Integrated Brand Communications
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Brands and Authenticity on Social Media | Social Media Today

Brands and Authenticity on Social Media | Social Media Today | Integrated Brand Communications | Scoop.it

Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.

 

Being open, genuine, and authentic on the digital landscape means a great deal to your audience who wants to genuinely engage with your brand on social. It's important to apply a holistic approach, and although many brands struggle to showcase that authentic, relevant identity, it should, however, be effortless.

 

It's important to find your own, personal voice in the social sphere to have an even bigger impact and be your authentically awesome self. As Forbes already mentioned in 2011, the battle for social media authenticity is about showcasing the human side of your business to make your audience feel truly part of your brand in a culture of openness.

 

Whichever company makes the best attempt at making people truly care about their brand, ultimately wins that battle for authenticity. Marc Ecko, all-round entrepreneur, says authentic branding goes way beyond perception:

Your brand is not the game of perception. It's not what you parrot to. Your brand is on what is on the inside, it's like guts to the skin thing.

Russ Merz, Ph.D.'s insight:

The author outlines 3 ways #brands can demonstrate their #authenticity through #socialmedia.

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Creating a Data-Driven Strategy for Customer Experience - Altimeter@Prophet

Creating a Data-Driven Strategy for Customer Experience - Altimeter@Prophet | Integrated Brand Communications | Scoop.it
Creating a Data-Driven Strategy for Customer Experience Download a PDF of the report October 2017 By Omar Akhtar Executive Summary To give customers the best possible experience while interacting with your brand, you need the right information about them. Customer data can tell you much more than demographic information. It can tell you exactly what …
Russ Merz, Ph.D.'s insight:
Need to Know How to Create a Data-Driven Strategy for Customer Experience? See This Report by Altimeter@Prophet.
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Are Programmatic Advertising Buys Killing Your Reputation? | MarTech

Are Programmatic Advertising Buys Killing Your Reputation? | MarTech | Integrated Brand Communications | Scoop.it
Are Programmatic Advertising Buys Killing Your Reputation? by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Are Programmatic Advertising Buys Killing Your Brand Reputation with Poor Media Choices? See this Research Report.
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Top 10 marketing KPIs every business needs to know

Top 10 marketing KPIs every business needs to know | Integrated Brand Communications | Scoop.it
KPIs (Key Performance Indicators) are measurable values that demonstrates how effectively a company is achieving its objectives. Here are Marketing KPIs.
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Add this to your analytics toolbox =>Top 10 marketing KPIs every business needs to know.
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The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)

The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them) | Integrated Brand Communications | Scoop.it
These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.
Russ Merz, Ph.D.'s insight:
Do You Know How to Measure & Optimize the Top 5 Marketing KPIs? See This Article.
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What Makes a Great 'About Us' Page [Infographic]

What Makes a Great 'About Us' Page [Infographic] | Integrated Brand Communications | Scoop.it
About Us pages don't have to be boring. In fact, they're so important that they not be, because they provide you a perfect opportunity to help customers decide to purchase from you. See how.
Russ Merz, Ph.D.'s insight:
Is your 'About Us' page helping or hindering your business website? See these 11 helpful tips.
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BillerudKorsnäs: Megacity Dwellers See Packaging as Crucial Solution for Sustainable Future | Sustainable Brands

BillerudKorsnäs: Megacity Dwellers See Packaging as Crucial Solution for Sustainable Future | Sustainable Brands | Integrated Brand Communications | Scoop.it

BillerudKorsnäs has released the findings of its Consumer Panel 2017, a global study on packaging sustainability. The survey is the first in an ongoing initiative to measure people's views on packaging sustainability and includes questions related to packaging's role in society, how packaging can enable better solutions from an environmental point of view, and how different megacities may or may not be equipped to support consumers in improving the sustainability of packaging.

Russ Merz, Ph.D.'s insight:
What does sustainable packaging mean to consumers? See the recent BillerudKorsnäs report to find out.
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How to Streamline Your Creative Operations [Infographic]

How to Streamline Your Creative Operations [Infographic] | Integrated Brand Communications | Scoop.it
Between coming up with concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams and their leads have a lot going on. But all that can be streamlined.
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Want to streamline your in-house creative process and operations? See this article for some useful guidelines.
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Video - Five Vital Drivers of Brand Success – Lessons from the BrandZ Top100 Most Valuable Global Brands - MSI Web Site »

Video - Five Vital Drivers of Brand Success – Lessons from the BrandZ Top100 Most Valuable Global Brands - MSI Web Site » | Integrated Brand Communications | Scoop.it
Doreen Wang will discuss the key findings gathered from BrandZ™ Top 100 Most Valuable Brands over the past 10 years. She will discuss global trends in brand building, drivers behind the brands’ value growth, and important brand-building implications for t
Russ Merz, Ph.D.'s insight:
Want to know the 5 vital drivers of brand success from the agency perspective? See this video from Millward-Brown and the Marketing Science Institute.
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WhatsApp debuts business channel: KLM first brand to sign up | Netimperative - latest digital marketing news

WhatsApp debuts business channel: KLM first brand to sign up | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
WhatsApp has launched a dedicated channel where companies can reach out to their customers, with airline KLM the first brand to sign up. The new Whatsapp Business channel marks owner Facebook’s first effort to monetise its messaging app by charging large enterprise businesses for tools to better communicate with customers. WhatsApp will also offer a ... [Read more...]
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WhatsApp rolls out its initial effort at monetization. Will Brands sign up?
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The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]

The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic] | Integrated Brand Communications | Scoop.it
Google is releasing an ad blocker for Chrome in 2018. What does that mean for advertisers and advertising? This infographic explains - in detail - what marketers need to know.
Russ Merz, Ph.D.'s insight:
Do you want a compendium of ad blocker info? See this state of ad blocking article.
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Got a Complaint with Brands? Take It Up on Social Media - eMarketer

Got a Complaint with Brands? Take It Up on Social Media - eMarketer | Integrated Brand Communications | Scoop.it
A recent survey finds many people say it increases accountability for businesses
Russ Merz, Ph.D.'s insight:
Customers with a complaint about brands are voicing It on social media. How is your brand responding?
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Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]

Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic] | Integrated Brand Communications | Scoop.it
Print is so not dead. People respond more favorably to print versus digital media. See how including print in your marketing mix can empower your strategy and give you an edge.
Russ Merz, Ph.D.'s insight:
Do you think print marketing is dead? Maybe not, see this article for a tangible way to improve your marketing strategy.
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9 surprisingly simple steps to social selling success

9 surprisingly simple steps to social selling success | Integrated Brand Communications | Scoop.it
Social selling success is giving target prospects information they value and remember to distinguish yourself from competition and gain attention and trust.
Russ Merz, Ph.D.'s insight:
Are you using social selling? Maybe you should. Here are 9 reasons why It can lead to sales success.
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Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]

Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic] | Integrated Brand Communications | Scoop.it
Here's why you need to know enough about your customers to provide personalized experiences. Because those experiences make customers loyal - and that loyalty results in excellent ROI.
Russ Merz, Ph.D.'s insight:
Need Some Guidelines to Customer Loyalty? See this Article: Knowing Customers Better Than They Know Themselves.
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Get DK New Media's Marketing Campaign Checklist Here! | MarTech

Get DK New Media's Marketing Campaign Checklist Here! | MarTech | Integrated Brand Communications | Scoop.it
Get DK New Media's Marketing Campaign Checklist Here! by Douglas Karr on MarTech
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Need a structured approach to planning your next marketing initiative? See this template
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The Merging of Marketing and Human Resources [Infographic]

The Merging of Marketing and Human Resources [Infographic] | Integrated Brand Communications | Scoop.it
Partnership between Marketing and Human Resources (HR) is vital to the health of a brand, and more and more companies are understanding the connection. See the infographic for more on this trend.
Russ Merz, Ph.D.'s insight:
Do you know the connection between marketing and human resources? It's not only sales; see this article.
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Email for Inbound Marketing: Best-Practices and Tips [Infographic]

Email for Inbound Marketing: Best-Practices and Tips [Infographic] | Integrated Brand Communications | Scoop.it
See how email has been transformed from an outbound to an inbound tactic, helping marketers guide prospects and customers, providing education and useful resources all along the customer journey.
Russ Merz, Ph.D.'s insight:
Do you know the difference between in-bound and out-bound email marketing? See these best-practice tips.
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What's the Most Annoying Thing About Email Marketing? - eMarketer

What's the Most Annoying Thing About Email Marketing? - eMarketer | Integrated Brand Communications | Scoop.it
When bad data creates a poor experience
Russ Merz, Ph.D.'s insight:
Is your email marketing annoying customers & prospects? See this list of the top irritants.
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Philippe Coll's curator insight, September 17, 9:24 AM
Ces 50% rappellent le vieil adage : "quand on n'a rien à dire, on n'a pas besoin d'envoyer un email"...  Et les 27% suivant : "ce qui se conçoit bien s'énonce clairement avec pas trop de mots..."
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Businesses Overlooking $447B in Financial Value from Strong Environmental Performance | Sustainable Brands

Businesses Overlooking $447B in Financial Value from Strong Environmental Performance | Sustainable Brands | Integrated Brand Communications | Scoop.it

Four in 10 telecomms and consumer goods companies reporting to CDP fail to capture or report any financial value from strong environmental performance, according to new research released Wednesday by Accenture, CDP Hermes Investment Management. The report asserts that the largest emitters in the global economy – responsible for 50 percent of carbon emissions reported to CDP – account for a cumulative $447 billion opportunity from climate change, yet 42 percent of these companies have not yet quantified the potential value.

Russ Merz, Ph.D.'s insight:
Is your business leaving financial value on the table by overlooking sustainable environmental performance? See this study for answers.
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10 inspiring social media case studies in disaster response

10 inspiring social media case studies in disaster response | Integrated Brand Communications | Scoop.it
Social media case studies in disaster response show show media as a vital communication vehicle and database is to government agencies and communities.
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Do you know how social media can be used for disaster response? Here are 10 case study examples.
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Social Media Cheat Sheet for Image Sizes [Infographic]

Social Media Cheat Sheet for Image Sizes [Infographic] | Integrated Brand Communications | Scoop.it
Here are social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube... all in one easy-to-read infographic. Bookmark this one!
Russ Merz, Ph.D.'s insight:
Need some guidelines for social media image sizes on Facebook, Instagram, LinkedIn, Twitter & more? See this article.
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The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic] | Integrated Brand Communications | Scoop.it
So much more goes into email campaigns than hitting the send button. Here are the many aspects of your email strategy to consider, from personalization and lead gen to cleaning up old lists.
Russ Merz, Ph.D.'s insight:
Looking for some email marketing guidelines? See this article for details.
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The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns

The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns | Integrated Brand Communications | Scoop.it
To identify the right micro-influencers for your social media marketing campaigns, try these four tactics. Because not all influencers are created equal, and follower count isn't what counts.
Russ Merz, Ph.D.'s insight:
Do you know why social media micro influencers make sense? See this article for 3 reasons why and 4 tactics for finding them.
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Retailers Spend Big on Ads Despite Quality Questions

Retailers Spend Big on Ads Despite Quality Questions | Integrated Brand Communications | Scoop.it
Retailers are the top advertisers in the US, accounting for 13% of total ad spend.
Russ Merz, Ph.D.'s insight:
To counter Amazon, retailers spend big on digital advertising despite quality questions. But Impact continues to be a big challenge.
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World’s biggest advertisers ‘taking back control of their media spend from agencies’ | Netimperative - latest digital marketing news

World’s biggest advertisers ‘taking back control of their media spend from agencies’ | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research. A report from the World Federation of Advertisers (WFA) has indicated that global multinational companies have been looking to respond to concerns that they have lost control of media activity. This extends ... [Read more...]
Russ Merz, Ph.D.'s insight:
New research finds world’s biggest advertisers ‘taking back control of their media spend from agencies’. See this article for some reasons why. 
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