Integrated Brand Communications
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The Most Annoying Types of Ads on the Internet #infographic /@BerriePelser

The Most Annoying Types of Ads on the Internet #infographic /@BerriePelser | Integrated Brand Communications | Scoop.it

The Most Annoying Types of Ads on the Internet #infographic

Pop-up ads, lottery scams, and other types of advertising do more than just interrupt the flow of information online. Respondents to a recent survey on annoying ads have reported losing sleep and even assaulting their hardware after reading yet another email from a pen pal in a foreign land who needs them to transfer some money.

Although a greater number of Americans (60 percent) are annoyed by television commercials than internet ads, the newer medium is on the rise, with 55 percent who are finding annoying ads in their inboxes and 37 percent who say they are happening on social media.

The most offensive kinds are:

Pop-up ads – 70%Lottery scams – 70%Male enhancement ads – 66%Emails from deceased African leaders who have left them money – 64%Ads for products and services they do not need – 58%Female enhancement ads – 54%
Via WordPress SEO & Social Media
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Cautionary note for brand managers--ads to avoid.

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WordPress SEO & Social Media's curator insight, April 15, 2013 5:03 AM

The Most Annoying Types of Ads on the Internet #infographic /@BerriePelser

Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Digital Strategies are Moving the Needle for Nonprofits | npENGAGE

Digital Strategies are Moving the Needle for Nonprofits | npENGAGE | Integrated Brand Communications | Scoop.it
Digital tools are avenues for us to gain an understanding of who our supporters are, what matters to them, & how we can work together to activate real change.
Russ Merz, Ph.D.'s insight:
Are you managing the digital programs for a non-profit organization? Then see this article for some strategy guidelines.
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Emojis Make Brands Fun, Relateable - eMarketer

Emojis Make Brands Fun, Relateable - eMarketer | Integrated Brand Communications | Scoop.it
Generally, more brands are using emojis in their messages
Russ Merz, Ph.D.'s insight:
Thinking about using emojis in your brand communications? Research finds emojis make brands fun and relateable, but not with all genders and age groups.
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Doing Omnichannel Without Owned Brick-and-Mortar

Doing Omnichannel Without Owned Brick-and-Mortar | Integrated Brand Communications | Scoop.it
Many electronics brands have adopted sophisticated omnichannel capabilities more aggressively than Big Box, Specialty Retail and Department Stores.
Russ Merz, Ph.D.'s insight:
How can brands do omni-channel strategies without owned bricks-and-mortar? See this article by L2 Digital.
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Email Marketing Is a Double Win for Customer Acquisition, Retention - eMarketer

Email Marketing Is a Double Win for Customer Acquisition, Retention - eMarketer | Integrated Brand Communications | Scoop.it
For both objectives, email is way ahead of other tactics
Russ Merz, Ph.D.'s insight:
Is email marketing an essential tactical component of your customer acquisition and retention strategies? Here are some reasons why you should consider it.
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Predictive Analytics: Why They Make Your Content More Impactful

Predictive Analytics: Why They Make Your Content More Impactful | Integrated Brand Communications | Scoop.it
Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. But, there are some clear indicators that we need to get smarter about how we view content marketing
Russ Merz, Ph.D.'s insight:
Are you using predictive analytics to assess the sales potential of your content marketing efforts? Here's why you should.
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The most amazing facts about Facebook [INFOGRAPHIC] | Netimperative - latest digital marketing news

The most amazing facts about Facebook [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Which global region uses Facebook the most? And what is the average friend number for users? This new infographic from Dark Bear Web Solutions looks at some of the key facts behind the biggest social network in the world. The infographic covers statistics and fascinating facts about Facebook which many people are not aware o
Russ Merz, Ph.D.'s insight:
Need some good stats about Facebook for a presentation? Here is a good compilation of recent facts.
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CMO Survey: Which Emerging Technology Will Transform the Customer Experience?

CMO Survey: Which Emerging Technology Will Transform the Customer Experience? | Integrated Brand Communications | Scoop.it
Marketing Strategy - Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris.
Russ Merz, Ph.D.'s insight:
What emerging technologies do you think will impact customer experience the most? See how global senior marketing execs ranked them in this survey report.
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Mohamed Amine Lakaab's curator insight, July 21, 5:01 AM
Big Data driven engagements & intelligence (smart recommendations, marketing automation) are the future !
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Digital advertising: Brands versus bots - FT.com

Digital advertising: Brands versus bots - FT.com | Integrated Brand Communications | Scoop.it
Shailin Dhar began his career on the dark side of the online advertising industry. In 2013, aged 24, he started working for a New York-based entrepreneur who owned dozens of bogus websites. His job was to inflate the number of visits to the sites —
Russ Merz, Ph.D.'s insight:
How is fraud affecting digital advertising? See this article about the battle of brands versus bots.
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Mohamed Amine Lakaab's curator insight, July 21, 6:48 AM
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How to convert online leads into sales [INFOGRAPHIC] | Netimperative - latest digital marketing news

How to convert online leads into sales [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates. The infographic (see below) indicates that the average conversion for online sales stands at just two percent. To help ecommerce businesses combat these low conversion rates
Russ Merz, Ph.D.'s insight:
Is your brand struggling with how to convert online leads into sales? Here are 50 tips in 10 categories of actions that may help.
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How Coca-Cola, Unilever, AkzoNobel, Other Leading Companies Report on Sustainability · Environmental Leader · Environmental Management News

How Coca-Cola, Unilever, AkzoNobel, Other Leading Companies Report on Sustainability · Environmental Leader · Environmental Management News | Integrated Brand Communications | Scoop.it
Corporate sustainability initiatives — and effective sustainability reporting — can improve brand reputation, help companies attract and keep good employees, and even create new revenue streams.

For example, Unilever’s sustainable living brands, which grew 30 percent faster than the rest of the company’s business last year, accounted for about half of Unilever’s growth in 2015. Unilever has also said achieving zero-waste has contributed about $227 million in cost-benefits to the company.

And General Motors has generated $1 billion in new revenue streams from its recycling and reuse efforts, according to the company’s latest sustainability report.

Corporate reporting has become more of a mandate than an option for companies that wish to remain successful and competitive across industries — 81 percent of S&P 500 companies published sustainability reports last year.
Russ Merz, Ph.D.'s insight:
Want to know how sustainability reporting can impact perceptions of corporate reputation? See this article. 
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5 Content Marketing Workflow Mistakes That Threaten Your Entire Campaign

5 Content Marketing Workflow Mistakes That Threaten Your Entire Campaign | Integrated Brand Communications | Scoop.it
Content marketing workflows aren’t a topic that gets discussed much. Yet, the success of a campaign can rest squarely on the process you use to move your content from creation to consumption. While…
Russ Merz, Ph.D.'s insight:
Are workflow mistakes threatening the success of your content marketing campaign? Here are 5 common mistakes and what you can do about them.
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2016 CMO Summit Survey Highlights

2016 CMO Summit Survey Highlights | Integrated Brand Communications | Scoop.it
Survey reveals top skills marketers need and barriers to building strong teams
Russ Merz, Ph.D.'s insight:
What are the marketing skills your team needs to succeed? A recent survey reveals top skills marketers need and barriers to building strong teams.
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Pokémon Go! launches in UK: How can brands catch the craze? | Netimperative - latest digital marketing news

Pokémon Go! launches in UK: How can brands catch the craze? | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Pokémon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze? Pokémon Go is an augmented reality game played on Android and iOS smartphones, which takes the original principles of Pokémon and applies them onto the real world. Using GPS, the huma
Russ Merz, Ph.D.'s insight:
Do you want to know how your brand can cash in on the Pokémon Go! craze? See this article for some ideas.
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Ad Agency Clients Are Most Interested in Advertising on TV - eMarketer

Ad Agency Clients Are Most Interested in Advertising on TV - eMarketer | Integrated Brand Communications | Scoop.it
Clients are also interested in advertising on digital
Russ Merz, Ph.D.'s insight:
Are you spending more on TV or digital advertising? Research reports ad agency clients are most Interested in TV advertising, but spending trends show continued digital gains.
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10 A/B Test case studies and their convincing results | BarnRaisers

10 A/B Test case studies and their convincing results | BarnRaisers | Integrated Brand Communications | Scoop.it
An A/B Test is a strategy in marketing where two versions are tested against each other. Need examples? Here are A/B Test case studies and their results.
Russ Merz, Ph.D.'s insight:
Need to make a business case for investing in A/B testing? See these ten case studies for support. #abtesting
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10 Essential Steps to Create Engaging Content for Email Newsletter

10 Essential Steps to Create Engaging Content for Email Newsletter | Integrated Brand Communications | Scoop.it
Newsletters are a quintessential part of email marketing campaigns and serve as a medium for you to connect closely with your target audience, and also make your subscription base stronger. Email newsletters are the most direct line of communication for you to make sales conversions. Therefore, businesses must emphasize on creating newsletters to create an impactful engagement with your audience. To make your email newsletter content compelling and engaging, here are ten steps for you to follow and keep in mind while developing this one-of-a-kind mode of reaching out to your target audience.
Russ Merz, Ph.D.'s insight:
Need some advice for developing content that will help your email marketing drive prospect engagement? See this article for 10 steps that may work. #emailmarketing
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Marketers Find Ad Clutter Challenging - eMarketer

Marketers Find Ad Clutter Challenging - eMarketer | Integrated Brand Communications | Scoop.it
Creative quality is also an obstacle
Russ Merz, Ph.D.'s insight:
What hurdles are you facing in digital advertising? See this IAB research extract highlighting the biggest challenges marketers report.
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Everett Bowes's curator insight, July 24, 4:46 PM
What hurdles are you facing in digital advertising? See this IAB research extract highlighting the biggest challenges marketers report.
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Consumers More Likely to Purchase from Brands that Sponsor Virtual Reality, According to Greenlight VR

Consumers More Likely to Purchase from Brands that Sponsor Virtual Reality, According to Greenlight VR | Integrated Brand Communications | Scoop.it
Greenlight VR’s latest consumer survey reveals positive feelings for VR among users and non-users alike, suggesting a powerful opportunity for marketers and
Russ Merz, Ph.D.'s insight:
Do you have a virtual reality strategy for your brand? Perhaps you should given recent research reported in this article.
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Pokemon Go: Five examples of brands catching the augmented reality craze | Netimperative - latest digital marketing news

Pokemon Go: Five examples of brands catching the augmented reality craze | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze… In the wake of its tremendous popularity, everyone’s wondering about is how Pokémon Go intends to make money
Russ Merz, Ph.D.'s insight:
Are you thinking about how to use Pokemon Go in your digital marketing? Here are five examples that might inspire you.
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Best of digital and content marketing - a diginomica review

Best of digital and content marketing - a diginomica review | Integrated Brand Communications | Scoop.it
Analytics tools measure digital marketing results but achieving those results is the problem. Content marketing is a factor - here are my best of picks.
Russ Merz, Ph.D.'s insight:
Looking for a compendium of current thinking about digital and content marketing? See this review by Jon Reed of Diginomica.
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Email marketing best practice guidelines - 40% of viewers probably not seeing images | Netimperative - latest digital marketing news

Email marketing best practice guidelines - 40% of viewers probably not seeing images | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates. Most email marketers still prioritise open rates when it comes to measuring the success of their campaigns. This means they spend much of thei
Russ Merz, Ph.D.'s insight:
Is your email marketing campaign properly displaying images? Here are some best practice guidelines to follow.
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Workflows Improve with Agile Marketing - eMarketer

Workflows Improve with Agile Marketing - eMarketer | Integrated Brand Communications | Scoop.it
Marketers are striving for more tech- and data-driven operations
Russ Merz, Ph.D.'s insight:
Are you using agile marketing methods to improve digital marketing workflows? Here's why you may want to consider them as best practices.
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YouTube ad viewability reaches 93% [INFOGRAPHIC] | Netimperative - latest digital marketing news

YouTube ad viewability reaches 93% [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web. Viewability is a relatively new online advertising metric that aims to track only impressions that can actually be seen by users. For example, if a
Russ Merz, Ph.D.'s insight:
How well is your brand's video advertising performing? What level of viewability is it getting? Compare it against the guidelines found in the recent Google research report.
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7 Ways Technology Can Make You a Smarter Content Marketer

7 Ways Technology Can Make You a Smarter Content Marketer | Integrated Brand Communications | Scoop.it
Used strategically, technology can help you work smarter to develop and implement a more successful content marketing program – Content Marketing Institute
Russ Merz, Ph.D.'s insight:
Looking for some ways to scale your content marketing work? Here are seven ways technology may help.
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75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know

75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know | Integrated Brand Communications | Scoop.it
Check out these 75 common marketing acronyms and abbreviations you can skim, study, or bookmark to save for later.
Russ Merz, Ph.D.'s insight:
How many of these do you know? Handy compendium to bookmark for reference.
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