Integrated Brand Communications
36.2K views | +6 today
Follow
 
Scooped by Russ Merz, Ph.D.
onto Integrated Brand Communications
Scoop.it!

Me-Commerce and Retail's Future - Marketing Technology Blog

Me-Commerce and Retail's Future - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are owning the market.+

Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.

McKinsey on Marketing lays out what they believe are the new Four P’s of Marketing:+


Pervasive – people shop wherever they are – whether it’s in bed with a tablet or while they’re in the middle of your showroom.Participatory – people are going to create and share ratings and reviews online of companies, products and services.Personalized – batch and blast traditional marketing is no longer working. Emotional connections through similar stories is driving conversions.Prescriptive – mobile applications, online research and social tools are helping consumers take control of their shopping through their own process.



Russ Merz, Ph.D.'s insight:

Me-Commerce and the future of retailing is being driven by demographic changes, technology developments, and an emphasis on the new 4 P's of marketing.

more...
Mark Minelli's curator insight, May 26, 2014 8:19 AM

Interesting stats.

Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

The building blocks of digital transformation [INFOGRAPHIC] | Netimperative - latest digital marketing news

The building blocks of digital transformation [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital. Digital transformation can be an incredibly frustrating and complex undertaking, particularly in larger organisations. But given the modern consumers’ expectations ... [Read more...]
Russ Merz, Ph.D.'s insight:
Are you building your digital transformation process around the six essential building blocks? If unsure, see this article.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

6 Insider’s Secrets of Contagious Content | It

6 Insider’s Secrets of Contagious Content | It | Integrated Brand Communications | Scoop.it
Russ Merz, Ph.D.'s insight:
Need a quick tutorial on how to make your content marketing go viral? See this article.
more...
Mohd Nafees's curator insight, September 27, 2:04 PM
content marketing
Scooped by Russ Merz, Ph.D.
Scoop.it!

Mobile Fueling Higher-than-Expected Growth of Programmatic Ads - eMarketer

Mobile Fueling Higher-than-Expected Growth of Programmatic Ads - eMarketer | Integrated Brand Communications | Scoop.it
By next year, 75% of all programmatic display ads will be mobile
Russ Merz, Ph.D.'s insight:
Did you know that three quarters of programmatic ad spending is done on mobile devices? How does this compare to your brand advertising allocations?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Google Ruined Content Marketing

How Google Ruined Content Marketing | Integrated Brand Communications | Scoop.it
Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from…
Russ Merz, Ph.D.'s insight:
Are your paid, earned and owned media channel decisions confined to silos? Here are some content marketing based reasons for breaking down those barriers.
more...
Joe Lininger's curator insight, September 22, 2:36 PM
Are your paid, earned and owned media channel decisions confined to silos? Here are some content marketing based reasons for breaking down those barriers.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How long does it take content marketing to work? - Castleford Blog

How long does it take content marketing to work? - Castleford Blog | Integrated Brand Communications | Scoop.it
How long does it take content marketing to work? Check out these one month, three-month and six-month milestones to help drive content marketing ROI for your business.
Russ Merz, Ph.D.'s insight:
Need some guidance about how long it takes for content marketing to work? See this article for some milestones you may want to consider.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Why You're Thinking About Digital Marketing Analytics All Wrong

Why You're Thinking About Digital Marketing Analytics All Wrong | Integrated Brand Communications | Scoop.it
Learn why you need digital marketing analytics, not web analytics, and how using it to calculate ROI can make a positive impact on your business' bottom line.
Russ Merz, Ph.D.'s insight:
Do you think web analytics and digital marketing analytics are the same? Here are three key differentiators.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Building Blocks of Digital Transformation - Smart Insights Digital Marketing Advice

The Building Blocks of Digital Transformation - Smart Insights Digital Marketing Advice | Integrated Brand Communications | Scoop.it
Use our new infographic as a checklist for planning digital transformation across your entire organisation Digital transformation is an incredibly complex. Marketing topic(s):Digital transformation strategy. Advice by Robert Allen.
Russ Merz, Ph.D.'s insight:
Looking for some digital transformation guidelines? Here is a compendium of the critical steps needed.
more...
Anuj Saxena's curator insight, September 20, 8:05 AM
Must for new digital marketer
Scooped by Russ Merz, Ph.D.
Scoop.it!

Many Organizations Lag in Digital Marketing Maturity, According to Progress Survey | Business Wire

Many Organizations Lag in Digital Marketing Maturity, According to Progress Survey | Business Wire | Integrated Brand Communications | Scoop.it
Progress (NASDAQ: PRGS) today announced the results of “Digital Marketing Maturity: The Results Are In,” a global study commissioned to de
Russ Merz, Ph.D.'s insight:
Recent survey finds many businesses lag in digital marketing maturity. How does your company compare? See link to whitepaper in the article.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Digital Marketing Contest Pushes Students to Mine Customer Data -- Campus Technology

Digital Marketing Contest Pushes Students to Mine Customer Data -- Campus Technology | Integrated Brand Communications | Scoop.it
A competition originally started to help Adobe recruit college students well suited to work in the company's analytics unit is just about to open for this year's challenge.
Russ Merz, Ph.D.'s insight:
Adobe Analytics hosting digital marketing contest using data from Sony Playstation.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The State of Social Media Marketing [Infographic]

The State of Social Media Marketing [Infographic] | Integrated Brand Communications | Scoop.it
Social Media - What's the state of social media around the world? Check out these stats regarding global users, preferred platforms, and much more!
Russ Merz, Ph.D.'s insight:
Need a quick overview of the state of social media marketing? See this article.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Email Continues to Deliver Strong ROI and Value for Marketers - eMarketer

Email Continues to Deliver Strong ROI and Value for Marketers - eMarketer | Integrated Brand Communications | Scoop.it
The email audience is growing, engaged and increasingly mobile
Russ Merz, Ph.D.'s insight:
Is email marketing part of your outbound marketing mix? If not, you may be overlooking a valuable marketing tool.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning - By Max Starkov and Mariana Mechoso Safer

The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning - By Max Starkov and Mariana Mechoso Safer | Integrated Brand Communications | Scoop.it
Article - The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning - By Max Starkov and Mariana Mechoso Safer - The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning provides hoteliers with a concrete roadmap to jumpstart the property’s direct bookings and guide its digital marketing and distribution strategy throughout the year.
Russ Merz, Ph.D.'s insight:
Struggling with the development of digital marketing budget? This article and whitepaper provides a good example for how it can be done.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Why should you outsource content marketing

Has your company embraced content marketing? Still need some conviction? These four stats prove its utter importance. Content marketing costs 62 percent le
Russ Merz, Ph.D.'s insight:
Need some reasons to outsource your content marketing? Here are four to consider.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Ad placement, not ad size “key for increased viewability” | Netimperative - latest digital marketing news

Ad placement, not ad size “key for increased viewability” | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms. Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability trends for programmatic and direct advertising across multiple platforms. Skyscraper ads (160x600px) were found ... [Read more...]
Russ Merz, Ph.D.'s insight:
Did you know ad viewability is more strongly correlated with ad placement not ad size? See this report for study details.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

What is Data Quality and How Do You Measure It for Best Results?

What is Data Quality and How Do You Measure It for Best Results? | Integrated Brand Communications | Scoop.it
Learn how to qualify the data you gather and measure it for better ROI on your business and advertising campaigns.
Russ Merz, Ph.D.'s insight:
Do you know the definition of data quality and how to measure it for best results? See this article for some guidance.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

[RESEARCH REPORT] The 2016 State of Digital Transformation

Altimeter's benchmark study on the latest trends and best practices for companies undergoing a digital transformation.
Russ Merz, Ph.D.'s insight:
Latest research at Altimeter, a Prophet Company by Brian Solis finds customer experience is still the leading factor in digital transformation. Where is your company in the six stages of digital transformation?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to Write an Email That Gets Opened, Read, and Responded to [Infographic]

How to Write an Email That Gets Opened, Read, and Responded to [Infographic] | Integrated Brand Communications | Scoop.it
Email Marketing - About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.
Russ Merz, Ph.D.'s insight:
Do you know how to write an email that is opened, read, and gets responses? See this article for useful guidelines.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

11 Useful Metrics That Are Easy to Find & Measure on Google Analytics

11 Useful Metrics That Are Easy to Find & Measure on Google Analytics | Integrated Brand Communications | Scoop.it
Google Analytics is one of the most powerful (and free, free is important) tools available in a modern marketer’s arsenal. Make sure you check these 11 metrics.
Russ Merz, Ph.D.'s insight:
Need a quick tutorial on how to find critical KPIs on Google Analytics? See this article.
more...
Anuj Saxena's curator insight, September 20, 8:04 AM
Google analytics is a must tool today for analysis of performance of marketing.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Top 8 Digital Marketing Myths

Top 8 Digital Marketing Myths | Integrated Brand Communications | Scoop.it
By Kristel Joy Nisda, Digital Marketing Philippines Myths, myths, myths everywhere. Sure enough, every industry shares their own legends that somehow people are still inclined to cling on.  But in digital marketing? It really sounds ridiculous since the word “digital” and “myth” seems to be a weird juxtaposition with each other. But worry not, because we are […]
Russ Merz, Ph.D.'s insight:
Confused about digital marketing? Here are some common misconceptions you should know.
more...
Anuj Saxena's curator insight, September 16, 12:35 PM
Read carefully.
Scooped by Russ Merz, Ph.D.
Scoop.it!

What is link building and 25 ways to build better backlinks

What is link building and 25 ways to build better backlinks | Integrated Brand Communications | Scoop.it
Link building is the process of acquiring links from other websites to your own. Good link building sends a signal to search engines of your authority..
Russ Merz, Ph.D.'s insight:
Need some guidelines for building links to your website? Here are 25 ways to do it.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Organizations Struggle with Marketing's Digital Transformation - eMarketer

Organizations Struggle with Marketing's Digital Transformation - eMarketer | Integrated Brand Communications | Scoop.it
Changing company culture and assigning responsibility are key obstacles
Russ Merz, Ph.D.'s insight:
Research finds organization culture and role conflicts in digital transformation efforts? How is your business coping?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Key Characteristics of Top Performing Ads - More Than Just an Emotion | Marketing Research Association

Key Characteristics of Top Performing Ads - More Than Just an Emotion | Marketing Research Association | Integrated Brand Communications | Scoop.it
Advertisers often wonder if there is a connection between the type of emotions generated by an advertisement and how well consumers like the advertisement. My ongoing research with Phoenix Marketing’s automotive division has identified a strong relationship between successful ad performance and key emotions elicited by an advertisement. Luxury automotive ads that measure significantly higher on emotional characteristics such as Joy, Trust, Hope, Excitement, etc. trigger consumer responses that yield higher overall ad performance. Which means, it is less about which emotional traits you should have in the creative, and more about the ad’s ability to generate ANY strong emotional connection. Based on our Advertisement Performance Index (AdPi) score that measures recall, brand impression, purchase consideration, and creative appeal, each of the top performing luxury automotive ads contained within this research generate significantly higher levels of emotional ratings compared to lower performing ads.
Russ Merz, Ph.D.'s insight:
Research suggests four main drivers of emotional responses to automotive advertising. How is your brand incorporating emotion into its ad storylines?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

US Digital Ad Spending to Surpass TV this Year - eMarketer

US Digital Ad Spending to Surpass TV this Year - eMarketer | Integrated Brand Communications | Scoop.it
Digital will represent 37% of US total media ad spending
Russ Merz, Ph.D.'s insight:
Digital ad spending forecasted to surpass TV this year. How will this affect your marketing program?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Death of Marketing-Mix Modeling, As We Know It

The Death of Marketing-Mix Modeling, As We Know It | Integrated Brand Communications | Scoop.it
If MMM is to survive, it is essential that it change and experience a rebirth.
Russ Merz, Ph.D.'s insight:
Are you using marketing mix modeling and unsatisfied with the results? Here's an article presenting some solutions for better results.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Roadmap for Creating Engaging and Effective Content

Roadmap for Creating Engaging and Effective Content | Integrated Brand Communications | Scoop.it
It’s a content marketer’s biggest question: what should I write? Do you struggle to identify what topics to write about? Do you toil over what content will have the greatest impact on your compan…
Russ Merz, Ph.D.'s insight:
Do you have a proven process for developing digital content that customers will want to consume? Here's a seven step roadmap that might be helpful.
more...
No comment yet.