Retail brands are loved on social media, owing to their famous clothing and accessories collections. However they have a reputation of being highly product-centric on Facebook and Twitter.
Nothing can be as wrong as purely promoting products on social media sites. As if hoardings and print advertisements were not enough, brands have stuffed their social media accounts with ‘product only’ content. In this article, I will chalk out the difference between product only and product oriented content; the latter being a better strategy.
I have based my study on the following 10 retail brands for the period beginning 1st November 2013 to 5th February 2014.