Integrated Brand Communications
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Analytics Helps Tennis Players and Businesses Go from Good to Great

Analytics Helps Tennis Players and Businesses Go from Good to Great | Integrated Brand Communications | Scoop.it

Last night Rafa Nadal defeated Novka Djokovic in the Men's Final to win the 2013 US Open in a match that tennis fans will be talking about for years. That match followed an equally exciting Women's Final on Sunday, when Serena Williams beat Victoria Azarenka to win her second consecutive 2013 US Open title.

Those of us lucky enough to work at the US Open enjoy the tennis matches, but as the technology provider to the United States Tennis Association, our goal is to provide the best experiences for fans, the media, coaches and players.

We also see major sporting events as a way to illustrate business applications for the technology developed for the USTA. Three new commercials debuted during US Open coverage on CBS, ESPN and the Tennis Channel. They are:

Russ Merz, Ph.D.'s insight:

This article illustrates how #IBM #bigdata analysis helped USTA identify opportunities for engaging with their audience more effectively (#sports #marketing).

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StroyC BCU's curator insight, September 12, 2013 3:43 AM

"Around the water cooler" for today: what could be some of the other advantages and disadvantages in this or other sports? other business industries?

Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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How Execs Rank Digital Marketing Solution Capabilities - eMarketer

How Execs Rank Digital Marketing Solution Capabilities - eMarketer | Integrated Brand Communications | Scoop.it
More marketers are focusing on analytics
Russ Merz, Ph.D.'s insight:
When selecting a digital marketing technology for your company, what are the most important capabilities? See how your criteria compare to execs worldwide in this article.
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10 top social selling best practices from 10 experts

10 top social selling best practices from 10 experts | Integrated Brand Communications | Scoop.it
Social Selling best practices are methods and techniques that have consistently shown superior results to other means and are used as a benchmark.
Russ Merz, Ph.D.'s insight:
Looking for some social selling best practices? Here are 10 guidelines from leading experts.
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Beware of Unsafe User-Generated Content [Infographic]

Beware of Unsafe User-Generated Content [Infographic] | Integrated Brand Communications | Scoop.it
Content - Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.
Russ Merz, Ph.D.'s insight:
Is "user generated content" an important tactic in your brand's content marketing strategy? See this article for some of the dangers associated with its use and how they can damage your brand.
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Where Should Brands Share Videos? 

Where Should Brands Share Videos?  | Integrated Brand Communications | Scoop.it
The major social platforms are beefing up their video offerings, but not all of them provide brands with equal engagement.
Russ Merz, Ph.D.'s insight:
Trying to decide where your brand should share videos? See this article for some useful guidelines.
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How to Make Public Relations Drive SEO

How to Make Public Relations Drive SEO | Integrated Brand Communications | Scoop.it
Public Relations - PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
Russ Merz, Ph.D.'s insight:
Want to know how to integrate Public Relations with SEO? Here's 6 step process that you can use.
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38 B2B Content Marketing Case Studies for 2016

38 B2B Content Marketing Case Studies for 2016 | Integrated Brand Communications | Scoop.it
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t
Russ Merz, Ph.D.'s insight:
Looking for some good B2B content marketing examples? Here are 38 case studies that should work!
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Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers | Netimperative - latest digital marketing news

Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo. Product focused ads on Facebook and growing interest in Instagram have also contributed to the rise in social advertising – pushing spend i
Russ Merz, Ph.D.'s insight:
Is your brand budgeting more for social advertising? What about your competitors? Global spending trends are up 86% in the 1st quarter of 2016. How does your brand compare?
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What Brands are Doing on Instagram and Snapchat

What Brands are Doing on Instagram and Snapchat | Integrated Brand Communications | Scoop.it
Brands are more active on Snapchat – especially Consumer Electronics companies, which share an average 39 posts each week.
Russ Merz, Ph.D.'s insight:
Want to Know What Brands are Doing on Instagram and Snapchat? See This Report From L2 Digital.
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Friilance's curator insight, April 21, 5:09 PM

What Brands are Doing on Instagram and Snapchat

Cat's curator insight, April 22, 7:06 AM
Brilliant Snapchat vs Instagram insights.
Friilance's curator insight, April 23, 1:40 AM

What Brands are Doing on Instagram and Snapchat

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Four Tools for Endless Content Ideas

Four Tools for Endless Content Ideas | Integrated Brand Communications | Scoop.it
Content - A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals suc
Russ Merz, Ph.D.'s insight:
Looking for Content Marketing Ideas? Here Are Four Tools That Can Help!
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Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand

Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand | Integrated Brand Communications | Scoop.it
Brand Management - Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achievin
Russ Merz, Ph.D.'s insight:
Do you need some best practices for launching that new rebranding initiative you've been slaving over? See these 6 tips for an internal and external launch. your insight
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What Consumers Want From Brand Emails

What Consumers Want From Brand Emails | Integrated Brand Communications | Scoop.it
Email Marketing - Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
Russ Merz, Ph.D.'s insight:
Do You Know What Consumers Want From Your Brand Emails? See These Survey Results.
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US Healthcare Execs Prefer Site Metrics to Patient Feedback on Content Marketing - eMarketer

US Healthcare Execs Prefer Site Metrics to Patient Feedback on Content Marketing - eMarketer | Integrated Brand Communications | Scoop.it
43.3% of executives struggle to effectively measure marketing success
Russ Merz, Ph.D.'s insight:
How are you measuring content marketing performance? Healthcare execs prefer website metrics over patient feedback.
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Shareablee Social Scorecard Reveals Top 25 U.S. Social Brands in Q1 2016

Shareablee Social Scorecard Reveals Top 25 U.S. Social Brands in Q1 2016 | Integrated Brand Communications | Scoop.it
NEW YORK, April 13, 2016 /PRNewswire/ -- Shareablee Social Scorecard Reveals Top 25 U.S. Social Brands in Q1 2016. Tastemade Sees Highes
Russ Merz, Ph.D.'s insight:
Want to know which brands rank in the top 25 social brands? See this Shareablee research report containing the Q1 Social Scorecard.
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Content Marketers Need to Act Like Publishers

Not just think like them.
Russ Merz, Ph.D.'s insight:
Want to insure that your content marketing strategy succeeds? See these guidelines.
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How to Create Content Ideas for New Clients [Infographic]

How to Create Content Ideas for New Clients [Infographic] | Integrated Brand Communications | Scoop.it
Content - Creating content for a brand-new client can be challenging at times. The following infographic can make the process easier by guiding you through five crucial steps of planning an
Russ Merz, Ph.D.'s insight:
Have a new client? Need some marketing content ideas? Here's a 5 step approach you can use.
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Eric LaRose's curator insight, May 3, 2:07 PM
Some great techniques to help clients develop meaningful content.
The Vx Group's curator insight, May 3, 2:11 PM

Some great tips on creating meaningful content to support your brand.

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The New Agency Landscape, What Has Changed? 

The New Agency Landscape, What Has Changed?  | Integrated Brand Communications | Scoop.it
Once powerhouses, large, traditional, full-service agencies are facing competition from smaller, tech-focused players that offer pre-packaged approaches at a
Russ Merz, Ph.D.'s insight:
Seeking an agency partner but unsure how to do it? Here's a process to use.
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How to Create a Modern Social Media Strategy. | Falcon Social

How to Create a Modern Social Media Strategy. | Falcon Social | Integrated Brand Communications | Scoop.it
Russ Merz, Ph.D.'s insight:
Unsure How to Create a Modern Social Media Strategy? Here are 4 Steps You Can Take
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donhornsby's curator insight, May 2, 9:59 AM
(From the article): Depending on the importance of social in your organization, these four steps will find themselves in different scales in your overall marketing strategy. The key to successful customer interactions is now moving beyond social, to include a variety of touchpoints that have an influence on the overall customer experience and customer lifetime value. Ultimately, no matter how much of the social strategy is written in the marketing department, your customers are the ones that decide if your efforts match their expectations…and they will be quick to let you know if you fall short of the mark.
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YouTube Ads Leaderboard: Empowering Ads

YouTube Ads Leaderboard: Empowering Ads | Integrated Brand Communications | Scoop.it
To celebrate the brands inspiring women by spreading messages of gender equality, love, and body positivity, we've showcased the top empowering ads that have appeared on the Ads Leaderboard from 2013 to 2016.
Russ Merz, Ph.D.'s insight:
See how brands are using video ads to communicate empowering messages. Here are 10 great examples.
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6 studies why Facebook organic reach is declining so fast

6 studies why Facebook organic reach is declining so fast | Integrated Brand Communications | Scoop.it
50,000,000 businesses post 1.5 times a day to reach a 2% of their audience. Why is Facebook organic reach declining so fast? 6 studies explain.
Russ Merz, Ph.D.'s insight:
Did you know that Facebook's organic reach is declining fast? Here are some reasons why.
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21 Video Marketing Ideas for Small-Business Budgets [Infographic]

21 Video Marketing Ideas for Small-Business Budgets [Infographic] | Integrated Brand Communications | Scoop.it
Content - Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
Russ Merz, Ph.D.'s insight:
Small Business Marketers! Do you need some ideas about how to use video marketing in your digital marketing programs? See this article.
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YouTube ads ‘getting better ROI than TV’ | Netimperative - latest digital marketing news

YouTube ads ‘getting better ROI than TV’ | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research. The Google-owned video site carried out a “meta-analysis” of 56 case studies across eight countries that “shows how online video contributes to offline sales and proves that it should play a bigger part in th
Russ Merz, Ph.D.'s insight:
Is your brand using digital media for the delivery of video advertising? Perhaps it should given that new research finds ad performance on YouTube exceeds TV.
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What Marketers Really Think About Brand Experience [Infographic]

What Marketers Really Think About Brand Experience [Infographic] | Integrated Brand Communications | Scoop.it
Brand Management - What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience.
Russ Merz, Ph.D.'s insight:
Do you know the top 5 challenges marketers face when delivering brand experiences to customers? See this article for relevant research findings.
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How to Innovate, From Sephora’s Innovation Lab

How to Innovate, From Sephora’s Innovation Lab | Integrated Brand Communications | Scoop.it
Senior Director of Sephora’s Innovation Lab Johnna Marcus spoke at the L2 Mobile Clinic about how the Lab creates and fosters a culture of innovation.
Russ Merz, Ph.D.'s insight:
Need a lesson in how to be an innovative brand? See how Sephora does it.
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Russ Merz, Ph.D.'s curator insight, April 18, 4:05 PM
Need a lesson in how to be an innovative brand? See how Sephora does it.
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Bud and the Importance of On-Brand Assets

Bud and the Importance of On-Brand Assets | Integrated Brand Communications | Scoop.it
Let’s take an in depth look into the rebranding of an American icon.
Russ Merz, Ph.D.'s insight:
Did you know that packaging for CPG brands is an important tactic for communicating brand identity? Here's a case study in rebranding illustrating some of the issues.
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In Video Advertising, Is Longer Stronger?

In Video Advertising, Is Longer Stronger? | Integrated Brand Communications | Scoop.it
The latest from Unskippable Labs: an experiment in video advertising. How the length of video ads impacts brand recall, favorability, and VTR.
Russ Merz, Ph.D.'s insight:
Are your video ads accomplishing their objectives? Unsure whether to use short or long ads? Here's some Google research that may help.
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