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25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC] - AllTwitter

25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC] - AllTwitter | Integrated Brand Communications | Scoop.it

When you’re managing your business on social media, it’s essential that you equip yourself with the right tools to do the job.

 

While I’m a firm believer that 90 percent of Twitter is just showing up, simply being a presence isn’t enough unless you have the platforms and apps in place to effectively measure your ROI and maximise your social strategy.

 

This infographic from The Social Media Strategies Summit takes a closer look at 25 awesome social media tools your brand should be using.

Russ Merz, Ph.D.'s insight:

A summary of 25 #SocialMedia #Analytics tools in five categories: Social Listening, Social Conversations, Social Marketing, Social Analytics, and Social Influencers.

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Integrated Brand Communications | Scoop.it
One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
Russ Merz, Ph.D.'s insight:

Do you know which #digitalmarketing tactic has the biggest impact on revenues? This research report will enlighten you.

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Visualising Culture using Semiotics

Visualising Culture using Semiotics | Integrated Brand Communications | Scoop.it

We talk a lot about icebergs when we are attempting to visualise culture and understand its seemingly hidden dynamics. But the way we use icebergs to illustrate culture is not indicative of culture at all. In fact, it’s not even indicative of icebergs.

 

Culture is a manifestation of a human system of signs. It is not immutable. It is not permanent. Neither are icebergs. Picture this reality: 40,000 icebergs of various sizes and shapes breaking off each year, traveling erratically with the wind and melting. Icebergs form a system of movement patterns. So does culture. Looking at one iceberg to explain the dynamics of culture is an unfortunate simplification.

 

At scenarioDNA, we map semiotic data. By semiotic data, we mean the signs and symbols put out into the world, knowingly or not, by human beings. The human-ness of visualising data lies in the randomness of the data and the patterns it creates or avoids. Our purpose in mapping that data is to see the systems that are evolving and help expose tensions that might be otherwise pale.

 
Russ Merz, Ph.D.'s insight:

A fascinating article about a new way to visualize culture using semiotic data maps. Definitely a must read. Thanks to Martina Olbertová for sharing this source.

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Survey Of 500+ Publishers Reveals How They Want To Be Pitched

Survey Of 500+ Publishers Reveals How They Want To Be Pitched | Integrated Brand Communications | Scoop.it
Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.
Russ Merz, Ph.D.'s insight:

Do you know what will help get your press release published? These research finding can help.

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Announcing the 2015 Brandcameo Product Placement Awards

Announcing the 2015 Brandcameo Product Placement Awards | Integrated Brand Communications | Scoop.it

Welcome to brandchannel's annual Brandcameo Product Placement Awards.

 

For more than a decade—15 years, to be exact—we've been tracking product placement and brand appearances in every film that finished #1 at the US box office.

 

Each year on the eve of the Academy Awards we release our own nod to the year in motion pictures. Only instead of honoring the human talent in cinema, we honor the brands and products that make silent contributions (well, not always silent) and often help fund the making of those movies.

 

So once again, we bring you the winners for the good, the bad, the ugly (and sometimes even touching) product placements on the big screen in the past year. Without further ado, here are our awards covering the #1 films last year:

Russ Merz, Ph.D.'s insight:

Product placements can play an important role in developing secondary brand associations for building #brandequity. Here are the 2015 Brand Cameo Award winners for the best product placements by a brand. Agree or Disagree? Sure to be controversial.

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INFOGRAPHIC: Instagram Strategy Tips for Brands

INFOGRAPHIC: Instagram Strategy Tips for Brands | Integrated Brand Communications | Scoop.it

How should brands best represent themselves on Instagram? Customer-relationship-management and cloud-management platform companySalesforce.com provided a checklist, in infographic form.

Salesforce.com said in a blog post introducing its infographic:

Although it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news and other relevant content. Instagram is a smart, unique way to engage with current and potential customers, so how should your brand tap into the photo-sharing platform’s popularity? From the basics like hashtags and descriptions to posting schedules and what not to do, take a look at the best ways to perfect your Instagram strategy and increase brand awareness.

Russ Merz, Ph.D.'s insight:

Brand managers pay attention! Here are some useful stats and tips for how brands can use Instagram.

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Marco Favero's curator insight, February 21, 5:34 AM

aggiungi la tua intuizione ...

Shilpi Mahajan's curator insight, February 25, 9:29 AM

20% global internet users between the age 18-65 have an instagram account. #entrepreneurs need to use this medium effectively..

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The Key Metrics of Influencer Marketing

The Key Metrics of Influencer Marketing | Integrated Brand Communications | Scoop.it

Influencer marketing is now reaching maturity and is considered by many brands to be a powerful path to reach a hyper-segmented audience, raise awareness around their own content and, in some cases, even infer purchasing decisions.

 

However, those who wish to persuade you that it’s possible to transform influencers into an army of brand supporters and content promoters overnight are not selling you anything more than a pipe dream. Successful brands are fully aware that earning an influencer’s trust takes time, and only can be done by cultivating a long-term relationship that creates value for both parties.

 

The good news is that, as with any other area within marketing, there are metrics that can offer guidance and help you hone your strategy.

At Augure, we created a guide aimed to help marketers to define the most useful metrics of influencer marketing for each stage of the influencer engagement journey. We understand how such measurements can be used to increase the efficiency of influencer marketing programs. Here are a few highlights from the ebook.

Russ Merz, Ph.D.'s insight:

How do you measure the effectiveness of your #influencermarketing strategy? Here are some useful ideas about how to do it.

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Marketing Partners LLC's curator insight, February 20, 1:51 PM

Metrics tell us what works and what needs tweaking.  

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2015's Brands With The Most Loyal Customers

2015's Brands With The Most Loyal Customers | Integrated Brand Communications | Scoop.it

Apple AAPL +1.2%, AT&T T -0.49%, Hyundai, Ford, Avis, Domino’s, Dunkin’, Google GOOGL -0.76%, Konica Minolta , Discover and the NFL maintained their #1 category positions in very challenging category environments according to Brand Keys’ 19th Annual Customer Loyalty Engagement Index® (CLEI). Brands that were rated #1 in their categories for the first time included Air Canada , Facebook, Kellogg’s Nutri-Grain Breakfast Bars, Chipotle, Exxon Mobile, Nationwide, and Travelocity.

 

Ratings are based on a brand’s ability to meet customers’ ever-growing expectations better than the competition. Consumer expectations have increased by 28% across the 64 categories in this year’s survey. Meanwhile brands have only managed to improve their ability to satisfy consumers’ expectations by 7% this year. The really hard part is accurately measuring they gap between your brand and your category’s Ideal and then determining what emotional values can help your brand successfully fill it.

Russ Merz, Ph.D.'s insight:

The latest #brandloyalty ranking from Brand Keys. Sure to generate debate.

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Kimberly Kachadoorian's curator insight, February 18, 6:11 PM

Good information  - sadly graphic shown above doesn't appear on the site - at least not when I went there

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Marketers Plan Customer Experience Makeover - eMarketer

Marketers Plan Customer Experience Makeover - eMarketer | Integrated Brand Communications | Scoop.it

Consumers won’t accept anything besides a good customer experience from start to finish, and marketers continue to cater to such demands. In a January 2015 study by Econsultancy in association with Adobe, client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%. 

 

In order to execute these efforts, companies need to beef up customer experience teams. In a November 2014 study by the Economist Intelligence Unit (EIU), sponsored by Marketo, 27% of marketing execs worldwide said customer experience and engagement was a leading area where their companies needed to develop skills. 

Russ Merz, Ph.D.'s insight:

Does your marketing team possess the right skills for delivering the customer experiences (#CXM) consumers demand? Here are some clues for what you need to do.

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How to lead a Business Review on your brand | beloved brands

How to lead a Business Review on your brand | beloved brands | Integrated Brand Communications | Scoop.it

Before engaging in your brand planning process, it is a good discipline to start off by doing a deep dive analysis on everything on your business. And I mean everything.  


Yes, everything!!!


When I was at J&J, we had the luxury of getting our Assistant Brand Managers (ABM) to spend 6 weeks looking at everything on the brand and then getting them to present it to the marketing leadership team. Here’s a little secret: it sounds a little cruel, but we hinted that the business review was a “bit of a test” that would impact your career trajectory. If you give an A-type personality from the best MBA programs a month to dig in and you hint that it’s a “test”, you get some of the best brand reviews ever!  These ABMs also spent a full day each month digging into the monthly consumption and sales numbers and writing up a monthly report which helped keep us on track all year. When I became a Brand Manager, I said “thank god I’m no longer have to do all that analysis, and I can now spend more time just thinking”. But as I moved up to Director level and up to the VP level, I started to lose touch with what was really happening on the brands. So, rather than just pass on the ABM’s monthly report to my boss, I would block off a morning and do up my own monthly report. I dug in on the share data, looking for breaking points in the trend line, questioning any splits I would see after breaking out the regions, channels or sizes. Many times, I’d come up with new conclusions not considered and I’d pass them back down. With that analytical training as an ABM matched up against my experience, I found I could go faster than I used to–because I knew what to look for.

Russ Merz, Ph.D.'s insight:

Do you know how to perform a brand business review? Here are some very useful #brandmanagement guidelines.

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Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples | Integrated Brand Communications | Scoop.it
Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

Visual content marketing has grown tremendously in the last year or two, as brand marketers have started to realize that words alone aren’t going to be enough to keep customers and prospects engaged and involved.

To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing Look Book, with 25 remarkable, best-in-class examples.  (Note: If you would like to download the PDF, select Save via the SlideShare link.)

So, how can your business capitalize on the latest trends in visual content marketing? Here’s our advice, based on some big brand examples that caught our eyes:
Russ Merz, Ph.D.'s insight:

Great examples and guidelines for building brand engagement via visual content.

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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | Integrated Brand Communications | Scoop.it

Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.

 

In many aspects of life, timing is key. If you've got to schedule a very important meeting, and all of the attendees aren't morning people, scheduling an 8 a.m. start time probably won't result in a productive meeting. Or maybe you want to book a cheap vacation -- you probably want to avoid scheduling one during the holidays. 

 

The same is true with content creation and social media. If you want your content to do well on social media, you've got to be strategic about what you publish and when you publish it. To figure out how and when to publish content to have a big social media splash, Fractl recently partnered with BuzzStream to analyze 220,000 articles from 11 verticals published during June 2014 to November 2014. Check out our findings below.

 
Russ Merz, Ph.D.'s insight:

Are you getting the most from your #marketingcontent on #socialmedia? If not, then here are some research findings that might help.

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Marco Favero's curator insight, February 3, 4:33 AM

aggiungi la tua intuizione ...

Steve Whitmore's curator insight, February 3, 9:21 AM

Interesting...

Vicky Gillies's curator insight, February 4, 8:02 AM

Not surprising lists appear high up given the attention span / simplicity of the medium!

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What Works Best for Digital Marketing in 2015? [Infographic]

What Works Best for Digital Marketing in 2015? [Infographic] | Integrated Brand Communications | Scoop.it

Digital marketing is evolving at a rapid rate. As each year passes, the importance of having a properly structured digital marketing strategy is becoming more and more obvious. Smart Insights carried out a massive market research operation and blended it with other research from the best market research sources and the result was the following infographic.

It’s broken down into 3 sections; an overview of global consumer usage; an overview of benchmarks across customer life-cycle followed by research on the most effective techniques for managing digital marketing – according to industry peers.

Russ Merz, Ph.D.'s insight:

The research reported in this article reveals the very large #digitalmarketing growth potential world-wide. It also provides some solid advice for brands trying to manage a digital marketing program.  A worthwhile read.

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tom calabrese's curator insight, January 30, 1:20 PM

Here is my insight on this topic

Mark Attridge's curator insight, January 30, 9:14 PM

An area of marketing I'm hoping I can get a good foot in. Everything is about proposition.

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How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Integrated Brand Communications | Scoop.it

How do you measure the ROI of content marketing? First, you need to create a benchmark. Here's how.

 

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

 

While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. Here are two simple steps to establish a baseline for content effectiveness and prove if it’s failing (or not).

 
Russ Merz, Ph.D.'s insight:

Looking for a way to measures the ROI of your brand's content marketing? Here are two simple steps that might help.

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Twitter, Google and More Are Dreaming Up Content for Themselves -- and Their Partners

Twitter, Google and More Are Dreaming Up Content for Themselves -- and Their Partners | Integrated Brand Communications | Scoop.it

Adland has long emulated Silicon Valley's winning traits -- from its startup mentality to its ability to pivot when an idea fails or needs tweaking. Now tech giants are turning the tables on Madison Avenue. As more creatives take their skills over to the client side, companies such as Google, Facebook and Pinterest are leaning on expert in-house content capabilities. Some produce their own promotional work, others provide creative branding solutions and a few are diving into campaigns and refining what traditional shops are doing.

Search giant Google was among the first to begin draining the agency talent pool. During the 2010 Super Bowl, "Parisian Love," a sweet spot that told a romantic tale entirely through words typed into a search bar, premiered. Many were surprised to see Google advertising at all, others were impressed it had used such a big stage. The ad community sensed a shift when it learned the company had created the ad internally.

Russ Merz, Ph.D.'s insight:

Can social media and search giants do a better job developing digital content than agencies? It seems that a creative business war may be brewing, but will brands prosper?

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Marketing Budgets 2015: digital investment continues to grow [infographic]

Marketing Budgets 2015: digital investment continues to grow [infographic] | Integrated Brand Communications | Scoop.it

77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.

This stat is taken from our Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud. 

The survey, featuring responses from almost 600 companies, acts as a guide for the general health of the marketing industry, looking at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing. 

Although much more in-depth analysis can be found by clicking the above link to download the full 64 page report, we’ve also created the following infographic, revealing some of the key highlights.

Russ Merz, Ph.D.'s insight:

How do your digital marketing investment plans compare to other marketing execs for 2015? Here are some norms you might want to use.

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Five Ways to Create Content That Reigns [Infographic]

Five Ways to Create Content That Reigns [Infographic] | Integrated Brand Communications | Scoop.it

How can marketers better create content that achieves optimal results? Here are five suggestions from a Captora infographic.

Drive pipeline growth with data: "Research-driven campaigns get results and set your marketing efforts apart from the Internet noise," states Captora.

Some two-thirds of marketers say data drives their digital marketing, and 71% say it enables the delivery of more relevant messaging to more finely segmented audience, according to data cited by Captora.

Another suggestion for creating content that rules: play on those heartstrings. Consumers' emotions often determine their brand choices.

The "most viral" emotions are amusement, interest, surprise, happiness, delight, pleasure, affection, and excitement.



Russ Merz, Ph.D.'s insight:

Do you know how to create brand content that will break through the competitive clutter? Here are 5 tips that might help.

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How to Build Customers' Trust and Boost Online Sales [Infographic]

How to Build Customers' Trust and Boost Online Sales [Infographic] | Integrated Brand Communications | Scoop.it

"Shopping cart abandonment is the main income killer for online retailers," according to the following FinancesOnline infographic.

 

Moreover, the average order size lost per abandoned cart is $100 or more.

 

The biggest reason for these abandoned carts is consumers' lack of trust.

 

"Only 65% of online shops display security information during the checkout process," states FinancesOnline.

 

So, how you can inspire trust in your customers when they shop on your website? One way is through site badges. "Trustmarks and security icons in the checkout phase helps visitors trust a site," states FinancesOnline.

Russ Merz, Ph.D.'s insight:

A useful summary of some of the factors #digitalmarketers should consider for building #trust with a website.

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Cadillac Has a New Brand Strategy, and It Involves Subtlety and Fashion

Cadillac Has a New Brand Strategy, and It Involves Subtlety and Fashion | Integrated Brand Communications | Scoop.it
In tandem with its corporate move to New York, the storied car brand is aligning itself with cool, creative partners
Russ Merz, Ph.D.'s insight:

Huh? Sure to generate continued controversy among the Cadillac faithful.

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In A New Marketing World, The Product Is The Message

In A New Marketing World, The Product Is The Message | Integrated Brand Communications | Scoop.it

Two revolutions in technology took place over the last 75 years that significantly affected our lives as consumers. They also had a huge impact on the meaning of brands, the influence of advertising, and the commercialization (and over-commercialization) of the world we know. They should come as no surprise—the first was television; the second was the Internet.

 

However it is not simply the invention of television or the Internet as a new medium that’s of interest; it is how television and the Internet transformed us as consumers. Marshall McLuhan fans will find this discussion familiar. The technology itself isn’t the key part of the story—it’s the effect the medium has on society. The medium is the message. While the effects of television, then the Internet, can be felt in countless aspects of our lives, I’ll confine this current conversation to the consumer-driven portion of our existence.

 

To start, a brand is, in essence, a promise. It represents a group of people (usually a group, sometimes an individual) that stand for something. In exchange for buying into that brand, the people behind it will deliver that promise. It’s that simple.

Russ Merz, Ph.D.'s insight:

An interesting discourse on the link between the brand and the product--in case we've forgotten.

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Infographic: The Elements Of Brand Love In Content - #marketing

Infographic: The Elements Of Brand Love In Content - #marketing | Integrated Brand Communications | Scoop.it

 

 

Onespot - a firm that provides content marketing services - put together an infographic that illustrates why emotional connection matters in content marketing, and proposes some tips for creating meaningful emotional connections with your content.

Key Takeaways:


Lesson in love for content marketers:

Embrace awe: Whether you choose to take a challenging stance, ask a provocative question or simply state a startling fact, your brand can tap into the power of surprise to connect with customers and create shareable content.

Picture this: Images work quickly to covey emotions and express often complex ideas. Leverage compelling imagery, but don;t be afraid to leave out faces. While it may seem counterintuitive, brand photos without faces have been shown to receive 23 percent more shares.

Be passionate: Showing the human side of your brand is an easy way to develop a more emotional persona. Share what really gets you inspired. Give a glimpse behind the charity work you do or lives you've improved. But always be authentic.

Russ Merz, Ph.D.'s insight:

Do you know how to make an emotional connection with your brand's #contentmarketing? Here are some ideas.

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Katherine Elizabeth's curator insight, February 16, 7:44 PM

All you need is love. :)

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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | Integrated Brand Communications | Scoop.it

When producing content, your number one goal should be to add value for your community. That value might be sharing tactics to accomplish their goals, or lessons on how to make the best use of your product. Or it could be introducing them to tools that will make their lives easier, or even to the best restaurants in their city. No matter what your topic (aka value) is, your content is driven by your community.

Listening to your community is an obvious first step to unlocking the power of your content marketing, but it’s one that goes tremendously overlooked. Here’s how you can lay the foundation of a strong and sustainable content strategy by using social media listening to hear what your community is saying.

Russ Merz, Ph.D.'s insight:

Here are 5 valuable guidelines for how to use social media listening and monitoring to help brands develop relevant content.

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Jeanne M Munoz's curator insight, February 27, 12:42 PM

Emphasizes the value of social media listening to determine what types of content add value for your audience. Includes some strategies to try.

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20 powerful reasons to use infographics |

20 powerful reasons to use infographics | | Integrated Brand Communications | Scoop.it

Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

 

Infographics have been around for many years. In newspapers, infographics are commonly used to show the weather, as well as maps, site plans, and graphs for statistical data. Modern maps, especially route maps for transit systems, use infographic techniques to integrate a variety of information.

 

The increase in the number of easy-to-use digital tools has made the creation of infographics widely available to everyone. Social media sites allow for individual infographics to be shared and spread around the world.

 

Visual.ly and Piktochart are two companies that offer great platforms for creating infographics. We, at BarnRaisers, are big believers in the value of infographics for our clients. Here’s a recent one we did for the Interactive Advertising Bureau (IAB) onEight Reasons Why Digital Advertising Works for Brands.

What makes infographics so effective. Infographics tell stories that are in sync with way we like to learn and retain information as human being.

Here are 20 powerful reasons to use infographics.

Russ Merz, Ph.D.'s insight:

Are you looking for some reasons to use #infographics in your brand's #digitalmarketing campaigns? Here are 20 that might work.

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The State of Content Marketing in 2015: Surveys and Predictions - Marketing Digest

The State of Content Marketing in 2015: Surveys and Predictions - Marketing Digest | Integrated Brand Communications | Scoop.it

A significant percentage of content marketers want to increase their budgets as well as the amount of content they produce.

 

As traditional marketing is gradually eclipsed by new technologies, the rapid digitization of information, and changing consumer behaviors, more and more marketers are using content marketing to reach out to clearly defined audiences.

 

While previous years were concerned with mastering individual channels, identifying and connecting with the right audience, and creating cohesive content marketing strategies, 2015 will be dominated by the need to deliver a common brand experience, both online and offline. As consumers adopt an increasingly multi-platform approach to content consumption, marketers are challenged to create content that can be accessed across platforms, apps, and devices.

Russ Merz, Ph.D.'s insight:

How does #contentmarketing in #B2B markets differ from its practice in #B2C markets? The article provides a comparative glimpse of the differences in terms of content creation, goals, metrics, tactics used, and expenditures. A nice summary and worthwhile read.   

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Three key digital marketing trends from Q4 2014 - Fourth Source

Three key digital marketing trends from Q4 2014 - Fourth Source | Integrated Brand Communications | Scoop.it

At the end of each quarter, Kenshoo analyses the performance of search and social advertising based on over 6,000 advertisers and agencies who use our platform. Our sample includes only clients who have been active on the platform for 5 consecutive quarters and covers more than 425 billion impressions, 6 billion clicks and $3.75 billion in advertiser spend from 51 countries around the world.

 

Here are the three most important trends we saw in Q4 2014

Russ Merz, Ph.D.'s insight:

A statistical comparison of performance metrics for #search vs #socialmedia marketing and advertising.

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8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Integrated Brand Communications | Scoop.it

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?

Then I’ve got a challenge for you.

Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…

Essential Knowledge: Digital Marketing Trends In 2015

Russ Merz, Ph.D.'s insight:

How many of these #digitalmarketing trends are you ready to act on in 2015?

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Sue Walsh's curator insight, January 29, 8:22 PM

Well worth checking out this article. Logical but also a good stocktake on what you are actually using (or not).