Integrated Brand Communications
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25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC] - AllTwitter

25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC] - AllTwitter | Integrated Brand Communications | Scoop.it

When you’re managing your business on social media, it’s essential that you equip yourself with the right tools to do the job.

 

While I’m a firm believer that 90 percent of Twitter is just showing up, simply being a presence isn’t enough unless you have the platforms and apps in place to effectively measure your ROI and maximise your social strategy.

 

This infographic from The Social Media Strategies Summit takes a closer look at 25 awesome social media tools your brand should be using.

Russ Merz, Ph.D.'s insight:

A summary of 25 #SocialMedia #Analytics tools in five categories: Social Listening, Social Conversations, Social Marketing, Social Analytics, and Social Influencers.

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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How Does Event Marketing Increase Lead Generation and Revenue? | MarTech

How Does Event Marketing Increase Lead Generation and Revenue? | MarTech | Integrated Brand Communications | Scoop.it
How Does Event Marketing Increase Lead Generation and Revenue? by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Do You Know How Event Marketing Increases Lead Generation and Revenues? See This Article for an Explanation.
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The average enterprise uses 91 marketing cloud services - Chief Marketing Technologist

The average enterprise uses 91 marketing cloud services - Chief Marketing Technologist | Integrated Brand Communications | Scoop.it
This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising …
Russ Merz, Ph.D.'s insight:
Do you know the average enterprise uses 91 marketing cloud services? How does your firm compare?
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What Bothers Consumers Most About Brand Marketing

What Bothers Consumers Most About Brand Marketing | Integrated Brand Communications | Scoop.it
Consumers say false, misleading, or phony advertising is what they dislike most about brand marketing. See what people say about digital marketing channels and negative advertising experiences.
Russ Merz, Ph.D.'s insight:
Do you know what bothers consumers the most about brand marketing activities? See these survey results.
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2017 Marketing Performance Benchmarks and Trends [Infographic]

2017 Marketing Performance Benchmarks and Trends [Infographic] | Integrated Brand Communications | Scoop.it
What do best-in-class marketers do better and differently that enables them to achieve marketing excellence? See these marketing performance management survey results and benchmarks for answers.
Russ Merz, Ph.D.'s insight:
How does your marketing performance management (MPM) compare to the best in class? See this MPM benchmark study report.
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dmigroup's curator insight, June 16, 7:29 AM
...The largest gap between high-performing organizations and low-performing organizations was whether organizationwide performance measures matched the organization's strategy: "The proper alignment between performance and strategy seems to make a big difference to organizational success." 

Through the employment of marketing performance management (MPM), marketing organizations evolve into high-performing organizations that in turn help drive high performance throughout the entire organization. Marketing organizations that want to survive and thrive must wholeheartedly aspire to serve as Value Creators by embracing MPM
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Facebook Ads vs Google Adwords. 7 key criteria to decide

Facebook Ads vs Google Adwords. 7 key criteria to decide | Integrated Brand Communications | Scoop.it
Facebook Ads vs Google Adwords. Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. Which one to use? Why?
Russ Merz, Ph.D.'s insight:
Unsure about using Facebook Ads or Google Adwords? Here are 7 key criteria to help you decide.
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Ad Fraud: As Tools Evolve, So Do the Schemes - eMarketer

Ad Fraud: As Tools Evolve, So Do the Schemes - eMarketer | Integrated Brand Communications | Scoop.it

Fears about ad fraud have been building as the methods for perpetrating fraud become more sophisticated. At the same time, the industry remains unsure of fraud's overall cost to the digital display advertising ecosystem. "Fraud detection and prevention tools have advanced, but so have the lengths to which fraudulent parties go to deceive buyers," said eMarketer analyst Lauren Fisher, the author of a new report on the subject. (The full report, "US Ad Fraud 2017: Buyers and Sellers Fall Prey to More Sophisticated Forms," is available only to eMarketer PRO subscribers.) A February 2017 Adobe Digital Insights Summit Survey of US digital marketers found half of respondents cited concerns such as brand safety, viewability and ad fraud as leading challenges of media buying—more than other high-profile industry challenges, such as data integration and accurately measuring return on ad spend (ROAS).

Russ Merz, Ph.D.'s insight:
Are you concerned about keeping ahead of ad fraud in your digital marketing program? Evidence suggests that as tools evolve, so do the schemes.
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Facebook's Leaked Content Guidelines: What Marketers Should Know - eMarketer

Facebook's Leaked Content Guidelines: What Marketers Should Know - eMarketer | Integrated Brand Communications | Scoop.it

A leaked document published by The Guardian outlines the guidelines Facebook is using to monitor big topic issues like violence and racism. Saying “#stab and become the fear of the Zionist,” for example, would be considered a credible threat—and Facebook moderators would be able to remove that particular content. But saying “kick a person with red hair” or “let’s beat up fat kids” is not considered a realistic threat of violence. Similarly, videos featuring violent deaths will be marked as disturbing, but will not always be deleted because they might raise awareness about issues such as mental illness. Clearly, there are gray areas in the way content is handled. What the leak has done is shed light on one simple truth: Publishing mammoths like Facebook and Google (which has also experienced its share of controversy over content) can’t currently provide 100% brand safety.

Russ Merz, Ph.D.'s insight:
Can Facebook guarantee brand safety on its social media platform? What marketers should know about the ad environment.
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Do corporate values matter? 40% of consumers abandon brands due to poor behaviours | Netimperative - latest digital marketing news

Do corporate values matter? 40% of consumers abandon brands due to poor behaviours | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it

Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom. The other key stats found that: · Almost half (49%) of the respondents said they were willing to pay more for a brand that supports a cause o Interestingly this number rises to 60% in 18-24 year-olds showing that social consciousness is rising in the younger generation · 63% believe that brands have a responsibility to give back to society · 80% state that brands must take steps to minimise environmental impact The study shows power of brand purpose with almost 1-in-2 consumers willing to pay more for a brand that supports a cause that’s important to them.

http://www.mediacom.com/en/

Russ Merz, Ph.D.'s insight:
Is your corporate reputation building or destroying your consumer-based brand equity? Research research provides insights into how brand customers react to corporate activities.
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Everett Bowes's curator insight, May 22, 11:54 PM
Is your corporate reputation building or destroying your consumer-based brand equity? Research research provides insights into how brand customers react to corporate activities.
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The Future of Public Relations: Trends, Skills, PR vs. Marketing

The Future of Public Relations: Trends, Skills, PR vs. Marketing | Integrated Brand Communications | Scoop.it
Public relations professionals say digital storytelling and social listening are the top trends that will impact PR's future. They cite strategic planning and writing as top skills for growth.
Russ Merz, Ph.D.'s insight:
What trends & skills most likely to affect the future of public relations? See these study results.
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How to explain reputation to the C-level in 20 minutes and 10 slides (backed by science) | FINN

How to explain reputation to the C-level in 20 minutes and 10 slides (backed by science) | FINN | Integrated Brand Communications | Scoop.it
When talking to C-level, we tend to get the same batch of questions about reputation. A non-exhaustive list would include: "What's the impact of reputation on our business?" (or: "What does reputation do for our sales and revenue?")  "What is reputation, anyway? It seems a vague concept."  "Reputation sounds like a nice to have - why should I care about reputation? (What's in it for us?)" "How can we be sure that communication will improve our reputation?" 
Russ Merz, Ph.D.'s insight:
Looking for some reasons to measure your corporate reputation that CEOs will appreciate? Here are 7 good ones.
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Everett Bowes's curator insight, May 20, 10:42 PM
Looking for some reasons to measure your corporate reputation that CEOs will appreciate? Here are 7 good ones.
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How to Use Online Communities for a Marketing Strategy Driven by Customer Data

How to Use Online Communities for a Marketing Strategy Driven by Customer Data | Integrated Brand Communications | Scoop.it
Online customer communities offer you an opportunity to better understand customers. The data and insight they provide can guide your marketing strategy: See why and how in this article.
Russ Merz, Ph.D.'s insight:
Are You Using Online Communities to Drive Marketing Strategy? Here's Why You Should.
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Why a Global Content Model Makes Sense in Today's Market [Infographic]

Why a Global Content Model Makes Sense in Today's Market [Infographic] | Integrated Brand Communications | Scoop.it
Marketing globally, and translating your Web content into local languages, can be a lot more work. But a global content operating model can efficiently reduce that marketing effort. See how.
Russ Merz, Ph.D.'s insight:
Is your brand pursuing a global content model? For why you should consider it see this article.
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How We Drive Massive Growth by Running Calculated, High-Risk Tests

How We Drive Massive Growth by Running Calculated, High-Risk Tests | Integrated Brand Communications | Scoop.it
The Wishpond growth team is made up of a bunch of great and (frankly) pretty ballsy people. It's Carlo, Kevin and I (Wishpond's content team), Matt (head o
Russ Merz, Ph.D.'s insight:
Need some guidelines for building a growth hacking methodology? See this article for the key steps in the process.
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How Julius Is Increasing the ROI of Influencer Marketing | MarTech

How Julius Is Increasing the ROI of Influencer Marketing | MarTech | Integrated Brand Communications | Scoop.it
How Julius Is Increasing the ROI of Influencer Marketing by Jason Shuman on MarTech
Russ Merz, Ph.D.'s insight:
Looking for a turn-key influencer marketing solution? See this article about the Julius SaaS system.
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A proposed model for organizing the chaos of marketing technology - Chief Marketing Technologist

A proposed model for organizing the chaos of marketing technology - Chief Marketing Technologist | Integrated Brand Communications | Scoop.it
The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories. This contributes to the confusion that many marketers feel around martech. It’s generally not clear what the taxonomy …
Russ Merz, Ph.D.'s insight:
Looking for a way to classify marketing technology SaaS services and vendors? See this proposed taxonomy.
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A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic] | Integrated Brand Communications | Scoop.it
Here's the outline of a plan for getting strategists, writers, designers, analysts, and marketers to collaborate and create successful marketing campaigns. Check out this useful infographic.
Russ Merz, Ph.D.'s insight:
Want to foster collaboration in your marketing planning efforts? Here's a handy blueprint you can use.
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127 Facts and Stats About Video Marketing [Infographic]

127 Facts and Stats About Video Marketing [Infographic] | Integrated Brand Communications | Scoop.it
How are brands using video for marketing? And what facts and stats do you need to know about video as a marketing tactic? See the infographic for success stories and research about marketing video.
Russ Merz, Ph.D.'s insight:
Need a concise list of facts and stats about video marketing? See this article and infographic.
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Marketing and Podcasts: What You Need to Know [Infographic]

Marketing and Podcasts: What You Need to Know [Infographic] | Integrated Brand Communications | Scoop.it
Whether you're creating a podcast or just advertising on one, here are all the important stats and facts you need on how to use this medium as a marketer. See this comprehensive infographic.
Russ Merz, Ph.D.'s insight:
Want to Know How Podcasts Can Fit Into Your Marketing Mix? See this Article.
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More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media

More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media | Integrated Brand Communications | Scoop.it
Consumers want brands' social media behavior to be honest and friendly, and they want brands to answer questions and join conversations. See more from this consumer-expectations marketing study.
Russ Merz, Ph.D.'s insight:
Is your brand meeting customer expectations about actions on social media? See this article for what they want from brands.
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2017 Cone Communications CSR Study

2017 Cone Communications CSR Study | Integrated Brand Communications | Scoop.it
2017 will be remembered as the year that corporate social responsibility
(CSR) was redefined. Although CSR will always be grounded in business
operations – from water conservation to supply chain transparency –
recently, the stakes have gotten a lot higher. Companies must now share not
only what they stand for, but what they stand up for.   
Russ Merz, Ph.D.'s insight:
New CSR Research by Cone Communications documents the extent to which corporate social responsibility affects consumer behaviors.
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Snapchat, Facebook Fuel AR Growth - eMarketer

Snapchat, Facebook Fuel AR Growth - eMarketer | Integrated Brand Communications | Scoop.it
VR has been slower to catch on in the US
Russ Merz, Ph.D.'s insight:
Snapchat, Facebook Fuel Augmented Reality Growth, but Virtual Reality Slower. Are you on the AR/VR Bandwagon yet?
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How to Use Google AdWords: 11 Steps to Success [Infographic]

How to Use Google AdWords: 11 Steps to Success [Infographic] | Integrated Brand Communications | Scoop.it
If your Google AdWords strategy is stagnating and your pay-per-click advertising needs a boost, check out this infographic for 11 key steps for using AdWords to achieve search marketing success.
Russ Merz, Ph.D.'s insight:
Unsure how to use Adwords for Search Engine Marketing? See these 11 Steps to Success.
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53 Must-Have Features of Local Business Websites [Infographic]

53 Must-Have Features of Local Business Websites [Infographic] | Integrated Brand Communications | Scoop.it
Local business websites features shouldn't always be like those of bigger retailers. Check out this diagram for a visual guide to must-have features and do's & don'ts of your local business site.
Russ Merz, Ph.D.'s insight:
Need a Guide for Designing a Local Business Website? Here is a Template for 53 "Must Have" Features and Do's & Don'ts You Might Find Useful.
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Big Data: From Buzzword to Business Benefits [Infographic]

Big Data: From Buzzword to Business Benefits [Infographic] | Integrated Brand Communications | Scoop.it
Big Data is more than just a buzzword; implementing it correctly can benefit your business and bottom line. Learn more about how companies are using Big Data and how you can benefit, too.
Russ Merz, Ph.D.'s insight:
Looking to get More from Your Big Data? See this Article: "From Buzzword to Business Benefits".
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Six Digital Marketing Trends to Budget for Today [Infographic]

Six Digital Marketing Trends to Budget for Today [Infographic] | Integrated Brand Communications | Scoop.it
With so many digital marketing trends (and fads), where should you focus your marketing efforts - and budget? From data to video to chat and more, these are the trends you should budget for.
Russ Merz, Ph.D.'s insight:
Are you planning for the future of your digital marketing program? Here are 6 trends to build into your budgeting.
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