Integrated Brand Communications
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Influence Marketing: How To Amplify Your Content With Social Leaders - Business 2 Community

Influence Marketing: How To Amplify Your Content With Social Leaders - Business 2 Community | Integrated Brand Communications | Scoop.it

Do you amplify your content through Influence Marketing?

You’ve written a great blog post. Now you need to get your article seen and read by your target market. But how? Use Influence Marketing.

In part three of this three part series on Influence Marketing, I’ll now show you 3 top methods (and a bonus tip) of getting your content shared by your Influencers – and read by their readers.

If you missed them, check out part one: how to find your social Influencers, and part two: how to build relationships with social leaders and drive traffic to your blog of my Influence Marketing series.

Tweetable Takeaways

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Size matters. Write quality content with substance to get your article sharedWrite a monthly round up article, showcasing industry InfluencersWant to guest blog? Do your homework when pitching InfluencersEmail vs. Twitter. What’s the best way to pitch?



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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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What Makes a Great 'About Us' Page [Infographic]

What Makes a Great 'About Us' Page [Infographic] | Integrated Brand Communications | Scoop.it
About Us pages don't have to be boring. In fact, they're so important that they not be, because they provide you a perfect opportunity to help customers decide to purchase from you. See how.
Russ Merz, Ph.D.'s insight:
Is your 'About Us' page helping or hindering your business website? See these 11 helpful tips.
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BillerudKorsnäs: Megacity Dwellers See Packaging as Crucial Solution for Sustainable Future | Sustainable Brands

BillerudKorsnäs: Megacity Dwellers See Packaging as Crucial Solution for Sustainable Future | Sustainable Brands | Integrated Brand Communications | Scoop.it

BillerudKorsnäs has released the findings of its Consumer Panel 2017, a global study on packaging sustainability. The survey is the first in an ongoing initiative to measure people's views on packaging sustainability and includes questions related to packaging's role in society, how packaging can enable better solutions from an environmental point of view, and how different megacities may or may not be equipped to support consumers in improving the sustainability of packaging.

Russ Merz, Ph.D.'s insight:
What does sustainable packaging mean to consumers? See the recent BillerudKorsnäs report to find out.
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How to Streamline Your Creative Operations [Infographic]

How to Streamline Your Creative Operations [Infographic] | Integrated Brand Communications | Scoop.it
Between coming up with concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams and their leads have a lot going on. But all that can be streamlined.
Russ Merz, Ph.D.'s insight:
Want to streamline your in-house creative process and operations? See this article for some useful guidelines.
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Video - Five Vital Drivers of Brand Success – Lessons from the BrandZ Top100 Most Valuable Global Brands - MSI Web Site »

Video - Five Vital Drivers of Brand Success – Lessons from the BrandZ Top100 Most Valuable Global Brands - MSI Web Site » | Integrated Brand Communications | Scoop.it
Doreen Wang will discuss the key findings gathered from BrandZ™ Top 100 Most Valuable Brands over the past 10 years. She will discuss global trends in brand building, drivers behind the brands’ value growth, and important brand-building implications for t
Russ Merz, Ph.D.'s insight:
Want to know the 5 vital drivers of brand success from the agency perspective? See this video from Millward-Brown and the Marketing Science Institute.
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WhatsApp debuts business channel: KLM first brand to sign up | Netimperative - latest digital marketing news

WhatsApp debuts business channel: KLM first brand to sign up | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
WhatsApp has launched a dedicated channel where companies can reach out to their customers, with airline KLM the first brand to sign up. The new Whatsapp Business channel marks owner Facebook’s first effort to monetise its messaging app by charging large enterprise businesses for tools to better communicate with customers. WhatsApp will also offer a ... [Read more...]
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WhatsApp rolls out its initial effort at monetization. Will Brands sign up?
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The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]

The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic] | Integrated Brand Communications | Scoop.it
Google is releasing an ad blocker for Chrome in 2018. What does that mean for advertisers and advertising? This infographic explains - in detail - what marketers need to know.
Russ Merz, Ph.D.'s insight:
Do you want a compendium of ad blocker info? See this state of ad blocking article.
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Got a Complaint with Brands? Take It Up on Social Media - eMarketer

Got a Complaint with Brands? Take It Up on Social Media - eMarketer | Integrated Brand Communications | Scoop.it
A recent survey finds many people say it increases accountability for businesses
Russ Merz, Ph.D.'s insight:
Customers with a complaint about brands are voicing It on social media. How is your brand responding?
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Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]

Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic] | Integrated Brand Communications | Scoop.it
Print is so not dead. People respond more favorably to print versus digital media. See how including print in your marketing mix can empower your strategy and give you an edge.
Russ Merz, Ph.D.'s insight:
Do you think print marketing is dead? Maybe not, see this article for a tangible way to improve your marketing strategy.
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9 surprisingly simple steps to social selling success

9 surprisingly simple steps to social selling success | Integrated Brand Communications | Scoop.it
Social selling success is giving target prospects information they value and remember to distinguish yourself from competition and gain attention and trust.
Russ Merz, Ph.D.'s insight:
Are you using social selling? Maybe you should. Here are 9 reasons why It can lead to sales success.
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Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic] | Integrated Brand Communications | Scoop.it
Today, few marketing strategies generate as much buzz as influencer marketing. But it's not all smooth sailing. Here are at 3 top challenges, along with a big-picture view of this strategy.
Russ Merz, Ph.D.'s insight:
Want to Use Influencer Marketing? Here are Top 3 Challenges You Need to Confront.
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How to Measure Content Marketing ROI: A Simple 4 Step Process

How to Measure Content Marketing ROI: A Simple 4 Step Process | Integrated Brand Communications | Scoop.it
Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. And complicated. Or is it? Andy Crestodina, founder of Orbit Media
Russ Merz, Ph.D.'s insight:
Do You Want to Know How to Measure Content Marketing ROI? See this Simple 4 Step Process.
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Adapting and Responding to Feedback Drives Content Marketing Results | MarTech

Adapting and Responding to Feedback Drives Content Marketing Results | MarTech | Integrated Brand Communications | Scoop.it
Adapting and Responding to Feedback Drives Content Marketing Results by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Did You Know that adapting and responding to feedback drives content marketing results? Research finds marketing performance directly related to speed and effectiveness of responsiveness.
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Why Auto Brands Are Shifting Away From Digital Ads

Why Auto Brands Are Shifting Away From Digital Ads | Integrated Brand Communications | Scoop.it
Major Auto brands have gradually moved ad spend from TV networks to Facebook and YouTube, but they could be shifting back.
Russ Merz, Ph.D.'s insight:
Is the uncontrolled media environment threatening to derail digital ad revenues from auto brands for Facebook and YouTube?  It could happen if specialized cable networks gain traction.
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What's the Most Annoying Thing About Email Marketing? - eMarketer

What's the Most Annoying Thing About Email Marketing? - eMarketer | Integrated Brand Communications | Scoop.it
When bad data creates a poor experience
Russ Merz, Ph.D.'s insight:
Is your email marketing annoying customers & prospects? See this list of the top irritants.
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Philippe Coll's curator insight, September 17, 9:24 AM
Ces 50% rappellent le vieil adage : "quand on n'a rien à dire, on n'a pas besoin d'envoyer un email"...  Et les 27% suivant : "ce qui se conçoit bien s'énonce clairement avec pas trop de mots..."
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Businesses Overlooking $447B in Financial Value from Strong Environmental Performance | Sustainable Brands

Businesses Overlooking $447B in Financial Value from Strong Environmental Performance | Sustainable Brands | Integrated Brand Communications | Scoop.it

Four in 10 telecomms and consumer goods companies reporting to CDP fail to capture or report any financial value from strong environmental performance, according to new research released Wednesday by Accenture, CDP Hermes Investment Management. The report asserts that the largest emitters in the global economy – responsible for 50 percent of carbon emissions reported to CDP – account for a cumulative $447 billion opportunity from climate change, yet 42 percent of these companies have not yet quantified the potential value.

Russ Merz, Ph.D.'s insight:
Is your business leaving financial value on the table by overlooking sustainable environmental performance? See this study for answers.
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10 inspiring social media case studies in disaster response

10 inspiring social media case studies in disaster response | Integrated Brand Communications | Scoop.it
Social media case studies in disaster response show show media as a vital communication vehicle and database is to government agencies and communities.
Russ Merz, Ph.D.'s insight:
Do you know how social media can be used for disaster response? Here are 10 case study examples.
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Social Media Cheat Sheet for Image Sizes [Infographic]

Social Media Cheat Sheet for Image Sizes [Infographic] | Integrated Brand Communications | Scoop.it
Here are social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube... all in one easy-to-read infographic. Bookmark this one!
Russ Merz, Ph.D.'s insight:
Need some guidelines for social media image sizes on Facebook, Instagram, LinkedIn, Twitter & more? See this article.
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The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic] | Integrated Brand Communications | Scoop.it
So much more goes into email campaigns than hitting the send button. Here are the many aspects of your email strategy to consider, from personalization and lead gen to cleaning up old lists.
Russ Merz, Ph.D.'s insight:
Looking for some email marketing guidelines? See this article for details.
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The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns

The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns | Integrated Brand Communications | Scoop.it
To identify the right micro-influencers for your social media marketing campaigns, try these four tactics. Because not all influencers are created equal, and follower count isn't what counts.
Russ Merz, Ph.D.'s insight:
Do you know why social media micro influencers make sense? See this article for 3 reasons why and 4 tactics for finding them.
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Retailers Spend Big on Ads Despite Quality Questions

Retailers Spend Big on Ads Despite Quality Questions | Integrated Brand Communications | Scoop.it
Retailers are the top advertisers in the US, accounting for 13% of total ad spend.
Russ Merz, Ph.D.'s insight:
To counter Amazon, retailers spend big on digital advertising despite quality questions. But Impact continues to be a big challenge.
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World’s biggest advertisers ‘taking back control of their media spend from agencies’ | Netimperative - latest digital marketing news

World’s biggest advertisers ‘taking back control of their media spend from agencies’ | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research. A report from the World Federation of Advertisers (WFA) has indicated that global multinational companies have been looking to respond to concerns that they have lost control of media activity. This extends ... [Read more...]
Russ Merz, Ph.D.'s insight:
New research finds world’s biggest advertisers ‘taking back control of their media spend from agencies’. See this article for some reasons why. 
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Get to know #NewMetrics | New Metrics'17

Get to know #NewMetrics | New Metrics'17 | Integrated Brand Communications | Scoop.it
What do we mean by #NewMetrics? New Metrics are metrics that allow businesses to quantify previously-ignored risks, costs and revenue potential associated with sustainability impacts. Smart executives use New Metrics to understand the full picture of their companies’ presence in the world, improve stakeholder relationships, and steer innovation toward the products and services of the future. In other words, New Metrics help business leaders manage their organizations and value chains better. Economic Value of Carbon Offsetting Offsetting one ton of carbon dioxide brings an additional $664 in benefits to the communities where carbon reduction projects are based. (Source) Revenue Growth Rate of Sustainable Products Unilever’s sustainable living brands are growing 50% faster than the rest of the business. (Source) Stock Performance: Sustainability Leaders Meaningful Brands have outperformed the stock market by 206% over a ten-year period between 2006 and 2016. (Source)
Russ Merz, Ph.D.'s insight:
Want to Know How to Measure the Sustainable #Brand? See this compliation of suitable metrics: "Get to know #NewMetrics".
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SMS Is on the Rise for Business: Trends and Stats [Infographic]

SMS Is on the Rise for Business: Trends and Stats [Infographic] | Integrated Brand Communications | Scoop.it
SMS has amazing response rates, but businesses and marketers have been hesitant to use it to connect with customers. But it may be just what you need. Check out these SMS stats and trends.
Russ Merz, Ph.D.'s insight:
Do you know the latest trends for SMS in Business & Marketing Communications? See this article for info and stats.
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Influencer Marketing: History, Evolution, and the Future | MarTech

Influencer Marketing: History, Evolution, and the Future | MarTech | Integrated Brand Communications | Scoop.it
Influencer Marketing: History, Evolution, and the Future by Brian Wallace on MarTech
Russ Merz, Ph.D.'s insight:
Need a quick primer on "influencer marketing"? See this article.
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5 Marketing Budget Mistakes to Avoid | MarTech

5 Marketing Budget Mistakes to Avoid | MarTech | Integrated Brand Communications | Scoop.it
5 Marketing Budget Mistakes to Avoid by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Do You Know the 5 Marketing Budget Mistakes to Avoid? See this Article.
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