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How Starbucks' Tech-Savvy Strategy Keeps it Ahead of Other Brands - DailyFinance

How Starbucks' Tech-Savvy Strategy Keeps it Ahead of Other Brands - DailyFinance | Integrated Brand Communications | Scoop.it

For most brick-and-mortar businesses, the threats of technology and online sales are making business harder.Starbucks , however, has been positioning itself to use technology, especially mobile devices, to make an even better experience for its customers. The company is finding ways to use digital innovation to drive more growth.

 

Lower traffic at physical malls and shopping centers has been a topic during the recent holiday season, and this could have meant lower foot traffic at Starbucks stores, which are often placed in shopping areas. However, Starbucks' traffic rose 4% during the last quarter. The company's ability to continually increase traffic has helped it post net income in 2013 of $530.7 million, up from $432.4 million in 2012. Aside from increasing traffic, Starbucks is increasing customer loyalty and interaction. To do so, management is continually developing a tech-savvy strategy for Starbucks that results in a better customer experience.

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A good mini-case discussion of how Starbucks uses leading edge marketing technology to keep customers #brandloyal.

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Three Types of Video That Marketers Need to Have on Their Company Website

Three Types of Video That Marketers Need to Have on Their Company Website | Integrated Brand Communications | Scoop.it
Content - You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably fille
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Thinking about using video content on your website? Here are 3 types of videos to consider.
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Your Digital Marketing Strategy With Virtual Reality Experiences—Not Ads

Your Digital Marketing Strategy With Virtual Reality Experiences—Not Ads | Integrated Brand Communications | Scoop.it
What was once considered the fodder of sci-fi can now be bought on store shelves. So what does new VR tech mean for your digital marketing strategy?
Russ Merz, Ph.D.'s insight:
Are you ready for a digital marketing strategy with virtual reality experiences—not ads? It may be closer than you think; see this article for why.
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5 Audience Considerations for Crafting Your Content Marketing Strategy

5 Audience Considerations for Crafting Your Content Marketing Strategy | Integrated Brand Communications | Scoop.it
Everyone’s talking about their content marketing strategy and why you need one in 2016 to be successful. How well do you actually know your customer?
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Are you aligning your content marketing strategy with the customer journey? This is 1 of 5 audience factors to consider--see the article for the others.
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29 metrics for content marketers

29 metrics for content marketers | Integrated Brand Communications | Scoop.it
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
Russ Merz, Ph.D.'s insight:
Need some guidelines for how to measure your content marketing effectiveness. Here's a handy compilation of different methods.
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How to deal with 6 common engagement analytics problems

How to deal with 6 common engagement analytics problems | Integrated Brand Communications | Scoop.it
Low time-on-page, high bounce rates, and sudden dips in traffic. Here's how to deal with these, and other common engagement analytics issues.
Russ Merz, Ph.D.'s insight:
Are you struggling with website engagement analytics? Here are 6 common problems and solutions.
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What is online engagement?

What is online engagement? | Integrated Brand Communications | Scoop.it

Discover the 11 types of online engagement as well as the real reason why people engage with some brands and not others.

Russ Merz, Ph.D.'s insight:
Are you struggling to formulate a digital marketing strategy that builds and maintains brand engagement? Then you need to read this guide--it's definitely a keeper!
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Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]

Five Noteworthy Ways to Increase Engagement on YouTube [Infographic] | Integrated Brand Communications | Scoop.it
Social Media - You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
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Are you frustrated with the lack of engagement your brand's videos receive on YouTube? Here are 5 ways to build better attention getting and completion rates.
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Can You Get Results From Inbound Marketing Without Strategy?

Can You Get Results From Inbound Marketing Without Strategy? | Integrated Brand Communications | Scoop.it
Inbound marketing requires strategy and planning to deliver a completely orchestrated tactical campaign that produces leads.
Russ Merz, Ph.D.'s insight:
Are you using inbound marketing tactics but unsure about the need for a strategy? Here are some reasons why a marketing strategy is necessary.
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Five Ways Marketers Can Rev the Consumer Engagement Engine

Five Ways Marketers Can Rev the Consumer Engagement Engine | Integrated Brand Communications | Scoop.it
Customer Relationships - Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how yo
Russ Merz, Ph.D.'s insight:
Is your marketing relying on the AIDA funnel to manage customer engagement? The customer engagement engine offers 5 alternative ways to engage with customers in digital environments.
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The 10 Most Authentic Global Brands

The 10 Most Authentic Global Brands | Integrated Brand Communications | Scoop.it
Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe.

The report was based on data from a survey of 12,000 consumers in 14 countries. Respondents were asked whether they find major brands to be "open and honest" and then to evaluate each company on seven key attributes of authenticity.
Russ Merz, Ph.D.'s insight:
A new report assessing the "authenticity" of global brands released by Cohn & Wolfe. How would your brand stack up?
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Seven Technical SEO Mistakes Ruining Your Search Rankings

Seven Technical SEO Mistakes Ruining Your Search Rankings | Integrated Brand Communications | Scoop.it
Search Engine Marketing - Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help yo
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Is your SEO not performing the way you want? Here are 7 technical mistakes that may ruin your page rankings
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Original Digital Video Study 2016

Original Digital Video Study 2016 | Integrated Brand Communications | Scoop.it
As part of a comprehensive research program around the NewFronts, IAB partnered with GfK to track consumer attitudes, awareness and usage of Original Digital Video. In its fourth year, the purpose of this study is to benchmark how many consumers are watching Original Digital Video and to inform the buying community about what consumers do, … Continued
Russ Merz, Ph.D.'s insight:
Recent IAB research finds better ad performance on Original Digital Video than prime time TV. How should brands respond?
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Six Top SEO Factors in 2016

Six Top SEO Factors in 2016 | Integrated Brand Communications | Scoop.it
Search Engine Marketing - It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.
Russ Merz, Ph.D.'s insight:
Unsure What to Emphasize in your brand's SEO? Here are top 6 ranking factors for 2016.
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KPIs for measuring Brand Marketing - Smart Insights Digital Marketing Advice

KPIs for measuring Brand Marketing - Smart Insights Digital Marketing Advice | Integrated Brand Communications | Scoop.it
Think beyond views when measuring the impact of your brand videos Sometimes 'Brand Awareness' gets a bad press as an indicator of marketing effectiveness.. Marketing topic(s):Defining goals and KPIs. Advice by Robert Allen.
Russ Merz, Ph.D.'s insight:
Need some help in building a brand marketing measurement system? See these guidelines for identifying KPIs and how to measure them.
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10 reasons agencies and consultancies battle over data

10 reasons agencies and consultancies battle over data | Integrated Brand Communications | Scoop.it
Agencies and consultancies have always tried to do the other what the other does. Agencies provide specific services and consultants particular advice.
Russ Merz, Ph.D.'s insight:
Do know why agencies and consultancies battle over data? Here are 10 reasons in this must read article.
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The #1 Reason Your Content Marketing Is Failing

The #1 Reason Your Content Marketing Is Failing | Integrated Brand Communications | Scoop.it
As an agency, a lot of businesses approach us because their content marketing isn’t working. They’ll say they’ve thrown everything at it, allocated high budgets, and really got everyone involve…
Russ Merz, Ph.D.'s insight:
Is your content marketing not meeting expectations? This may be the reason why it Is failing. 
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Video Ad Spending on Social Platforms Is Rising Fast - eMarketer

Video Ad Spending on Social Platforms Is Rising Fast - eMarketer | Integrated Brand Communications | Scoop.it
Marketers move from experimentation to full rollout
Russ Merz, Ph.D.'s insight:
Are you using video ads on social platforms? If not, this new report suggests you may want to reconsider.
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Beer Brands Invest in Delivery Apps and Loyalty

Beer Brands Invest in Delivery Apps and Loyalty | Integrated Brand Communications | Scoop.it
Beer brands are catering to new consumer tastes with third-party and self-made delivery apps.
Russ Merz, Ph.D.'s insight:
Consumer preference changes are driving beer brands to increase investments in digital marketing by upping their game in delivery apps and loyalty programs.
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10 ways to get killer insights from Google Analytics

10 ways to get killer insights from Google Analytics | Integrated Brand Communications | Scoop.it
Google Analytics is the most popular web analytics tool in the world. It is installed on over 10,000,000 websites and used by 64% of Top 500 US Retailers.
Russ Merz, Ph.D.'s insight:
Unsure about how to use Google Analytics to measure your digital marketing program? Here are 10 videos demonstrating how they can be used to improve your efforts.
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How to Measure Your LinkedIn Activities : Social Media Examiner

How to Measure Your LinkedIn Activities : Social Media Examiner | Integrated Brand Communications | Scoop.it
Is social selling part of your LinkedIn marketing strategy? Discover how to measure and track the effectiveness of your social selling on LinkedIn.
Russ Merz, Ph.D.'s insight:
Do you know how to measure and track your social selling activities on LinkedIn? See this article for some guidelines.
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Minted Marketing's curator insight, May 18, 4:12 PM
I was just doing this the other day and found that LinkedIn provide own stats but here is how to be in control of reporting yourself
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How Effective is Your Current Online Marketing Strategy

How Effective is Your Current Online Marketing Strategy | Integrated Brand Communications | Scoop.it
The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is o…
Russ Merz, Ph.D.'s insight:
Are you unsure how to evaluate the effectiveness of your brand's digital marketing strategy? Here are some useful guidelines.
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Facebook ‘Reactions’ boost engagement | Netimperative - latest digital marketing news

Facebook ‘Reactions’ boost engagement | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
A couple of months on from Facebook’s launch of “Reactions”, Facebook has seen its new set of emojis boost engagement with the service, according to new research. The data, from Global Web Index, indicates that the replacement of the one-size-fits-all button appears to have been a hit among Facebook’s users. A clear upswing in th
Russ Merz, Ph.D.'s insight:
Facebook's ‘Reaction’ options appear to be boosting engagement. How can brands benefit?
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Small Business Owners' Favorite Digital Tools and Platforms

Small Business Owners' Favorite Digital Tools and Platforms | Integrated Brand Communications | Scoop.it
Customer Behavior - Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16.
Russ Merz, Ph.D.'s insight:
What are the digital marketing tools and platforms favored by small businesses? See these survey results.
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US Video Advertisers Focus on Omnichannel Campaigns - eMarketer

US Video Advertisers Focus on Omnichannel Campaigns - eMarketer | Integrated Brand Communications | Scoop.it
Only a few campaigns are device-specific
Russ Merz, Ph.D.'s insight:
Video advertisers value reach and viewability in setting objectives for omnichannel campaigns. How do your objectives compare?
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Americans back ad-supported internet

Americans back ad-supported internet | Integrated Brand Communications | Scoop.it
NEW YORK: The great majority of Americans (85%) prefer a free internet model backed by advertising to paying for online content, according to new research which puts a value of $1,200 a year on ad-supported online services and content.
Russ Merz, Ph.D.'s insight:
How much would you pay per month to access ad-free services on the internet? New research by Zogby Analytics puts the value at $1200 per year.
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