It's been a busy few weeks for SEO, content marketing, and digital marketers. Google delivered a one-two punch, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
The two announcements are important for content marketing, and they illuminate the continuing transition from keyword-based search to semantic search.
The consensus among SEOs and content marketers is that relevant, useful content remains critical. Let's explore why.