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How Much Does Content Strategy Cost? - Business 2 Community

How Much Does Content Strategy Cost? - Business 2 Community | Integrated Brand Communications | Scoop.it

How much does a content strategy cost? This is a common question many business owners have when looking to get into the realm of content marketing and everything it encompasses. In the past I’ve written about how the content marketing ecosystem is rapidly evolving and also how much content marketing costs. This post will be about the most important part in the process since strategy is the road map for all content marketing efforts. You will be able to fall back on this plan when you thought you ran out of ideas for brainstorming, creating, and distributing the content that will engage your audience and produce results long after the content has been published.


Why A Content Strategy Is Important


There is an old quote from Winston Churchill which states: “He who fails to plan is planning to fail.” That sentiment is the perfect parallel to creating a strategy for content marketing. Without a strategy, your content may fall flat without integrating goals backed by research, and creating a plan for you to stick to. Creating a content marketing strategy allows you to forecast the actions you will take far into the future and will guide all content creation, promotion, and distribution you choose to do. Most importantly, a strategy keeps you honest. Before we can even talk numbers, you must understand all that is included in devising a content marketing strategy.


 

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Content marketing costs for a #brand are a function of goals strategy market and actions.

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Head-to-Head: Direct Mail vs. Email [Infographic]

Head-to-Head: Direct Mail vs. Email [Infographic] | Integrated Brand Communications | Scoop.it
Which is more effective in marketing and performs better - email or direct mail? The answer, as you might suspect, is not clear cut. See how marketers can combine email and direct mail campaigns.
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Ever wonder how email compares to direct mail, and which Is more effective? See this article for some researched-based answers.
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How to Write Compelling Email Content Customers Want to Read [Infographic]

How to Write Compelling Email Content Customers Want to Read [Infographic] | Integrated Brand Communications | Scoop.it
How can you make your email campaigns and content good enough to grab readers' attention? For practical tips on writing email content that customers want to read, check out this infographic.
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Is Your Email Campaign Working? Here's How to Write Compelling Content Customers Want to Read.
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15 Ways Your Company Can Salvage Its Reputation During A Crisis

15 Ways Your Company Can Salvage Its Reputation During A Crisis | Integrated Brand Communications | Scoop.it
It can be tempting to say "no comment" when in crisis management mode, but it's important for people to always hear from the source.
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Need some guidelines for repairing your corporate or brand reputation ? See this article for 15 suggestions.
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High-Quality Products Key to Gaining Online Reviews

High-Quality Products Key to Gaining Online Reviews | Integrated Brand Communications | Scoop.it
Mobiles are now first when it comes to the research and advocacy phase, and the same could soon be true for the transaction phase of the purchase journey.
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Do you know how to gain online product reviews? Here are the top 10 reasons for brand advocacy.
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The 10 Highest-Paying Digital Marketing Jobs

The 10 Highest-Paying Digital Marketing Jobs | Integrated Brand Communications | Scoop.it
Which digital marketing and technology jobs have the highest average annual salary ranges in the US? See these results from data for nearly 70,000 digital marketing and IT job placements.
Russ Merz, Ph.D.'s insight:
Want to Know The Highest-Paying Digital Marketing Jobs? See These Research Findings.
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8 surprisingly simple steps to calculate ROI

8 surprisingly simple steps to calculate ROI | Integrated Brand Communications | Scoop.it
ROI formula requires only two numbers; the cost of your venture and the return made from that venture. Why does it have to be so complex?
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Need some help calculating ROI? See these 8 surprisingly simple steps.
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What the Rise of Virtual Reality Means for Marketing [Animated Infographic]

What the Rise of Virtual Reality Means for Marketing [Animated Infographic] | Integrated Brand Communications | Scoop.it
Virtual reality (VR) is transcending gaming and becoming a tool for marketers. Check out this GIF infographic to see how brands are using it as a marketing tactic—and how your company could, too.
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Want to Know How Virtual Reality is Used as a Marketing Tactic? See This Article.
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Big brands pull Google ads over extremist content fears | Netimperative - latest digital marketing news

Big brands pull Google ads over extremist content fears | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government. Last week, the UK government decided to remove its adverts from YouTube – which is owned by Google – after it emerged ... [Read more...]
Russ Merz, Ph.D.'s insight:
Big brands concerned about ad placement next to extremist content in YouTube video streams. Is social media ad environment becoming an important issue in protection of brand assets?
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Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]

Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic] | Integrated Brand Communications | Scoop.it
Digital marketing campaigns come down to selecting the right strategy and using the right tactics and metrics to achieve and measure campaign results. This flowchart infographic can help!
Russ Merz, Ph.D.'s insight:
Need Some Help Choosing the Right Digital Advertising Strategies & Campaign Metrics? See This Article For Some Useful Guidelines.
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Marketing Technology Tool and Platform Use

Marketing Technology Tool and Platform Use | Integrated Brand Communications | Scoop.it
Most companies use 6 or more martech tools or platforms in their marketing stacks, research finds. Fully 1 in 3 don't have a strategic plan for developing their stack. Check out more stats!
Russ Merz, Ph.D.'s insight:
How Does Your Marketing Technology Stack Compare to Norms? See This Research Report.
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Digital Branding From Google’s Perspective

Andrew Leonard, Agency Development Manager at Google, talks with Ryan Rieches about micro moments and what companies like Home Depot, Red Roof Inn an
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Looking for Digital Branding Guidelines? See These Best Practices from Google.
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Everett Bowes's curator insight, March 10, 5:36 AM
Looking for Digital Branding Guidelines? See These Best Practices from Google.
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A New Era for Movement Brands: 6 Lessons from the Women’s March | Sustainable Brands

A New Era for Movement Brands: 6 Lessons from the Women’s March | Sustainable Brands | Integrated Brand Communications | Scoop.it
Tweet
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What lessons can brands take away from movements like #ADayWithoutAWoman ? Here are 6 key insights.
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Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]

Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic] | Integrated Brand Communications | Scoop.it
To tell your brand story through video, you'll need to use human emotions to reach and connect with viewers via images. This infographic explains emotional motivators and techniques you can use.
Russ Merz, Ph.D.'s insight:
Do you want to know how to better connect with customers? See this article about how #videomarketing enhances brand stories.
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Everett Bowes's curator insight, March 7, 8:33 PM
Do you want to know how to better connect with customers? See this article about how #videomarketing enhances brand stories.
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11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]

11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic] | Integrated Brand Communications | Scoop.it
Presentations are critical in the modern workplace, but most people have anxiety about public speaking. These tips on how to hone your presentation skills and win over audiences can help.
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Delivering a Presentation Soon? Here are 11 Tips for Building and Delivering Killer Presentations.
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30 fascinating facts about Organic vs Paid Social

30 fascinating facts about Organic vs Paid Social | Integrated Brand Communications | Scoop.it
Organic vs Paid Social. Social media is the most genuine form of marketing. Is one more effective than the other? Do they work better together? How?
Russ Merz, Ph.D.'s insight:
Need some Social Media Marketing facts for your next presentation? See this list, with sources, of 30 fascinating facts about Organic vs Paid Social.
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Everett Bowes's curator insight, April 16, 9:11 PM
Some of these statistics were really interesting.
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The Ins and Outs of Awesome Infographics [Infographic]

The Ins and Outs of Awesome Infographics [Infographic] | Integrated Brand Communications | Scoop.it
Infographics are liked and shared on social media 3X more than other types of content. How do you create one that stands out? Here are some tips from IBM - in infographic form, of course!
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Want to Know How to Create Eye-Catching Infographics That Engage and Get Shared? See This Article.
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Traditional vs. Programmatic Media Buying [Infographic]

Traditional vs. Programmatic Media Buying [Infographic] | Integrated Brand Communications | Scoop.it
Programmatic ad buys can be more efficient than traditional media buys, but what do you need to know before switching? Check out this infographic comparing traditional & programmatic media buying.
Russ Merz, Ph.D.'s insight:
Know the difference between traditional vs programmatic media buying? See this side-by-side comparison for clarification.
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6 Pinterest hacks to grow your business [INFOGRAPHIC] | Netimperative - latest digital marketing news

6 Pinterest hacks to grow your business [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business. Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on ... [Read more...]
Russ Merz, Ph.D.'s insight:
Want to know how Pinterest can be used to grow your business? Here are 6 growth hacks to use. 
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The 10 Companies With the Best Reputations Worldwide

The 10 Companies With the Best Reputations Worldwide | Integrated Brand Communications | Scoop.it
The companies with the highest brand reputation in the world's 15 largest economies are led by Rolex, Lego, and Disney, but the rankings varied (often significantly) by region. See the data here.
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Do you know the Top 10 Global Companies with the Best Brand Reputations? See this article for a research review.
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Ad Safety Boils Over in the UK. Will Brands Be Next to Act? - eMarketer

Ad Safety Boils Over in the UK. Will Brands Be Next to Act? - eMarketer | Integrated Brand Communications | Scoop.it
Greater public focus could see protection become a bigger concern
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Protecting brand integrity in social media advertising environments becoming a hot issue in digital marketing.
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What Brands Can Do to Win the Trust of Women - eMarketer

What Brands Can Do to Win the Trust of Women - eMarketer | Integrated Brand Communications | Scoop.it
Providing good customer experience is a start
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Research reported by eMarketer finds responding to customer feedback and being concerned about brand reputation among top factors building brand trust with women shoppers.
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Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance

Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance | Integrated Brand Communications | Scoop.it
To improve marketing and advertising performance and optimize spend, marketers must measure their marketing efforts. But you should avoid these 5 common mistakes - and use these best-practices.
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Do you know the 5 most common pitfalls and best practices for measuring marketing and advertising performance? See this article.
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Get the Most Out of Your Marketing Automation Tools [Infographic]

Get the Most Out of Your Marketing Automation Tools [Infographic] | Integrated Brand Communications | Scoop.it
Marketing automation is a big investment, as are the barriers to adopting and fully implementing automation tools. See the steps marketers can take to successfully implement marketing automation.
Russ Merz, Ph.D.'s insight:
Do You Know How to Get the Most from Your Marketing Automation Investment? If Not, See This Article.
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This Agency Dropped an App on International Women's Day That Detects When Men Interrupt Women

This Agency Dropped an App on International Women's Day That Detects When Men Interrupt Women | Integrated Brand Communications | Scoop.it
BETC Sao Paulo’s Woman Interrupted helps men realize when they’re cutting women off and shows women how pervasive the problem is for them.
Russ Merz, Ph.D.'s insight:
Agency Drops an App on International Women’s Day That Detects When Men Interrupt Women...#manterruption.
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How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ

How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ | Integrated Brand Communications | Scoop.it
Key performance indicators (KPIs) optimize your marketing performance only when you apply what you learn. Here's how to take a smart approach to marketing measurement that guides decisions.
Russ Merz, Ph.D.'s insight:
Need to get more out of your KPIs? Here's a three step approach for improving your KPI IQ that might be useful.
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