The rise of blogging , Facebook and Twitter has made us all publishers. Add mobile HD cameras mounted to helmets streaming death defying leaps, extreme bike moves and dives and you have an explosion of multi-media creators and publishers. Mobile and modern camera technology coupled with global social networks are providing platforms and networks with the media fodder that are supercharging content distribution and sharing.
Content and media is no longer gathering dust in the bottom draw or the filing cabinet but is published online. Often it is streaming and unedited. It’s real and raw.
Content now comes in a wide variety of formats and media. It can start with a 140 character micro blog (tweet), a video. image or a long form content piece of 2,000 words on your blog. It can even be a 6 second “Vine” video or a filtered snapshot on Instagram taken on a smartphone.
These fast changing opportunities and mediums are presenting the traditional marketer with some thought provoking and uncomfortable choices. You can almost hear the squirming.