But don’t forget that social media marketing is SOCIAL, which means it has to be human — human connections, human stories, human emotions. At it’s most basic, the secret to social media success is HUMAN!The secret to social media success
Data alone isn’t what makes the marketing needle move for business … True brand intelligence lives at the intersection of mind and heart
That quote from a recent HBR post about sums up the secret to social media success — blending the human elements with strong data analytics. Either one alone is much less powerful than the 2 together.
The graphic shows different types of marketing intelligence, both data-driven analytics and human-driven.
Now, some of you are reading this saying, “Duh, of course. We knew that. It’s not much of a secret.”
I can tell you you’re wrong. It is a BIG secret. Maybe a few examples will help.