In July of 2013 we reached out to get statistical evidence behind what we hear from our customers in B2B marketing on a daily basis. Over 230 B2B marketing professionals responded.
Demand generation and lead nurturing campaigns are top initiatives for many B2B marketers. As enterprise technology companies get increasingly sophisticated in their use of powerful marketing automation technology, they track what type of content works for specific segments of their prospective markets.
Results from our survey pointed to social proof from customers as the definitive lead in lead generation effectiveness. 64% of surveyed B2B marketing professionals indicated that customer testimonials and case studies were very effective or better.