In Parts 1 and 2 of this series, we discussed the importance of targeted content that addresses your buyer personas and establishing repeatable processes to keep your team on task and on schedule. The final building block of a successful content marketing strategy brings these two elements together, converging in an organized distribution strategy that gets your content in front of your target buyers and moves them down the funnel toward purchase.
Building Block 3: Distribution to the Right People at the Right Time
Without an effective distribution plan, no one will see or engage with your content. All of that work, the planning and effort, the behind the scenes organization and perfect editorial calendar…well, they don’t mean a thing unless they deliver results. And results require an active and effectively targeted audience.
According to the Custom Content Council, 61% of people feel better about a company that delivers custom content and are more likely to buy from that company. What does that mean for you, the modern marketer? If you master distribution and get customized, targeted content to the right audience, not only will your buyers trust you but they’ll be more likely to become a customer.