Last night Rafa Nadal defeated Novka Djokovic in the Men's Final to win the 2013 US Open in a match that tennis fans will be talking about for years. That match followed an equally exciting Women's Final on Sunday, when Serena Williams beat Victoria Azarenka to win her second consecutive 2013 US Open title.
Those of us lucky enough to work at the US Open enjoy the tennis matches, but as the technology provider to the United States Tennis Association, our goal is to provide the best experiences for fans, the media, coaches and players.
We also see major sporting events as a way to illustrate business applications for the technology developed for the USTA. Three new commercials debuted during US Open coverage on CBS, ESPN and the Tennis Channel. They are: