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Content Curation | Social Media Today

Content Curation | Social Media Today | Integrated Brand Communications | Scoop.it

Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. It’s not possible (or recommended) to share your own content 100% of the time, which is where content curation comes in. Curating and sharing topical content that’s useful to your audience associates that content with your brand and creates brand affinity.

 

Curata’s Content Marketing Pyramid nicely illustrates all the facets of content marketing and the amount of effort required for each initative. At the top of the pyramid is dense, high-value, hard-to-produce content that’s difficult to distribute, like hardcover books. Content that you produce more often with less effort is next — examples include ebooks, white papers, infographics, webinars and presentations, and short-form blog posts and website content — ordered by descending degree of effort and frequency. As you can see, curated content is the low-hanging fruit:

 

Russ Merz, Ph.D.'s insight:

A very useful article that includes 5 #infographics about #content #curation.

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC] - AllTwitter

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC] - AllTwitter | Integrated Brand Communications | Scoop.it

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC].

 

Did you know that 52 percent of enterprise brands say that social media is the most important factor in client/customer relationship building and brand management?

82 percent of customers have more trust in a company when its CEO is active on social media platforms, and nine in 10 businesses that utilise social media in their marketing strategy see an overall increase in exposure.

This visual from Quick Sprout looks at how to build brand awareness for your business.

Russ Merz, Ph.D.'s insight:

A comprehensive look at how #socialmedia can be used to build #brand awareness.

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Kalvin Guthrie's curator insight, July 29, 8:10 PM

Creating brand awareness through IMC; statistics to add evidence that social media is highly effective in reaching your target audience.

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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 

Russ Merz, Ph.D.'s insight:

A comprehensive checklist of things that #brandmanagers should keep in mind as they develop a #brand digital marketing plan. Synergy is important.

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Infographic: Are brands shifting to owned media instead of Facebook? - Inside Facebook

Infographic: Are brands shifting to owned media instead of Facebook? - Inside Facebook | Integrated Brand Communications | Scoop.it

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.

According to the data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28 percent to 57 percent. Facebook and YouTube, which represented 31 percent and 38 percent respectively, declined to 10 percent and 24 percent over the same period.

Mitchell Reichgut, CEO of Jun Group, said in a press release:

This shift towards owned content from social channels represents the convergence of a few big trends. First, as advertisers spend more developing branded content and digital experiences, they want to drive audiences directly to those destinations. At the same time, social platforms have made it more complicated for brands to communicate with fans.

 

Brand goals have held steady from the latter half of 2013 and into 2014, with 61 percent of campaign actions driving users to brand-owned sites. Facebook hit a low of 8 percent in the last half of 2013 and rebounded to 16 percent in the first quarter of 2014.

Russ Merz, Ph.D.'s insight:

Brands like to be in control and less dependent on other players. This trend speaks to that desire. Likely to continue into the future as brands become more savvy about digital marketing.

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Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today

Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today | Integrated Brand Communications | Scoop.it

Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success.

You, my friend, are a brand.

A photographer. Life coach. Presentation expert. Alternative energy entrepreneur. Website developer. Skin care clinician. These are six simplified profiles of clients who have hired me recently to help them create more effective online marketing by developing their personal brand.

This is no trend. It’s social media, publishing, marketing, sales, work, play, passion and everything you read about all rolled into one.

I realize now it’s what I’ve been doing (and sometimes struggling with) since I went to work for myself. Or is it? It’s probably more accurate to say it’s what I’ve been doing since my bar mitzvah—defining the man I am.

With that in mind, I submit to you personal branding is something you need to understand. It’s something you need to develop deliberately—even if what you’ve been doing and saying to this day has been largely accidental.

 
Russ Merz, Ph.D.'s insight:

Great guidelines and links to information about #personalbranding.

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Paulette Steele's curator insight, July 28, 4:59 PM

Interesting comments about creating your own personal branding

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Content Marketing Enlightenment in Four Steps [Infographic] | Content Marketing Forum

Content Marketing Enlightenment in Four Steps [Infographic] | Content Marketing Forum | Integrated Brand Communications | Scoop.it

According to our recent study, the majority of marketers have adopted content marketing as an integral part of their marketing strategy. However, many of these marketers are still creating product-focused, egocentric content that brings little value to the reader; and they are struggling to compete against other content in the market.

 

To create non-egocentric content and to rise above the noise, we have provided four steps to content marketing enlightenment — a place where marketers are engaging readers and earning their trust. Within each step, we explain what marketers are doing, what the results are and what tactics to use to bring content to the next level.

Russ Merz, Ph.D.'s insight:

A maturity model view of #contentmarketing orientation starting with product focused egocentric content and culminating with enlightened quality focused content. Interesting view of different levels of brand content marketing sophistication. Where is your brand?

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Instant.ly Says It Can Tell Brands Which New Products People Will Actually Buy

Instant.ly Says It Can Tell Brands Which New Products People Will Actually Buy | Integrated Brand Communications | Scoop.it

If you recently found yourself hovering over a box of Chewy Chips Ahoy With Reese’s Peanut Butter Cups, and then took that box of chocolately cookie goodness up to the cash register, you are not alone. 

The product came in at No. 1 in a new index that purports to quickly and accurately rate purchase intent for a wide array of CPG brands and products recently released to supermarket shelves in limited runs.

Through uSamp's Instant.ly Shelf Score Index, each product is assigned a purchase intent score, measured through a platform that a company rep said "gathers in-context insights from consumers about new products as soon as they hit the shelves." The index also considers innovation and "category disruption from small or unknown brands."

 

 

Russ Merz, Ph.D.'s insight:

New #ShelfScoreIndex tool by Instant.ly claims to quantify customer #purchaseintentions for new #CPG products. The method apparently uses a panel of 300 respondents per concept with reactions gathered via #mobile devices.

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How to be a superstar brand | Trends | Marketing Week

How to be a superstar brand | Trends | Marketing Week | Integrated Brand Communications | Scoop.it

Brands that have slipped down the likeability scale can regain status and even become superstars, according to research shown exclusively to Marketing Week .

 

Marketers may believe that brand popularity relates simply to how many products are sold but the study finds that there is more to it than sales figures and popularity is not easy to maintain.

The research by agency Leo Burnett analyses 5,000 responses to the popularity and brand attributes of 50 FMCG brands (see methodology, below). Based on these attributes and popularity scores – which take into account momentum by subtracting popularity today from popularity 10 years ago – the brands are divided into four categories: superstars, rising stars, settled greats and former glories.

 

Superstars – such as Ben & Jerry’s, Magners and Müller – have high popularity and great momentum, while brands such as Green & Black’s, Gü and Innocent are deemed rising stars because, despite good momentum, they have low popularity scores. Meanwhile, Andrex, Dairylea, Heinz Tomato Ketchup, McCain and Walkers are settled greats with high popularity but low momentum while brands in the category of former glory include Bovril, Jammie Dodgers, Marmite, Ski Yoghurts and Twinings – all of which have low momentum and low popularity.

Russ Merz, Ph.D.'s insight:

While the  findings here break no new ground in terms of the things that count for #brand success, the research by Leo Burnett which scores and ranks brand popularity does update the landscape a bit. Five characteristics are identified as drivers of brand superstar status--affinity, visibility, differentiation,integrity and longevity.

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Amazon Has the Best Consumer Perception of Any Brand

Amazon Has the Best Consumer Perception of Any Brand | Integrated Brand Communications | Scoop.it

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from research firm YouGov BrandIndex released today.

“While it surfaced an issue for the entire industry, Target took nearly the entire brunt of the discussion in the media,” said Ted Marzilli, CEO of YouGov BrandIndex. “And there was a lot of discussion in the media.”

The retailer last year was the No. 7 best-perceived brand among consumers, but not only did it fall off the top 10 list, it plummeted all the way down to No. 21.

While negative news reports usually have some effect on consumer perception of brands, the impact varies. For example, in spite of its ongoing dispute with book publisher Hachette, Amazon.com is still the No. 1 best-perceived brand. The affected group in this case—book buyers for Hachette titles—is small and unlikely to drag down overall perception, Marzilli said. Also, the first half of the year saw the company’s Prime service expand its HBO and music streaming offerings, and it debuted the Fire smartphone.

High rankings for YouTube and Netflix, on the other hand, is evidence of a lifestyle shift among consumers.

Russ Merz, Ph.D.'s insight:

The latest @BrandIndex rankings are out as reported in this @Adweek article. 

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How to Create a Social Media Marketing Plan from Scratch | Social Media Today

How to Create a Social Media Marketing Plan from Scratch | Social Media Today | Integrated Brand Communications | Scoop.it

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

 

Russ Merz, Ph.D.'s insight:

A detailed discussion of a six step procedure for developing a social media marketing plan. Provides detailed discussion along with realistic examples.

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From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer

From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer | Integrated Brand Communications | Scoop.it

The days of being grudgingly accepted as a necessary cost center are numbered for Marketing. Today, the writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.

CMOs and VPs of marketing need to step up and take responsibility for revenue production. That means coming to the table with a revenue marketing forecast and aligning tightly with Sales to ensure the revenue goal is met.

Some companies are even assigning revenue quotas to Marketing and compensating marketing executives on meeting those quotas. Your company might be next.

As a marketer, you can view this trend as a negative, or you can approach it as an opportunity to finally achieve credibility within your company, especially with the executive suite. Showing a return on investment is the entrée to a strategic place at the executive table.

The big question is how to make the transition from being a demand generation-focused organization to becoming a revenue-generating organization.

 

Russ Merz, Ph.D.'s insight:

Five steps to becoming a revenue-driven marketer.

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How to Use Google Analytics Audience Data to Improve Your Marketing |

How to Use Google Analytics Audience Data to Improve Your Marketing | | Integrated Brand Communications | Scoop.it

Do you need to learn more about the Audience reports in Google Analytics?

 

Do you want to know more about your website visitors?

Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.

 

In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.

Russ Merz, Ph.D.'s insight:

A very detailed discussion of the type of audience data can be found in Google Analytics and how to use it for improving brand digital marketing programs.

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The science behind storytelling

The science behind storytelling | Integrated Brand Communications | Scoop.it

Emotionally engaging stories affect more areas of the brain than rational, data-driven messages – meaning that they are far more likely to resonate with your employees. Jenny Nabben explains the neuroscience behind this, and how you can use it to showcase the benefits of storytelling.    

 

Across every culture, in every part of the world, humans have told stories to understand, share and recall knowledge.

While our ancestors sat around the camp fire listening to the tribal storyteller, we now sit in cinemas, theaters or in front of TVs, computers and mobile phones to share the stories of our lives. In fact, the universal nature of storytelling may explain our shared, evolved human psyche.

 

One of the brain’s unique design features is its ability to recognize patterns so that we can quickly predict what is most likely to happen next. Over the centuries we have used narrative story structure as the most elegant way to communicate our messages, passions, vision and who we are.

 

Our appetite for storytelling is voracious; since the invention of the Gutenberg printing press in around 1440, humans have so far written around 129,864,880 books, and while each book is unique we can group them into common themes. Christopher Booker, in his book The Seven Basic Plots, suggests that there are seven ‘core’ plots that comprise the most commonly recognizable narrative structures. These are, a journey taken and the return; overcoming challenges; making our way in the world; a quest; comedy; tragedy; and rebirth.

 

Russ Merz, Ph.D.'s insight:

An interesting article about the #neuroscience of #storytelling. The implications for #brand communication and #advertising are also discussed.

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Mark Minelli's curator insight, July 15, 5:03 AM

Another interesting take on why stories work.

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Content marketing: organization and management

Content marketing: organization and management | Integrated Brand Communications | Scoop.it

Where does content marketing belong in the organization and do you need someone to manage it. A high-level overview of tasks and challenges.

 

Depending on the scope, context and ‘content marketing maturity level’ of your organization, you will organize the way you “do” content marketing differently. There will always – at the very least – be some people (internal, external or hybrid) who create content, someone who overviews the “project” (which in the end it is) and involvement of several stakeholders.

Russ Merz, Ph.D.'s insight:

A useful summary and review from many sources of how companies organize and manage #contentmarketing activities and programs. There are also some "normative" guidelines provided.

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How to Assemble and Build Your Content Marketing Team: iAcquire Blog

How to Assemble and Build Your Content Marketing Team: iAcquire Blog | Integrated Brand Communications | Scoop.it

The most effective content marketing teams are assembled from a strategic mix of talent with a strong “chief storyteller” at the helm. Content strategist Barry Feldman shares his tips and techniques along with those of other industry leaders for building a content dream team.

 

The marketing prophets have spoken. Us disciples have work to do. We need to put our heads together and work as a team. But wait a sec. You can’t work as a team until you have team.

You with me? If your company is a part of the massive majority focusing its efforts and resources on marketing the modern way—content marketing, that is—a serious challenge before you is creating a content marketing team who can take to the highly competitive game and come out a winner.

Tough stuff to be sure. Let’s attempt to uncover the qualities of the most effective content marketing teams, smart ideas for assembling yours, and trends that may help inform your decisions.

Russ Merz, Ph.D.'s insight:

Great guidelines for building a #contentmarketing team.

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That Diner Feeling: How Denny's Became A Weirdly Successful Content Marketer

That Diner Feeling: How Denny's Became A Weirdly Successful Content Marketer | Integrated Brand Communications | Scoop.it

Chief brand officer Frances Allen talks about Denny's content marketing success, how it manages its offbeat social media persona, and the five core principles driving it all.


When it comes to translating a marketing strategy, and a brand voice via real-time channels like Twitter, most marketers find it hard to get out of their own way--layers of approval, and the simple lack of understanding of what the brand voice even is, leads to banality, or worse. So how has Denny's, of all companies, managed to become a weird sort of beacon of content realness? Chief brand officer Frances Allen says the company’s strategy is an extension of five core principles of marketing, and it’s helped Denny's boost not only its cultural footprint but also its sales growth for 11 of the last 12 quarters.

Russ Merz, Ph.D.'s insight:

A case study of how Denny's found its #BrandVoice.

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How Big Businesses Use Colors to Affect Your Emotions [Infographic]

How Big Businesses Use Colors to Affect Your Emotions [Infographic] | Integrated Brand Communications | Scoop.it

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

 

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

 

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:


Russ Merz, Ph.D.'s insight:

Another look at the relationship between the use of color in #brand communications and #emotional response.

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Paulette Steele's curator insight, July 28, 5:03 PM

Really interesting to see the impact of logos!

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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | Integrated Brand Communications | Scoop.it

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

How about this: the human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.

On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement, so are you utilising them to their full potential in your marketing campaigns?

Check the visual below for more statistics, which comes courtesy of Gryffin.


Via Brian Yanish - MarketingHits.com
Russ Merz, Ph.D.'s insight:

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

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massimo scalzo's curator insight, July 27, 5:58 AM

Yes, it has been proved that Visual Content turboboosts Engagement !

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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic) | Integrated Brand Communications | Scoop.it

Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name.

 

It is an art and a science that rewards creative content creators. It’s images,text, videos and podcasts.

 

The craft of content marketing is also many moving parts. It includes the disciplines of search engine marketing, email marketing and social media. You need to understand that making it work is about earned and paid marketing tactics that need to run in parallel if you want to be visible online.

Russ Merz, Ph.D.'s insight:

Some interesting #stats that #brands may want to consider when developing #contentmarketing strategies.

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35 Tools to Enhance Your Content Marketing Efforts

35 Tools to Enhance Your Content Marketing Efforts | Integrated Brand Communications | Scoop.it

Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.

Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has a story to tell and at the pulse of this story rests the voice of your brand. Content marketing is all about storytelling. It is the unique story of your brand. While facts are dull and mundane, stories are fascinating. So make sure your story is interesting enough to reach your target audience.

Here is a comprehensive list of tools you can use to get started and boost your brand's content marketing efforts. To make it easy for you, we have divided these tools into five categories: content research and ideas, content organization, content creation, content promotion and distribution, and content marketing analytics and tracking. Take a look at the infographic and then get a detailed list of the tools below.

Russ Merz, Ph.D.'s insight:

A useful summary of #contentmarketing tools to aid in developing #brand stories.

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Content Marketing Best Practices for B2B Brands

Content Marketing Best Practices for B2B Brands | Integrated Brand Communications | Scoop.it

Defining great content is no easy matter.

To some CMOs or execs the definition may be similar to the Potter Stewart's quote about obscenity: "I know it when I see it."

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

High Quality B2B Content Has These Identifiable Traits

B2B Content Marketing Strategy Drivers: facts, figures and numbers drive credibilityand are inherent in great business to business focused content vs. "consumerish" content.

Structure, story and presentation still drive conversions; but, other businesses are looking for brands that educate with their content.

The sell cycle for B2B focused brands is incrementally longer that consumer facing businesses: a sell cycle for an average B2B brand can be from one month to a year,  it's fraught with peril as "leads" can and do drop out of the sales funnel process.

It's all about relevance too. Your content has to be credible and relevant to the"prosumer" you are targeting.

Russ Merz, Ph.D.'s insight:

Great guidelines and examples for the development of a #B2B  #brand #contentmarketing strategy. 

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Infographic: Brands on social media are 57 percent more likely to increase sales leads

Infographic: Brands on social media are 57 percent more likely to increase sales leads | Integrated Brand Communications | Scoop.it

Would you like your organization to attract the best employees in your industry?

Would you like to increase sales leads?

Do you want your organization to be seen as a fierce competitor?

Then become more active on social media,an infographic from LinkedIn and Altimeter Group advises.

The more engaged organizations are on social media (specifically LinkedIn), the more engaged, optimistic and inspired their employees are. And the happier your employees are, the better your organization performs.

According to the graphic, employees at socially engaged companiesare:

Twenty-seven percent more likely to feel optimistic about their organizations' futures.Twenty percent more likely to stay at their organizations.Fifteen percent more likely to feel connected to co-workers outside of their immediate teams.

The infographic also explains that socially engaged companies are:

Forty percent more likely to be seen as competitive.Fifty-seven percent more likely to see an increase in sales leads.Fifty-eight percent more likely to attract top talent.

You shouldn't need any more reasons to up your organization's social media use, but in case you do, take a look at the infographic:

 
Russ Merz, Ph.D.'s insight:

A summary of how communication and engagement can build brand relationships with employees and customers. Good reference value.

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The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog

The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions.+

The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, misaligned messaging, incentivizing short-term sales over long-term brand strategies, poorly integrated and uncooperative teams, and a lack of scale across key growth areas like digital as one silo competes with another.+

Russ Merz, Ph.D.'s insight:

Survey results reveal five ways to break down marketing silos.

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Janna Lusk's curator insight, July 17, 11:17 PM

What are your best strategies to bring communication and cooperation to a team of silos?

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Amazon Turns 20. An Illustrated History.

Amazon Turns 20. An Illustrated History. | Integrated Brand Communications | Scoop.it

Amazon turns 20 this month. Founded in July 1994 by Jeff Bezos, it has now grown into the largest online retailer.

As a sign of their appreciation, the folks at DPFOC, an online marketing company, created the infographic below. The company has also created an interactive timeline, showing the most important milestones in Amazon’s 20 year history. You can enjoy it here.

Russ Merz, Ph.D.'s insight:

A nice summary of Amazon's history captured in an infographic. Contains some interesting stats.

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CoreBrand Releases Rankings for Most and Least Respected Brands of 2014

CoreBrand Releases Rankings for Most and Least Respected Brands of 2014 | Integrated Brand Communications | Scoop.it

 CoreBrand, a leading brand strategy and communications firm and creator of the Corporate Branding Index® (CBI), which provides continuous benchmarking data, insights and corporate brand valuation for more than 1,000 companies across 50 industries, today released its second annual report on the most and least respected corporate brands - Brand Respect: The Most and Least Respected Corporate Brands.


The Brand Respect report correlates data on the levels of Familiarity and Favorability of publicly traded companies, utilizing the 23-year quantitative CBI, to uncover the sentiment behind the most well-known brands. Brands with the highest Familiarity and Favorability are defined as most respected, while brands that are well-known among audiences (identified as the 100 brands in the CBI with the highest Familiarity) but have the lowest Favorability are considered the least respected.

 

Russ Merz, Ph.D.'s insight:

Yet another brand ranking this time for brand respect based on familiarity and favorability. Its getting difficult to keep the various ranking systems straight.

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THE SNAPCHAT REPORT: Audience Numbers, Demographics, And Brands' Early Marketing Efforts

THE SNAPCHAT REPORT: Audience Numbers, Demographics, And Brands' Early Marketing Efforts | Integrated Brand Communications | Scoop.it

Snapchat skews young and surprisingly female.

 

Snapchat has cultivated a unique identity as a smartphone-only social network and messaging platform focused around images and videos. The app has emerged as an everyday communication tool for millions of teens and young adults, particularly in the U.S. and Western Europe. 

 

Snapchat launched in September 2011, so it is not even three years old. But as BI Intelligence explained in a recent report, brands stand to gain a lasting advantage from adopting emerging social media early. 


Russ Merz, Ph.D.'s insight:

Demographic stats about Snapchat users.

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