Integrated Brand Communications
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11 company case studies prove ROI of LinkedIn

11 company case studies prove ROI of LinkedIn | Integrated Brand Communications | Scoop.it

If lead generation is important for your business, LinkedIn has the highest rate for social networks; 3X higher than Facebook and Twitter.

 

Did you also know?

80% of LinkedIn’s revenue comes from brands, corporations and businesses (Social Media Examiner)81% of LinkedIn users belong to LinkedIn Groups (HubSpot)83% of B2B marketers use Linkedlin to distribute content (Content Marketing Institute)3 million+ companies have Company Pages on LinkedIn (Brafton)238  million people are on LinkedIn (as of August 2013 with 10 new member join every 5 seconds (Digital Marketing Ramblings)

Does this create a marketplace for doing business that generates revenue with measurable results? See for yourself. Here are 11 company case studies that prove the ROI of LinkedIn.

Russ Merz, Ph.D.'s insight:

These results add to the increasing body of evidence for the #ROI of social media marketing (#SMM).

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Facebook's Leaked Content Guidelines: What Marketers Should Know - eMarketer

Facebook's Leaked Content Guidelines: What Marketers Should Know - eMarketer | Integrated Brand Communications | Scoop.it

A leaked document published by The Guardian outlines the guidelines Facebook is using to monitor big topic issues like violence and racism. Saying “#stab and become the fear of the Zionist,” for example, would be considered a credible threat—and Facebook moderators would be able to remove that particular content. But saying “kick a person with red hair” or “let’s beat up fat kids” is not considered a realistic threat of violence. Similarly, videos featuring violent deaths will be marked as disturbing, but will not always be deleted because they might raise awareness about issues such as mental illness. Clearly, there are gray areas in the way content is handled. What the leak has done is shed light on one simple truth: Publishing mammoths like Facebook and Google (which has also experienced its share of controversy over content) can’t currently provide 100% brand safety.

Russ Merz, Ph.D.'s insight:
Can Facebook guarantee brand safety on its social media platform? What marketers should know about the ad environment.
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Do corporate values matter? 40% of consumers abandon brands due to poor behaviours | Netimperative - latest digital marketing news

Do corporate values matter? 40% of consumers abandon brands due to poor behaviours | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it

Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom. The other key stats found that: · Almost half (49%) of the respondents said they were willing to pay more for a brand that supports a cause o Interestingly this number rises to 60% in 18-24 year-olds showing that social consciousness is rising in the younger generation · 63% believe that brands have a responsibility to give back to society · 80% state that brands must take steps to minimise environmental impact The study shows power of brand purpose with almost 1-in-2 consumers willing to pay more for a brand that supports a cause that’s important to them.

http://www.mediacom.com/en/

Russ Merz, Ph.D.'s insight:
Is your corporate reputation building or destroying your consumer-based brand equity? Research research provides insights into how brand customers react to corporate activities.
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Everett Bowes's curator insight, May 22, 11:54 PM
Is your corporate reputation building or destroying your consumer-based brand equity? Research research provides insights into how brand customers react to corporate activities.
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The Future of Public Relations: Trends, Skills, PR vs. Marketing

The Future of Public Relations: Trends, Skills, PR vs. Marketing | Integrated Brand Communications | Scoop.it
Public relations professionals say digital storytelling and social listening are the top trends that will impact PR's future. They cite strategic planning and writing as top skills for growth.
Russ Merz, Ph.D.'s insight:
What trends & skills most likely to affect the future of public relations? See these study results.
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How to explain reputation to the C-level in 20 minutes and 10 slides (backed by science) | FINN

How to explain reputation to the C-level in 20 minutes and 10 slides (backed by science) | FINN | Integrated Brand Communications | Scoop.it
When talking to C-level, we tend to get the same batch of questions about reputation. A non-exhaustive list would include: "What's the impact of reputation on our business?" (or: "What does reputation do for our sales and revenue?")  "What is reputation, anyway? It seems a vague concept."  "Reputation sounds like a nice to have - why should I care about reputation? (What's in it for us?)" "How can we be sure that communication will improve our reputation?" 
Russ Merz, Ph.D.'s insight:
Looking for some reasons to measure your corporate reputation that CEOs will appreciate? Here are 7 good ones.
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Everett Bowes's curator insight, May 20, 10:42 PM
Looking for some reasons to measure your corporate reputation that CEOs will appreciate? Here are 7 good ones.
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How to Use Online Communities for a Marketing Strategy Driven by Customer Data

How to Use Online Communities for a Marketing Strategy Driven by Customer Data | Integrated Brand Communications | Scoop.it
Online customer communities offer you an opportunity to better understand customers. The data and insight they provide can guide your marketing strategy: See why and how in this article.
Russ Merz, Ph.D.'s insight:
Are You Using Online Communities to Drive Marketing Strategy? Here's Why You Should.
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Why a Global Content Model Makes Sense in Today's Market [Infographic]

Why a Global Content Model Makes Sense in Today's Market [Infographic] | Integrated Brand Communications | Scoop.it
Marketing globally, and translating your Web content into local languages, can be a lot more work. But a global content operating model can efficiently reduce that marketing effort. See how.
Russ Merz, Ph.D.'s insight:
Is your brand pursuing a global content model? For why you should consider it see this article.
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How We Drive Massive Growth by Running Calculated, High-Risk Tests

How We Drive Massive Growth by Running Calculated, High-Risk Tests | Integrated Brand Communications | Scoop.it
The Wishpond growth team is made up of a bunch of great and (frankly) pretty ballsy people. It's Carlo, Kevin and I (Wishpond's content team), Matt (head o
Russ Merz, Ph.D.'s insight:
Need some guidelines for building a growth hacking methodology? See this article for the key steps in the process.
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52 ecommerce stats every business should know to grow

52 ecommerce stats every business should know to grow | Integrated Brand Communications | Scoop.it
Ecommerce stats show we buy more online from more devices in more places and at more times than ever before. And this migration is going to continue.
Russ Merz, Ph.D.'s insight:
Do you know how ecommerce is evolving? Here are 52 stats every business should know to grow.
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Why Your Brand Should Be On A Social Mission - Brand Quarterly

Why Your Brand Should Be On A Social Mission - Brand Quarterly | Integrated Brand Communications | Scoop.it
Today’s consumers demand much more than just a good deal. For brands to stay competitive in today’s marketplace, they must have a purpose behind their brand and show a desire to fulfill more than just their own bottom line. Whe
Russ Merz, Ph.D.'s insight:
Why Your Brand Should Be On A Social Mission and 3 Ways to Implement it.
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Seven Easy Tactics for Generating Content Marketing Ideas

Seven Easy Tactics for Generating Content Marketing Ideas | Integrated Brand Communications | Scoop.it
Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.
Russ Merz, Ph.D.'s insight:
Looking for ways to generate content marketing ideas? Here are 7 easy tactics you can use.
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What Emotionally Connects Consumers to Brands?

What Emotionally Connects Consumers to Brands? | Integrated Brand Communications | Scoop.it
Consumers say they feel most emotionally connected with a brand that seems to care about people like themselves and is making a positive difference in the world. See more study findings.
Russ Merz, Ph.D.'s insight:
Do you know why people emotionally connect with brands? Here are some reasons you may want to consider.
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Revenue Is Not A KPI, but These Six Measures Are

Revenue Is Not A KPI, but These Six Measures Are | Integrated Brand Communications | Scoop.it
These 6 key indicators are better at measuring business performance than revenue. Why? Revenue is not a KPI. It tells you little about your customers, and it hides successes as well as problems.
Russ Merz, Ph.D.'s insight:
Confused about which metrics are KPIs & which are not? This article might clarify the differences for you.
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10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]

10 Performance Marketing Stats Marketers Should Know: Europe [Infographic] | Integrated Brand Communications | Scoop.it
Check out trends in, and stats about, performance marketing - i.e., when the advertiser pays only if there are measurable results, such as a click or a lead-form completion - in Europe.
Russ Merz, Ph.D.'s insight:
How well is your digital marketing working? Here are 10 performance marketing stats marketers should know.
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2017 Cone Communications CSR Study

2017 Cone Communications CSR Study | Integrated Brand Communications | Scoop.it
2017 will be remembered as the year that corporate social responsibility
(CSR) was redefined. Although CSR will always be grounded in business
operations – from water conservation to supply chain transparency –
recently, the stakes have gotten a lot higher. Companies must now share not
only what they stand for, but what they stand up for.   
Russ Merz, Ph.D.'s insight:
New CSR Research by Cone Communications documents the extent to which corporate social responsibility affects consumer behaviors.
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Snapchat, Facebook Fuel AR Growth - eMarketer

Snapchat, Facebook Fuel AR Growth - eMarketer | Integrated Brand Communications | Scoop.it
VR has been slower to catch on in the US
Russ Merz, Ph.D.'s insight:
Snapchat, Facebook Fuel Augmented Reality Growth, but Virtual Reality Slower. Are you on the AR/VR Bandwagon yet?
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How to Use Google AdWords: 11 Steps to Success [Infographic]

How to Use Google AdWords: 11 Steps to Success [Infographic] | Integrated Brand Communications | Scoop.it
If your Google AdWords strategy is stagnating and your pay-per-click advertising needs a boost, check out this infographic for 11 key steps for using AdWords to achieve search marketing success.
Russ Merz, Ph.D.'s insight:
Unsure how to use Adwords for Search Engine Marketing? See these 11 Steps to Success.
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53 Must-Have Features of Local Business Websites [Infographic]

53 Must-Have Features of Local Business Websites [Infographic] | Integrated Brand Communications | Scoop.it
Local business websites features shouldn't always be like those of bigger retailers. Check out this diagram for a visual guide to must-have features and do's & don'ts of your local business site.
Russ Merz, Ph.D.'s insight:
Need a Guide for Designing a Local Business Website? Here is a Template for 53 "Must Have" Features and Do's & Don'ts You Might Find Useful.
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Big Data: From Buzzword to Business Benefits [Infographic]

Big Data: From Buzzword to Business Benefits [Infographic] | Integrated Brand Communications | Scoop.it
Big Data is more than just a buzzword; implementing it correctly can benefit your business and bottom line. Learn more about how companies are using Big Data and how you can benefit, too.
Russ Merz, Ph.D.'s insight:
Looking to get More from Your Big Data? See this Article: "From Buzzword to Business Benefits".
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Six Digital Marketing Trends to Budget for Today [Infographic]

Six Digital Marketing Trends to Budget for Today [Infographic] | Integrated Brand Communications | Scoop.it
With so many digital marketing trends (and fads), where should you focus your marketing efforts - and budget? From data to video to chat and more, these are the trends you should budget for.
Russ Merz, Ph.D.'s insight:
Are you planning for the future of your digital marketing program? Here are 6 trends to build into your budgeting.
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How to Build a Content Marketing Pipeline – For the Record

How to Build a Content Marketing Pipeline – For the Record | Integrated Brand Communications | Scoop.it
Running a content marketing team that’s able to produce high-quality work at a consistent clip, however, essentially means running your own digital publication. It’s nestled within, but separate from…
Russ Merz, Ph.D.'s insight:
Do You Know How to Build a Content Marketing Pipeline? Here's a Tutorial for a Repeatable Process You Can Use.
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In A Galaxy Far, Far Away: Blending Storytelling In Web Content - Express Writers

In A Galaxy Far, Far Away: Blending Storytelling In Web Content - Express Writers | Integrated Brand Communications | Scoop.it
Storytelling in copywriting is the perfect way to engage readers and grab their attention. Here are some tips on how to incorporate this into your writing!
Russ Merz, Ph.D.'s insight:
Need some guidelines for incorporating brand stories into web content? See this article for 5 tips.
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Viral marketing trends: Just 1% of social video goes viral | Netimperative - latest digital marketing news

Viral marketing trends: Just 1% of social video goes viral | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research. The research comes from Wochit, a social video creation platform, who analysed more than 4,000 videos from over 100 publishers around the world during a three month period. From this data, “popular social videos” (defined as between ... [Read more...]
Russ Merz, Ph.D.'s insight:
Do you know what factors impact the viral marketing success of social videos? See this article.
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How to Select an Influencer Marketing Marketplace [Infographic]

How to Select an Influencer Marketing Marketplace [Infographic] | Integrated Brand Communications | Scoop.it
An influencer marketplace can make working with influencers easier and more effective, but only if you select the right influencer marketing solution for your needs. Here are factors to consider.
Russ Merz, Ph.D.'s insight:
Want to Know How to Choose the Right Influencer Marketing Solution? See this article.
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How Direct Mail Is Winning in the Age of the Internet [Infographic]

How Direct Mail Is Winning in the Age of the Internet [Infographic] | Integrated Brand Communications | Scoop.it
Email and digital marketing abound, but old-school direct mail still works wonders, which is why businesses spend millions on physical mail. Check out the pros and cons of direct mail.
Russ Merz, Ph.D.'s insight:
Think direct mail is outmoded? Why it still works in age of email and online ads.
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10 Examples of Great Integrated Marketing Campaigns

10 Examples of Great Integrated Marketing Campaigns | Integrated Brand Communications | Scoop.it
Here are 10 integrated marketing campaign examples that work by combining content, digital and website marketing with traditional marketing methods like PR.
Russ Merz, Ph.D.'s insight:
Looking for inspiration? Here are 10 examples of great integrated marketing campaigns.
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