Integrated Brand Communications
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14 Brand Trends for 2014

14 Brand Trends for 2014 | Integrated Brand Communications | Scoop.it

Numbers are important. Sales, share, consumer traffic, brand equity, engagement, viewership. Usually the higher the better. Last year we offered up 13 trends that had revealed themselves via our predictive emotional engagement and loyalty assessments and, in looking, went 13 for 13. One hundred percent. And you can’t really get better than that. And in a little bit it will be 2014.

 

In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year. For marketers and brand managers who want stay ahead of that trajectory, analysis and insights from Brand Keys’ validated and predictive loyalty and engagement metrics, collected from over 100,000 consumers this year, identify 14 critical trends will become brand realities in 2014:

 
Russ Merz, Ph.D.'s insight:

Now is the time when all of the prognosticators start compiling lists for 2014 to get news coverage. Here is an interesting one about #brand #trends for 2014. Let's promise to go back and review these at the end of the year 2014.

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Suzen Pettit's curator insight, December 11, 2013 12:51 PM

As I always say, the trends of the marketing envirnment are constantly devleoping. This article gives great insight on how to give your business the conpetitive advantage by staying up to date with the newest branding trends.

Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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US Marketers Push Personalization Most on Email, Websites - eMarketer

US Marketers Push Personalization Most on Email, Websites - eMarketer | Integrated Brand Communications | Scoop.it
Dynamic, personalized content is making email a more relevant channel
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How do your personalization priorities compare to other digital marketer? Recent survey results show most personalization efforts focus on email and websites.
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10 common content marketing mistakes (and how to avoid them)

10 common content marketing mistakes (and how to avoid them) | Integrated Brand Communications | Scoop.it
Whether it's playing it too safe or forgoing video for simple words and pictures, content marketers often fall into the same traps. A group of seasoned marketing pros share tips on how to avoid 10 of the most common mistakes.
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Do you know the 10 most common content marketing mistakes (and how to avoid them)? See this article for a description and guidelines.
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Minted Marketing's curator insight, June 29, 2:50 PM
Never too experienced to learn from others' and own mistakes...
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Traffic Must Be Bought

Traffic Must Be Bought | Integrated Brand Communications | Scoop.it
Pureplay etailers bid on seven times as many keywords as those with physical stores and spend three times as much on SEM.
Russ Merz, Ph.D.'s insight:
Are your online customer acquisition cost rising? Recent research by L2 Inc. finds that pureplay etailers bid on seven times as many keywords as those with physical stores and spend three times as much on SEM.
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Marketers Step Up Collaboration with Agency Partners - eMarketer

Marketers Step Up Collaboration with Agency Partners - eMarketer | Integrated Brand Communications | Scoop.it
More complex digital campaigns encourage growing reliance on agency partners
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New report finds that skill gaps and digital tech complexities fuel greater collaboration between brands and agencies. Is your company being affected in the same way?
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6 Tips to Increase Your Social Media Shares : Social Media Examiner

6 Tips to Increase Your Social Media Shares : Social Media Examiner | Integrated Brand Communications | Scoop.it
By making a few adjustments to how you create, publish, and post your content, you can increase the likelihood that others will share it more often.
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Looking for some tactics to increase the sharing of your brand posts on social media? Here 6 to consider.
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The Anatomy of a Search-Friendly URL [Infographic]

The Anatomy of a Search-Friendly URL [Infographic] | Integrated Brand Communications | Scoop.it
Learn how to create URLs that Google (and humans) will love.
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How search friendly is your URL? See this article for some assessment criteria you can use.
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Content Marketing Staffing Trends for 2016

Content Marketing Staffing Trends for 2016 | Integrated Brand Communications | Scoop.it
General Management - Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
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How do your content marketing staffing plans compare to 2106 trends? See these survey findings.
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Content Analytics: The Formula for Creating a Successful Blog

Content Analytics: The Formula for Creating a Successful Blog | Integrated Brand Communications | Scoop.it
3 Case Studies on How to Diagnose the Health of Your Blog The most common questions we’re asked at Scripted.com are, “What’s the ROI on a blog post?” or “How do I know if I’m doing this c…
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Are you interested in using analytics to assess your content marketing? Here's a measurement approach to consider.
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What's Just-in-Time Marketing (JITM) and Why are Marketers Adopting It? | Marketing Technology

What's Just-in-Time Marketing (JITM) and Why are Marketers Adopting It? | Marketing Technology | Integrated Brand Communications | Scoop.it
What's Just-in-Time Marketing (JITM) and Why are Marketers Adopting It? by Douglas Karr on Marketing Technology
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What is "just-in-time" marketing? Why are successful marketers adopting It? See this article for an explanation.
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As Marketing Complexity Rises, Where Are Marketers Biggest Digital Gaps?

The vast majority (84%) of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high (55%) or very high (29%), per results from the latest iteration of the SoDA Report conducted with Forrester. While respondents tend to see mor
Russ Merz, Ph.D.'s insight:
Does your company have marketing skill gaps? See where the biggest skill gaps are in an increasingly complex marketing environment according to Forrester.
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Marketers Rely on Visual Content for Social Platforms - eMarketer

Marketers Rely on Visual Content for Social Platforms - eMarketer | Integrated Brand Communications | Scoop.it
Compelling images and video help drive higher engagement
Russ Merz, Ph.D.'s insight:
Are you using visual content in your brand's social marketing efforts? If not, you may be missing the boat. Recent research suggests marketers increasingly rely on visual content for social platforms.
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22 facts show social media is pay to play now | BarnRaisers

22 facts show social media is pay to play now | BarnRaisers | Integrated Brand Communications | Scoop.it
For many businesses, an allure of social media is it's is free way to promote your company. But social media is pay to play now. Here's why.
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Do you know why there is "no free lunch" on social media anymore? Here are 22 reasons why social media marketing is "pay to play" now.
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10 Killer Social Media Advertising Hacks For Content Marketers

10 Killer Social Media Advertising Hacks For Content Marketers | Integrated Brand Communications | Scoop.it
Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive com…
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Are you happy with your social media advertising performance? If not, see these ten hacks to improve you content marketing efforts.
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Amazon Is Primary Holiday Gift Destination for 42% of Consumers, But Retailers Can Compete and Win With Personalized, Data-Driven Experiences

Amazon Is Primary Holiday Gift Destination for 42% of Consumers, But Retailers Can Compete and Win With Personalized, Data-Driven Experiences | Integrated Brand Communications | Scoop.it
here
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Are you a retailer looking for a way to compete against Amazon? A new report shows how to compete and win with personalized data-based experiences.
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Snapchat: How Brands Reach Millennials

Snapchat: How Brands Reach Millennials | Integrated Brand Communications | Scoop.it
Snapchat offers advertisers a prime way to reach coveted “millennial” consumers on their home turf, with the app boasting 100 million daily active users.
Russ Merz, Ph.D.'s insight:
Thinking about jumping into Snapchat? See this article for some ideas about how, including the use of sponsored lenses. 
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Patricia Lynn's curator insight, June 29, 11:37 AM
Snap Chat see the potential and how brands reach Millennials
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Driving growth in retail with analytics

Driving growth in retail with analytics | Integrated Brand Communications | Scoop.it
Retailers can benefit immensely form a structured analytics-driven approach that will help them understand how their customers are using their products and services
Russ Merz, Ph.D.'s insight:
Do you need an analytics strategy to drive growth in your retail business. Here are 6 components to consider.
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Top 10 social media listening tools from fee to free | BarnRaisers

Top 10 social media listening tools from fee to free | BarnRaisers | Integrated Brand Communications | Scoop.it
Social media listening tools identify and assess what is being said about a company, individual, product or brand. Which one is right for your business?
Russ Merz, Ph.D.'s insight:
Looking for a quick comparison of the top 10 social media listening and monitoring tools? See this article for tools from fee to free.
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7 Ways To Up Your Email Marketing Game

7 Ways To Up Your Email Marketing Game | Integrated Brand Communications | Scoop.it
Email marketing continues to be one of the strongest online marketing channels as email generates $38 ROI for every dollar spent, and 91% of customers want to receive promotional emails from the comp…
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Looking for some proven methods to improve your email marketing campaigns? See this article for 7 methods to consider.
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Which Marketing Channels Deliver the Biggest Impact on ROI?

Which Marketing Channels Deliver the Biggest Impact on ROI? | Integrated Brand Communications | Scoop.it
Are we focusing too much on ROI? Learn why marketing budgets have shifted and which channels continue to deliver the best ROI for marketers in this article
Russ Merz, Ph.D.'s insight:
How confident are you in your ability to measure ROI across different digital marketing channels? Recent research shows confidence levels vary widely across channels.
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Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]

Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic] | Integrated Brand Communications | Scoop.it
Content - Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
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Need some free, cheap and easy visual marketing tools? Here are some to add to your toolbox.
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The Top Online Marketing Activities for Small and Medium-Sized Businesses | Marketing Technology

The Top Online Marketing Activities for Small and Medium-Sized Businesses | Marketing Technology | Integrated Brand Communications | Scoop.it
The Top Online Marketing Activities for Small and Medium-Sized Businesses by Douglas Karr on Marketing Technology
Russ Merz, Ph.D.'s insight:
Do you know the top digital marketing activities for small and medium-sized businesses? See these results of recent survey research investigating this question.
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Using Interactive Media to Boost your B2C Promotions | Marketing Technology

Using Interactive Media to Boost your B2C Promotions | Marketing Technology | Integrated Brand Communications | Scoop.it
Here are some options for interactive media that you can integrate into your website in order to increase engagement, and ultimately, boost conversions.
Russ Merz, Ph.D.'s insight:
Want to boost your B2C digital marketing promotions? Here are 4 ways you can use interactive experiences to do it.
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B2B vs. B2C Content Marketing: Stuff You Need to Know

B2B vs. B2C Content Marketing: Stuff You Need to Know | Integrated Brand Communications | Scoop.it
Content - Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Conten
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Know the difference between B2B & B2C content marketing? Here are some things to keep in mind.
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The State of Customer Loyalty Programs in 2016

The State of Customer Loyalty Programs in 2016 | Integrated Brand Communications | Scoop.it
Customer Relationships - Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.
Russ Merz, Ph.D.'s insight:
Does your brand have a customer loyalty program? Recent research reveals only 50% of them are used by consumers.
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INFOGRAPHIC: The 2016 State of Enterprise Analytics - Predictive Analytics Times - predictive analytics & big data news

INFOGRAPHIC: The 2016 State of Enterprise Analytics - Predictive Analytics Times - predictive analytics & big data news | Integrated Brand Communications | Scoop.it
How analytically-driven are today’s leading companies? It’s a question more and more organizations are asking themselves as they struggle to transform their data into actionable insights in order to drive growth. And while businesses of all shapes and sizes inspire to be analytically driven, most are not sure what that looks like. We surveyed over …
Russ Merz, Ph.D.'s insight:
What is the state of your enterprise analytics maturity? Compare yourself against these research based norms.
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