiences' unique needs—and there's more to doing so than translating your copy.

 

Russ Merz, Ph.D.'s insight:

An excellent discussion of the importance of #website localizations for #global #brands. The general guidelines provided by the author are also good, and try to incorporate some research investigating cultural differences such as Hofstede's typology.

 

This is a topic I have researched, see my Slideshare presentation of the topic here:

http://www.slideshare.net/russmerz/the-relationlanguage-and-development-level-website-satisfaction

 

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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How To Dominate Content Marketing With Machine Learning Tools

How To Dominate Content Marketing With Machine Learning Tools | Integrated Brand Communications | Scoop.it
The internet is loaded with too much content. Whether you’re blogging, publishing a video, or sharing an image, you are contributing to the 2.5 quintillion bytes of data that is made everyday! The…
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Do you know how machine learning can fine tune your content marketing efforts? Here are three tools that may be helpful.
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Execs Create Thought Leadership Content to Stand Out - eMarketer

Execs Create Thought Leadership Content to Stand Out - eMarketer | Integrated Brand Communications | Scoop.it
Personalization, automation may be key content creation
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Is thought leadership part of your content marketing strategy? Here are some reasons why you may want to consider including it.
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Who Is Responsible for Marketing Technology Purchase Decisions?

Who Is Responsible for Marketing Technology Purchase Decisions? | Integrated Brand Communications | Scoop.it
Sales - The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
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Who is making marketing technology purchase decisions in your company? Compare to US and Global companies in this survey.
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How to Optimize Your Email Production Workflow [Infographic]

How to Optimize Your Email Production Workflow [Infographic] | Integrated Brand Communications | Scoop.it
Email Marketing - What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow.
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Want to optimize your e-mail production workflow? Here's a production process overview that might be helpful.
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Top tips for making viral videos [INFOGRAPIC] | Netimperative - latest digital marketing news

Top tips for making viral videos [INFOGRAPIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market… Some campaigns have generated a huge amount of buzz by spreading quickly across th
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Need some guidelines for producing viral videos that help your brand stand out from the crowd? See this article for a useful planning framework and examples.
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The Difference Between Native Advertising and Content Marketing

The Difference Between Native Advertising and Content Marketing | Integrated Brand Communications | Scoop.it
Most of you are exposed to hundreds, maybe thousands, of ads in the span of just one day. In a world that is always switched-on and plugged-in, messages like “buy now” and “subscribe here” ar…
Russ Merz, Ph.D.'s insight:
Do you know the difference between Native Advertising and Content Marketing? This article might help sort it out for you.
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Retailers “must learn to talk consumers’ language” | Netimperative - latest digital marketing news

Retailers “must learn to talk consumers’ language” | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Engaged customers are better customers, buying more and giving you better traction. This new DMA infographic explores what makes brands engaging and what consumers see in their favourite brands. The new Customer Engagement infographic highlights the four different types of loyalty consumers feel towards brands. 40% are ‘actively loyal’ to brands for both routine an
Russ Merz, Ph.D.'s insight:
How well is your brand building customer engagement? Recent research suggests it is not enough to be personal, brands also need to communicate relevance.
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Publishers Worry Most About Viewability, Attribution - eMarketer

Publishers Worry Most About Viewability, Attribution - eMarketer | Integrated Brand Communications | Scoop.it
Perhaps ad blocking should be top of mind, too?
Russ Merz, Ph.D.'s insight:
What are your biggest concerns with digital advertising? See this article about what keeps ad execs in publishing awake a night.
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3 Billion Shares

3 Billion Shares | Integrated Brand Communications | Scoop.it
What we learned from analyzing the 1 million most-shared articles from December 2015 to June 2016.
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Need some stats about social sharing? See these recent research results reported by Fractl.
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What Motivates Member Engagement for Nonprofits? [Infographic]

What Motivates Member Engagement for Nonprofits? [Infographic] | Integrated Brand Communications | Scoop.it
See what members care most about from their nonprofit.
Russ Merz, Ph.D.'s insight:
Are you trying to build engagement for your non-profit or non-profit client? Then see these results of recent research on the topic.
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The Evolution of Digital Marketing Strategy In The Enterprise — Medium

The Evolution of Digital Marketing Strategy In The Enterprise — Medium | Integrated Brand Communications | Scoop.it
Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity…
Russ Merz, Ph.D.'s insight:
Looking for a concise historical timeline of digital marketing evolution? See this article.
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Content Marketing Platform: The Crucial Software Marketers Need Now

Content Marketing Platform: The Crucial Software Marketers Need Now | Integrated Brand Communications | Scoop.it
A Content Marketing Platform helps marketers drive awareness, leads, & revenue, enabling a data-driven, scalable, and multi-channel approach.
Russ Merz, Ph.D.'s insight:
Want to know how emerging content marketing platforms fit into the marketing technology ecosystem? See this article for an explanation.
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A New Visualization of Today's Marketing Technology Solutions

A New Visualization of Today's Marketing Technology Solutions | Integrated Brand Communications | Scoop.it

Finally: A Tool That Makes Sense of Marketing Tech First and foremost, Growthverse is a taxonomy of marketing technology resources. It's a tool for marketers, built by marketers, with the help of a community of marketers. And both Kaykas-Wolff and Fuller intend to keep it updated so it continues to be a helpful resource.

Russ Merz, Ph.D.'s insight:
Looking for a tool you can use to search for marketing technology solutions? See the interactive visualization software from GrowthVerse.
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7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

7 Key Signals You Can’t Ignore With Your Content Marketing Metrics | Integrated Brand Communications | Scoop.it
Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reaso…
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What are the key signals to monitor in your content marketing metrics? Here's a useful tutorial that describes 7 metrics you may want to watch.
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Five Reasons to Hold Off on Virtual Reality Marketing

Five Reasons to Hold Off on Virtual Reality Marketing | Integrated Brand Communications | Scoop.it
Marketing Strategy - Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business?
Russ Merz, Ph.D.'s insight:
Ready to jump into virtual reality marketing? Here are 5 reasons to be cautious.
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Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce

Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce | Integrated Brand Communications | Scoop.it
Content - Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here'
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Need to expand your content curation tool box? Here are some useful additions.
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Social Media Engagement and Publishing Benchmarks for Brands

Social Media Engagement and Publishing Benchmarks for Brands | Integrated Brand Communications | Scoop.it
Social Media - Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recen
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Interactions with brands on social media dropped for all platforms except Twitter from January through June 2016. Is this the beginning of a trend?
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Six Essentials for Good Storytelling—and Great Content Marketing

Six Essentials for Good Storytelling—and Great Content Marketing | Integrated Brand Communications | Scoop.it
Content - Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories liv
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Looking for clear guidelines you can immediately use to produce an engaging brand story? See this article that also includes some good case examples.
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3 Things Every Aspiring Content Marketer Needs to Know in 2016

3 Things Every Aspiring Content Marketer Needs to Know in 2016 | Integrated Brand Communications | Scoop.it
By Tyler Burchett, Media Relations Associate at Fractl Content marketing is already having its moment. Some companies have recognized this and begun investing accordingly, while others are just now taking action. According to a recent report by the Content Marketing Institute, the percentage of total marketing budgets allocated to content marketing has increased from 13% in […]
Russ Merz, Ph.D.'s insight:
Looking for a content marketing position? Here are the skills you'll need and the best locations for finding the jobs.
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Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer

Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer | Integrated Brand Communications | Scoop.it
Most influencers are compensated by direct payment and product
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Do you know the best social media platforms and tactics to use for influencer marketing programs? See these research results for answers.
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Use Video to Maximize Content Marketing Efforts [Infographic]

Use Video to Maximize Content Marketing Efforts [Infographic] | Integrated Brand Communications | Scoop.it
Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics. Howe…
Russ Merz, Ph.D.'s insight:
Looking for some video content marketing guidelines? See this article for a brief tutorial.
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Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?

Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business? | Integrated Brand Communications | Scoop.it
Metrics & ROI - MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
Russ Merz, Ph.D.'s insight:
Struggling to understand the differences between marketing mix modeling and attribution analysis? See this side by side comparison before deciding which one to use.
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Why Facebook Is Blocking Ad Blockers - eMarketer

Why Facebook Is Blocking Ad Blockers - eMarketer | Integrated Brand Communications | Scoop.it
96.0% of Facebook’s revenues come from ads
Russ Merz, Ph.D.'s insight:
Did you know that Facebook is "blocking" ad blockers? See this article for a discussion of the pros and cons of this move.
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Why Personalization Is Key for Content Marketing - eMarketer

Why Personalization Is Key for Content Marketing - eMarketer | Integrated Brand Communications | Scoop.it
Behavioral data and consumer insights help drive a more customized approach
Russ Merz, Ph.D.'s insight:
What methods do you use for the creation of personalized content marketing? See what data driven solutions marketers are using in this article.
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Content Marketing Tools - The Ultimate List for Beginners and Experts

Content Marketing Tools - The Ultimate List for Beginners and Experts | Integrated Brand Communications | Scoop.it

Reader demand for businesses to provide excellent content is on the rise, with 51% of B2B marketers indicating they will increase their content marketing spending in the next 12 months [source]. Because of this, the content marketing tools universe has expanded. Curata has put together a map of content marketing tools to help guide you through the many content marketing technologies and tools available to find the one that best fits your needs.

Russ Merz, Ph.D.'s insight:
Do you know what content marketing tools are available? See this list of categories and vendors.
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