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The Evolution of Retail: What Brands Need to Know [Infographic]

The Evolution of Retail: What Brands Need to Know [Infographic] | Integrated Brand Communications | Scoop.it

The retail environment is changing faster than many brands realise. The evolution of retail is developing and brands need to embrace these new trends.

 

Back at the turn-of-the-century (I just love saying that) I was in retail management. Dance music retail to be specific. The stores that I ran pioneered cutting edge dance music and thanks to DJ culture, good old analogue 12” vinyl was actually experiencing sales and usage growth. Oh, how quickly things can change. It was around that same time that iTunes launched and changed the way that we purchase, manage and play our music forever. That was one of the first signs of the evolution of retail.

Fast forward 14 years and that sector of retail has changed so radically that now DJ’s can purchase music live on their smartphone in the middle of a playing a gig. According to data from Baynote the retail industry is forecast to experience more change over the course of the next five years than it has during the past one hundred years. News Corp CTO Tom Quinnrecently told CeBIT attendees that consumers are now innovating faster than businesses. Dynamic brands are capitalising on some emerging retail trends, however businesses that ignore the evolution of retail could be left behind.

In this article you will learn:

How innovative use of digital media can help win businessFive trends that are transforming the retail industryQuick fix digital media solutions to cover the basicsImportant things to know about retail in 2014 with a helpful Infographic
Russ Merz, Ph.D.'s insight:

Informative article with supporting infographic that identifies 5 key trends that have the potential to transform #retailing. Several implications for #brands are identified. 

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Orlando Delgado's curator insight, June 17, 2014 9:15 AM

Retail as a sector needs to adapt to new market forces...

Sue Walsh's curator insight, June 23, 2014 5:32 AM

Another beauty. Make sure you read your way to the info graphic ...

corneja's curator insight, July 6, 2014 2:08 PM

42 % of consumers expect a reply from the brand within an hour! This data has surprised me.  The infographic shows a lot of useful information about retail.

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15 B2B case studies show how content marketing drives ROI |

15 B2B case studies show how content marketing drives ROI | | Integrated Brand Communications | Scoop.it

Could content marketing drive your B2B business? Here are 15 B2B case studies that show how content marketing drive ROI

Russ Merz, Ph.D.'s insight:

More case studies that make the linkage between #contentmarketing and B2B #ROI. Definitely a keeper.

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Digital, Social & Mobile in 2015

2014 was a landmark year for growth across all things digital, and We Are Social’s newDigital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.

 

Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report is the most comprehensive, free compendium of up-to-date digital statistics and data you’ll find.

 

So what do its 376 pages reveal?

 

As we’ve seen in our on-going series of Digital Statshot reports, mobile increasingly dominates the digital world, and we’re confident that ‘ubiquitous connectivity’ will gather even more pace during 2015, as cheaper handsets and more affordable data connections reach further around the world.

What’s more, with mobile-oriented services like WhatsApp, WeChat and Facebook Messenger achieving the top social media ranking spots in some of the world’s biggest economies, it’s clear that much of our digital behaviour is now converging around mobile devices.

Based on the trends within this data, we expect that mobile will help to push internet penetration beyond 50% of the world’s population during mid to late 2016.

Before that, though, we  expect to see social media penetration reach one-third of the world’s population – likely by the end of 2015 – with new users in  developing nations accounting for almost all of this growth.

In Context: 12 Months of Amazing Growth

The digital world passed some impressive milestones in 2014:

Worldwide social media users exceeded 2 billion back in August;Worldwide penetration of mobile phones passed 50% in September;The number of global internet users passed 3 billion in early November;The number of active mobile connections surpassed the total world population just last month;

Excitingly, the numbers in our new 2015 report suggest that this growth shows no signs of slowing anytime soon:

Russ Merz, Ph.D.'s insight:

Looking for the latest set of #stats on #mobile, #social and #digital activities, this report has them. Definitely a keeper and one that you will refer to throughout the coming year.

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10 Essential Pillars Of Employee Engagement (Infographic)

10 Essential Pillars Of Employee Engagement (Infographic) | Integrated Brand Communications | Scoop.it

For an employee to be engaged, there needs to be a few core things that are taken care of.

Employees need to feel like they’re respected, that they’re part of the team, and that their ideas matter. Once that’s taken care of, they’ll be more likely to go above and beyond for their company and provide amazing service, come up with innovative ideas, and help the company grow.

There are 10 essential things that companies need to keep in mind when trying to engage employees. Here they are:

 

Russ Merz, Ph.D.'s insight:

A nice summary of the key workplace factors that relate to employee engagement. It is important to keep in mind that not all are equally important to all employees. So measuring and weighting their relative importance for particular groups is necessary. 

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Revezdailleurs's curator insight, January 21, 9:31 AM

Une très jolie infographie et de belles idées

Daniel Tremblay's curator insight, January 25, 4:36 PM

J'aime bien les résumés produit par Infographic...  Simples et visuels...

yveline jacob's curator insight, January 27, 4:19 AM

en france c'est sans aucun doute similaire

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An Insider’s Guide to Digital Marketing Analytics

An Insider’s Guide to Digital Marketing Analytics | Integrated Brand Communications | Scoop.it

Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way:

If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops.

If you take a look at the image above, courtesy of Avinash Kaushik on Occam’s Razor, you’ll see a similar emphasis on “Big brains” and there just aren’t enough of them going around.

The state of digital marketing analytics today

Well, in 2015 we still find too few analysts trained in digital marketing analytics, especially when it comes to more advanced analytics. What passes for digital marketing analytics is also pretty dismal, amounting to little more than rudimentary vanity metrics.

If you look at interest in digital marketing analytics over time, you find the term first appeared in search in 2011, but searches exploded in 2013. Google forecasts continued steep growth in searches for digital marketing analytics based on the graph below from Google Trends.

 

Russ Merz, Ph.D.'s insight:

Looking for a way to organize your thinking about ‪#‎digitalmarketing‬‪#‎analytics‬? This guide by Angela Hausman may be useful.

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Just Published: 2015 State of Marketing Report

Just Published: 2015 State of Marketing Report | Integrated Brand Communications | Scoop.it

It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers globally to understand top priorities for the year across all digital channels. Inside this second annual report, 2015 State of Marketing, you get an unparalleled look at marketers’ most pressing business challenges, top digital marketing success metrics, biggest shifts from 2014 to 2015, and an in-depth look at their approach to email, social, and mobile marketing.

According to 2015 State of Marketing, 38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels. Eighty-four percent of marketers plan to increase or maintain their overall marketing spend in 2015.

Here’s a quick highlight of the stats you’ll find inside.

The top five areas for increased marketing spending are:

      Social media advertising (70% of marketers)      Social media marketing (70% of marketers)      Social media engagement (67% of marketers)      Location-based mobile tracking (67% of marketers)      Mobile applications (66% of marketers)

 The three technologies most critical to creating a cohesive customer journey:

      Mobile applications (57%)      Marketing analytics (54%)      CRM tools (54%)

The top three business challenges:

      New business development      Quality of leads      Remaining up to date with current marketing technology and trends

This report includes executive summaries for B2B and B2C marketers, as well as summaries for Australia, Brazil, Canada, France, Germany, Japan, the Nordics, United Kingdom, and the US.

Download now and see how your own 2015 marketing plans match up.

Russ Merz, Ph.D.'s insight:

A must read report that provides in depth, the priorities of 5000 marketers worldwide for 2015. #Socialmediamarketing dominates with the first three positions of the top 5 areas for increased spending.

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5 Brand Strategies to Uniquely Position Your Ecommerce Business Above the Competition – Shopify

5 Brand Strategies to Uniquely Position Your Ecommerce Business Above the Competition – Shopify | Integrated Brand Communications | Scoop.it

You need something to help a runny nose, so you ask someone to pass you the Kleenex.  Why? Because of an extremely effective brand strategy.

And yes, that’s actually the brand name and not the name of the product they sell.

With brand loyalty on the decline for the third straight year, building a strong customer base is more important than ever before.

The Internet has turned people into savvy online shoppers, and the power has shifted from business to consumer.  Often, shoppers bypass the idea of brand loyalty if the product is available at a lower price somewhere else.

So how can you combat that?

In this post, we’ll take a look at ways to build a powerful brand strategy for your ecommerce store. We’ll go over actionable ideas you can implement straight away, and take a look at some phenomenal examples.

Let's get into it.

 

 

 

Russ Merz, Ph.D.'s insight:

Definitely a "must read" for brand managers looking for positioning guidelines. The author presents 5 components of a successful online brand positioning strategy.

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Are You Paying for Bots? - eMarketer

Are You Paying for Bots? - eMarketer | Integrated Brand Communications | Scoop.it
In 2015, global advertisers will lose $6.3 billion to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more. Many ad types can fall victim to bots, but video and retargeted placements are the most susceptible.
Russ Merz, Ph.D.'s insight:

Do you know where your #digital #advertising dollars are going? This report by eMarketer reveals that large amounts are being consumed by #bots. This raises many questions about the prevalence of ad fraud and issues about the actual viewability of online ads.

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The Art and Science of Content Engagement

The Art and Science of Content Engagement | Integrated Brand Communications | Scoop.it

Achieving successful content engagement relies on higher-order understanding and advanced techniques.

 

The amount of information delivered to consumers today far exceeds the amount we can take in. In 2015, the amount of media delivered will exceed 74 gigabytes daily, which is equal to approximately nine DVDs worth of data sent to the average consumer on a typical day. 

To date, we’ve responded to this by increasing the number of hours we spend with media, and by attempting to “multi-task.” Americans are expected to consume media for an average of 15.5 hours per person per day in 2015, not counting workplace time. Depending on what combination of devices we’re using, we spend more than half of this time with multiple screens.

In “How Much Media? 2013 Report on American Consumers,” the author writes:

As we increase the number of simultaneous media streams going into the home, and increase our multi-tasking behaviors, a lot of content assumes the role of background or secondary content streams. Moreover, this increasing level of multi-tasking is creating competition between media streams to be the dominant stream at any one time.

 
Russ Merz, Ph.D.'s insight:

Some great guidelines for how to improve a brand's content engagement.

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Twitter, Facebook, Google+, Pinterest: Sensible Social Media Marketing Checklist for Business [INFOGRAPHIC]

Twitter, Facebook, Google+, Pinterest: Sensible Social Media Marketing Checklist for Business [INFOGRAPHIC] | Integrated Brand Communications | Scoop.it

Are you wondering how to target the right audience on social media, every time? And how to create interesting content for them and to engage with them? Then wonder no more!

The infographic below, designed by TheWholeBrainGroup, is loaded with easy-to-follow suggestions and tips that will help you create a consistent social media presence on multiple channels (including Facebook, Twitter, Pinterest, LinkeIn, GooglePlus, YouTube, and SlideShare).

It is a great resource for businesses of all sizes who have heard great things about social media marketing but don't know where to start.

A key tip to remember is this: keep analyzing the impact of your work so you understand what strategies are and are not working!

Russ Merz, Ph.D.'s insight:

Looking for some sensible guidelines for planning brand #socialmediamarketing programs? Here is a concise checklist by TheWholeBrainGroup that can help.

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Starbucks Corporation's High-End Strategy Could Help It Win Back Coffee Snobs

Starbucks Corporation's High-End Strategy Could Help It Win Back Coffee Snobs | Integrated Brand Communications | Scoop.it

Starbucks (NASDAQ: SBUX  ) recently opened its first high-end Reserve Roastery and Tasting Room in Seattle, nine blocks away from its first store in Pike Place Market. The Reserve Roastery is a massive, 15,000 square foot "coffee lab" for small-batch roasting of its premium line Reserve coffee.

 

Starbucks intends to eventually start offering Reserve coffee -- which was previously sold at select locations for $13-$50 per eight-ounce bag -- to 1,500 global locations. It also plans to open more than 100 Tasting Rooms across the U.S. over the next five years, starting in Chicago, Los Angeles, New York, San Francisco, and Washington D.C.

 

But is it enough?

 

http://www.fool.com/investing/general/2014/12/28/starbucks-corporations-high-end-strategy-could-hel.aspx

 

Russ Merz, Ph.D.'s insight:

Can the Starbucks move into the "high-end" coffee market drive growth for the  brand that has seen annual sales growth slow to about 5%?  

 

This Motley Fool article seems to paint an optimistic picture.

 

However, in branding circles, it is well known that trying to move a low/mid market brand up-market requires a complete separation from its mid level baggage. Often this means a new brand name--like Honda (Acura), Toyota (Lexus) and Nissan (Infiniti).

 

Will Starbucks do that? What brand equity do they have with the Starbucks brand that will allow them to gain entry and success in the upscale coffee market? 

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Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC] - AllTwitter

Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC] - AllTwitter | Integrated Brand Communications | Scoop.it

Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC]

 

Right now there’s a heated debate taking place within the top marketing circles. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the still wet-behind-the-ears, modern upstart who has revolutionised branding in the last decade.

 

So, here’s the billion dollar question. Which is better: email marketing or social media?

 

Answer: both. And neither.

 

There is no right answer, because both technologies are still entirely valid in the modern marketing era. Every year advocates of platforms such as Facebook and Twitter like to tell the world that email is finally “dead”, but every year email stands tall. Indeed, it goes from strength-to-strength – I’d argue that email marketing has never been more important for brands of all shapes and sizes across almost every industry.

 

Does that mean social is a load of hot air? Far from it. While email still converts better overall, nothing beats social media for keeping fans and customers engaged, educated and informed on a real-time, day-to-day basis.

Bottom line: smart marketers (and smarter brands) don’t choose between email or social media. They use, and recognise the value and benefits of both.

Russ Merz, Ph.D.'s insight:

Put this into your reference file and pull it out when you need to decide whether to use #email or #socialmedia for your brand marketing efforts.

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Ricardo Penders's curator insight, January 3, 3:40 PM

Email Marketing Vs Social Media – Which is Better?

Hakukoneoptimointi-SEO's curator insight, January 5, 2:10 PM

Social Media, SEO, SEM, PPC or eMail Marketing, find oout which one is most efficient right now!

Sterlin Hirsch's curator insight, January 25, 5:56 PM

This article/info graphic talks about the pros and cons of both email marketing and social media. I believe social media is better because me, being a teenager, checks social media way more often than I do my email and I believe that the future generation will rely more on social media for information than email.

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This Infographic Shows How Worried Digital Advertisers Are About Viewability

This Infographic Shows How Worried Digital Advertisers Are About Viewability | Integrated Brand Communications | Scoop.it

at debate in digital advertising is brewing around the issue of viewability that will only heat up after the calendar flips to 2015.

According to The Wall Street Journal, the 4A's has told its members that it would "not endorse" guidelines that the Interactive Advertising Bureau issued on Dec. 16. The IAB suggested the industry consider campaigns delivered at a 70 percent threshold against the Media Ratings Council's eight-month-old display ads standard, which calls for 50 percent of pixels per ad be viewed for at least one second. For a video ad to be deemed viewed, per the MRC, half of the ad needs to be on the consumer's screen for at least two seconds.

So for display or video, if the measurable impressions/views don't achieve the MRC's standard at a 70 percent threshold, make-goods are in order, the IAB stated.  

What's more, new research from Integral Ad Science shows just how divided the buyer-seller community is when it comes to what constitutes "viewability." Just 22 percent of buyers said the MRC's standard was stringent enough, while 61 percent of sellers believed the MRC's mandate was reasonable.

The Integral Ad Science infographic below showcases its recent research, which involved surveys with 391 digital marketing players. The data points reveal players' largest concerns going into 2015, entailing topics such as viewability, ad fraud, attribution models, programmatic, etc.

Russ Merz, Ph.D.'s insight:

Clearly the debate in the the digital ad business is intensifying with advertisers demanding better "viewability" standards from IAB.

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The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]

The Best Content Types for Each Stage of the B2B Sales Cycle  [Infographic] | Integrated Brand Communications | Scoop.it
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.

The report was based on data from a survey of 100 plus people at B2B companies who are either responsible for buying decisions (67% of respondents) or influence buying decisions (33%).

Respondents came from a mix company sizes (34% enterprises; 36% mid-market; 29% small businesses) and had a range of titles (24% C-level executives; 23% managers; 22% directors; 10% vice presidents; 4% developers).
Russ Merz, Ph.D.'s insight:

Some great #contentmarketing guidelines for #B2B marketers. Handy reference to keep.

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Marketing Trends Road Map for 2015 [INFOGRAPHIC]

Marketing Trends Road Map for 2015 [INFOGRAPHIC] | Integrated Brand Communications | Scoop.it

Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year.

If you’re just getting started with content marketing or looking for a little help, Uberflip has outlined some of the major trends and things to watch for this year.

Russ Merz, Ph.D.'s insight:

Do you have a roadmap for planning #B2B #marketingcontent? This might help.

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How To Send Your Best Employees To Your Competitors

How To Send Your Best Employees To Your Competitors | Integrated Brand Communications | Scoop.it

The mantra right now in HR circles is Employee Engagement. It’s engagement this, engagement that all day long. Everybody struggles with the topic of engagement. We send out surveys to measure it. We don’t even know what we’re measuring.

We ask questions like “How likely are you to look for a new job this year?” We ask that question like we think that people know the answer to any reliable degree, in the absence of an actual invitation to apply for an actual job.

We delude ourselves that we can measure a person’s likelihood of leaving us in the abstract, when they don’t have a job offer on the table.

Russ Merz, Ph.D.'s insight:

Some great observations about why organizations need to listen to employees so they can overcome barriers to the creation of a better workplace. 

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Russ Merz, Ph.D.'s curator insight, January 20, 12:29 PM

Some great observations about why organizations need to listen to employees so they can overcome barriers to the creation of a better workplace. 

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Tips For Measuring The ROI Of Digital Marketing

Tips For Measuring The ROI Of Digital Marketing | Integrated Brand Communications | Scoop.it

In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these gurus continued raking in the money from gullible and desperate businesses.

This isn’t a new problem and it’s unique to digital marketing. As far back as the late 1800’s John Wannamaker is quoted as saying:

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

Traditional advertising faces a similar problem with companies allocating 60 percent of their media budget to television when only 18 percent of TV advertising campaigns generate a positive ROI, according to Nielsen.

Now, of course, digital marketing is much more sophisticated and it’s harder for false gurus to seduce business owners without proving the ROI resulting from their digital marketing programs. Below are results from studies showing the ROI of digital marketing:


Russ Merz, Ph.D.'s insight:

An insightful look at the complexity behind the development of a measurement system for measuring #digitalmarketing #ROI and how to deal with it.

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How to build a strategy for social influence in 8 steps |

How to build a strategy for social influence in 8 steps | | Integrated Brand Communications | Scoop.it

Social influence is a reason companies turn to social media. But, there has be a roadmap that define a plan, actions and measurements to achieve success.

 

78% of people say companies’ social media posts impact their purchase decisions71% are more likely to make a purchase based on social media referrals25% of social media users have purchased a product after sharing it or marking it as a Favorite on Facebook, Twitter or Pinterest (source: Digital Information World; an infographic from invesp is below)

These facts show social influence plays an important role in our purchase decisions.

Social influence is a reason companies turn to social media. But, to get desired results, there has to a strategy: A roadmap with guiding principles that defines a plan, actions and measurements to achieve success.

Is social influence a reason your business is in social media? Do you have a strategy?

Here’s how to build a business strategy for social influence in 8 steps.

Russ Merz, Ph.D.'s insight:

Rob Peterson lays out a concise planning guide for how to develop a social influence strategy for a brand. Definitely a must read and a keeper for future reference.

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How To Plan And Build A Successful Content Marketing Strategy

Did you know that every day on the internet:

There are 4.75 Billion pieces of content sharedThere are 1.8 Billion photos uploadedThere are 700 Million SnapchatsThere are 500 Million tweets

Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.

Russ Merz, Ph.D.'s insight:

Looking for some solid guidelines about developing your brand's #contentmarketing program? This detailed article byMichael Brenner should be very useful.   

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Kaitie Vonderschmitt's curator insight, January 21, 9:20 AM

Remember to add diversity to your content strategy, interactive content is a great way to mix things up.

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An Inside Look At Chandon's Strategy For Conquering The Millennial Bubbles Market

An Inside Look At Chandon's Strategy For Conquering The Millennial Bubbles Market | Integrated Brand Communications | Scoop.it
When champagne started popping up in rap videos, sparkling wine purveyor Chandon saw an opportunity to get in with millennials.
Russ Merz, Ph.D.'s insight:

Happy New Year!

While you are celebrating here is a timely brand development case study to go along with the mood.

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8 studies prove digital advertising works for brands |

8 studies prove digital advertising works for brands | | Integrated Brand Communications | Scoop.it
Trends indicate leading brand companies are moving spending to digital, but the question asked: Does digital advertising really work for brand advertisers?
Russ Merz, Ph.D.'s insight:

Rob Peterson has compiled a collection of research findings that convincingly shows how well #digital #advertising works for #brands. This is a must read article and a keeper for future reference.

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Patrick Cox's curator insight, January 6, 9:08 PM

What are your advertising plans for 2015?

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When Will the Social Struggles Stop? - eMarketer

When Will the Social Struggles Stop? - eMarketer | Integrated Brand Communications | Scoop.it
Nearly nine in 10 US marketers use social media. However, the challenges just won't quit. According to recent research, the main issues with social media involve a lack of in-house resources, inability to measure return on investment and problems forming an overall social strategy.
Russ Merz, Ph.D.'s insight:

The barriers and challenges to #socialmediamarketing success continue to keep plague marketers according to this recent survey. Clearly there are many opportunities for improvement.

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Awesome Things Brands Did on YouTube, Facebook & Twitter in 2014 [INFOGRAPHIC]

Awesome Things Brands Did on YouTube, Facebook & Twitter in 2014 [INFOGRAPHIC] | Integrated Brand Communications | Scoop.it

Facebook organic reach may have tanked, but that didn't stop brands from doing awesome things on social media. Here's an infographic timeline, created by Unmetric, that highlights the most shared advertising campaigns, tweets and videos.

Russ Merz, Ph.D.'s insight:

Interesting review of what is possible on #socialmedia by #brands.

 

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5 Electrifying content marketing methods via native advertising [Webinar] | Content Amplification InfiniGraph

5 Electrifying content marketing methods via native advertising [Webinar] | Content Amplification InfiniGraph | Integrated Brand Communications | Scoop.it

All brands must have content amplification, both mobile and native advertising, in their content marketing arsenal. Beyond the hype, native advertising is one method showing great success at scale and it’s here to stay. Regardless of how amazing your content is or who created it, if you don’t have a clear amplification and execution plan in place, getting above the noise is near impossible. In this webinar we’ll dive into the 5 ways to electrify your content marketing, using data and reviewing effective native advertising methods. Brands have to wake up and focus their content to achieve higher engagement throughout the consumer’s path to purchase or risk losing TOP OF MIND to competitors that are capturing greater market share.

 
Russ Merz, Ph.D.'s insight:

Is your #contentmarketing disconnected? Here are 5 ways to amplify it with #nativeadvertising.

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Why Personalized Marketing Will Dominate in 2015 [Infographic]

Why Personalized Marketing Will Dominate in 2015 [Infographic] | Integrated Brand Communications | Scoop.it

After binge-watching a favorite show on Netflix, you land on a screen that kindly introduces you to a few other options you are likely to enjoy. Respond to that siren song, and you'll soon be hours into another series marathon.

The stratagem of personalized marketing engages consumers with custom offers and services. It has been gaining speed and will become imperative for companies looking to grow in 2015. Most marketers understand that, but only 6% are planning with personalization in mind.

To keep your company's edge, personalize your marketing in 2015. Some 45% of online shoppers prefer websites with tailored recommendations. How can your products and services better serve each unique customer?

We at Formstack recently released a new infographic on five personalized marketing predictions you can use to help prepare your marketing strategy. Check it out below, and use the five tips as you begin planning your 2015 content and campaigns.



Russ Merz, Ph.D.'s insight:

Need some reasons to use greater amounts of personalization in your marketing strategy? Here are 5 good ones.

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judyhaar's curator insight, December 25, 2014 1:07 PM

Great article for you to read

Nicole-Savvina K. Kotronarou's curator insight, January 10, 5:56 PM
Personalization buzz in Digital Marketing world for 2015!
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Content marketing in 2015 -- research, not predictions - iMediaConnection.com

Content marketing in 2015 -- research, not predictions - iMediaConnection.com | Integrated Brand Communications | Scoop.it

The next big thing in content marketing technology, the content marketing stack, will develop significantly in 2015. Content stacks are necessary to consolidate the eight content marketing use cases identified in research we published on the content software landscape. No use case is an island. As organizations mature and become more strategic in their content marketing initiatives, it becomes imperative to seamlessly link execution to analytics, or optimization, or targeting, for example. We'll soon see end-to-end offerings from the big enterprise players: Adobe, Oracle, and Salesforce.com. All are scrambling to integrate multiple content point solutions into seamless "stacks," similar to the ad stack. In fact, content stacks will talk to the ad stacks, helping to integrate paid, owned and earned media. A couple years out, these two stacks will comprise what we refer to today as the marketing cloud.

Russ Merz, Ph.D.'s insight:

A thoughtful article by Rebecca Lieb from Altimeter Group about seven trends based on research she sees developing in the #contentmarketing space. The focal point is the concept of a "content marketing stack" based on the various uses cases identified in research done by Altimeter and which gives the many discussions around content marketing a more strategic focus.

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Kate Woodward's curator insight, December 27, 2014 6:24 AM

This article is written by a research analysis who explores the future of content marketing in 2015. She suggests employees be educated to participate in the 'content ecosystem' as it provides a more useful and meaningful content creation. She predicts large companies will empower employees to 'create, ideate and leverage content'. Personalisation will drive the future of content marketing.

Carl Messenger-Lehmann's curator insight, December 28, 2014 3:09 PM

This hierarchy perfectly aligns with the Marketing Automation services you find in Hubspot. 

Angela Heath's curator insight, January 8, 1:41 PM

Execution, analytics, integration, execution, repeat.  That's the way to build your content strategy.