Beats and Bose are two of the most prominent personal sound system brands in the world. They take different approaches to reaching their customers: the first pursuing high-profile endorsements and the latter through premium brand reputation. These efforts have helped to create enthusiastic fans of each brand. Yet, without strong products these brands would not garner the customer loyalty they are known for.
Using ForSight™’s BrightView™ algorithm we analyzed consumer reactions to Bose and Beats products on Twitter.