Integrated Brand ...
Follow
Find
32.9K views | +0 today
 
Rescooped by Russ Merz, Ph.D. from Social Media Measurement, Analytics & ROI
onto Integrated Brand Communications
Scoop.it!

3 Social Media Metrics Your Business Should Track | Social Media Examiner

3 Social Media Metrics Your Business Should Track | Social Media Examiner | Integrated Brand Communications | Scoop.it

Social Media Metrics: Learn what you need to measure to know how well your social campaigns are performing.

 

How do you measure and manage your social media marketing?

Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.”

 

So, how do you know what to measure toget the most out of your social media marketing for your business?

 

Here’s what you need to measure to know how well your social campaigns are performing.


Via geoffrey sharp
Russ Merz, Ph.D.'s insight:

Some good advice for brand managers running social media campaigns.

more...
geoffrey sharp's curator insight, April 11, 2013 7:35 PM

#analytics #marketing #socialmedia

Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

A Four-Step Process for Creating Compelling Content for Your Audience

A Four-Step Process for Creating Compelling Content for Your Audience | Integrated Brand Communications | Scoop.it
Content - Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at ...
Russ Merz, Ph.D.'s insight:

Need to Know How to Create Compelling Content for Your Audience? Here's a 4 Step Process You Might Find Useful.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How To Choose The Perfect Copy For Your Infographic

How To Choose The Perfect Copy For Your Infographic | Integrated Brand Communications | Scoop.it

What are the rules when it comes down to picking out the right copy for your infographic? I was wondering this a few days ago and realized that there aren’t too many really good sources that provide this kind of information. Knowing which words to include in an infographic is very important if you want to make sure your readers are taking away the most valuable points from your content.

 

Considering that infographics are predominantly visual, and most have very minimal wording, your choice of text becomes, even more, important. Typically if the word doesn’t add to a reader’s understanding of the topic, remove it all together.

 

So where and when should you include text in your infographic? Well, it goes without saying that the title includes text, but in addition, to that, you will need an introduction, section subheadings, chart or icon labels, explanatory narrative, key takeaways, sources and of course, your branding.

 

Russ Merz, Ph.D.'s insight:

Do you need to choose the perfect copy for your #infographic? Here are some very useful guidelines. #digitalmarketing

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to Crowdsource Your Content Creation Ideas

How to Crowdsource Your Content Creation Ideas | Integrated Brand Communications | Scoop.it
Content - You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable ...
Russ Merz, Ph.D.'s insight:

Need some guidelines for content creation? Here are three network based resources for ideas and two ways to use them.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods

How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods | Integrated Brand Communications | Scoop.it
Pricing - Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
Russ Merz, Ph.D.'s insight:

What strategies are you using to improve conversion rates? Here are three you may want top consider.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Eye-Tracking Study: How Consumers View Display Ads

Eye-Tracking Study: How Consumers View Display Ads | Integrated Brand Communications | Scoop.it
Advertising - Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
Russ Merz, Ph.D.'s insight:

Are your display ads working at gaining attention and holding it? Here are some research findings that might provide some answers.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Interesting Infographics: 21 Ways to Maximize Your Lead Generation | CustomerThink

Interesting Infographics: 21 Ways to Maximize Your Lead Generation | CustomerThink | Integrated Brand Communications | Scoop.it

The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a pipe dream, there really are some proven strategies that can dramatically boost your rates with very little effort on your part. This list infographic from from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. 

Russ Merz, Ph.D.'s insight:

Want to Maximize Your Lead Generation Efforts? Here 21 Ways to Do It.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Marketers Are Measuring Customer Engagement - eMarketer

How Marketers Are Measuring Customer Engagement - eMarketer | Integrated Brand Communications | Scoop.it

Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience. According to Q4 2015 research, many executives are using revenue metrics to quantify the success of customer efforts. CMO Council looked at how marketing executives in North America quantify customer engagement success. More than a third of respondents said that revenue metrics, like customer lifetime value, revenues per customer and overall revenue increases, were the primary type of metric they used to measure consumer engagement. 

Russ Merz, Ph.D.'s insight:

Do you know the 5 major ways marketers are measuring customer engagement? Recent research by the CMO Council provides an answer. 

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

10 Content Marketing Metrics You Cannot Afford to Ignore - Smart Insights Digital Marketing Advice

10 Content Marketing Metrics You Cannot Afford to Ignore - Smart Insights Digital Marketing Advice | Integrated Brand Communications | Scoop.it
A beginners checklist of content marketing metrics Content marketing is an excellent tool for generating leads and creating conversions. However, even the. Marketing topic(s):Campaign analytics. Advice by Expert commentator.
Russ Merz, Ph.D.'s insight:

Are you using content marketing but not measuring its performance? Then you need to read this article.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

What Content Types Should You Create? [Infographic]

What Content Types Should You Create? [Infographic] | Integrated Brand Communications | Scoop.it
Content - Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
Russ Merz, Ph.D.'s insight:

Do You Know What Content Type You Should Create for Your Digital Marketing Program? Here are Some Guidelines You Might Want to Consider.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Can You Build An Outstanding Ecommerce Brand? - Fast Web Media

How Can You Build An Outstanding Ecommerce Brand? - Fast Web Media | Integrated Brand Communications | Scoop.it
Check out our blog and learn how to build a strong ecommerce brand from the ground
Russ Merz, Ph.D.'s insight:

How Can You Build An Outstanding #Ecommerce #Brand? Here are 5 Key Elements to Use

more...
Sabrina Daninos's curator insight, January 25, 6:07 AM

If you need some support on client understanding and (defining & implementing) a brand strategy, please check out info on www.spot-on-consultancy.com and contact me!

Scooped by Russ Merz, Ph.D.
Scoop.it!

Eight steps to an effective digital measurement strategy 2015

Measurement is at the core of effective digital marketing. With a strategy in place that clearly defines the data you need to measure success, you’ll be able t…
Russ Merz, Ph.D.'s insight:

Unsure how to manage your digital marketing campaign? Here are 8 steps to follow.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Measuring Content Performance for Higher Sales Conversions

Measuring Content Performance for Higher Sales Conversions | Integrated Brand Communications | Scoop.it
Learn how top organizations have created a systematic process to improve customer engagement, communication and sales’ ability to sell.
Russ Merz, Ph.D.'s insight:

Have you closed the loop on the "content value chain" to optimize conversions and sales? Here are 9 metrics that might help.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Science of Creating Highly Shareable Roundup Posts [Infographic]

The Science of Creating Highly Shareable Roundup Posts [Infographic] | Integrated Brand Communications | Scoop.it
Content - A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
Russ Merz, Ph.D.'s insight:

Do You Know How to Create Highly Shareable Roundup Posts? Here are the Content Creation Guidelines You Need.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Competitor Analysis: A Complete Guide to Competitive Benchmarking

Competitor Analysis: A Complete Guide to Competitive Benchmarking | Integrated Brand Communications | Scoop.it
Competitor Analysis has advanced dramatically with the rise of online media. We examine the methods, metrics and tools that will help you get the edge.
Russ Merz, Ph.D.'s insight:

Looking for some ways to do an online competitor analysis? See this guide. 

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to Get More Product Reviews

How to Get More Product Reviews | Integrated Brand Communications | Scoop.it
Content - Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive ...
Russ Merz, Ph.D.'s insight:

Looking for some ways to get more product reviews for your brand? Here are 6 tactics to use.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Internet of Things Is Changing How Media and Entertainment Companies Operate - eMarketer

Internet of Things Is Changing How Media and Entertainment Companies Operate - eMarketer | Integrated Brand Communications | Scoop.it
IoT is helping helping industry marketers gather valuable data
Russ Merz, Ph.D.'s insight:

The internet of things is gaining traction in the media and entertainment industry. How is it affecting your digital marketing programs?

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Your Six-Step Road Map to Rebranding [Infographic]

Your Six-Step Road Map to Rebranding [Infographic] | Integrated Brand Communications | Scoop.it
Brand Management - Thinking about rebranding? The following six steps can help you launch a successful rebranding effort.
Russ Merz, Ph.D.'s insight:

Thinking about re-branding? Here's a 6 step road map to follow.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Agile Marketers Operate [Infographic]

How Agile Marketers Operate [Infographic] | Integrated Brand Communications | Scoop.it
General Management - Check out the biggest differences between agile marketing and traditional marketing—and reasons to consider agile marketing.
Russ Merz, Ph.D.'s insight:

Are You an Agile Marketer? Here are some Operational Indicators. 

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Big B2B and B2C Companies: Fix SEO and Content Marketing Strategies [Study]

Big B2B and B2C Companies: Fix SEO and Content Marketing Strategies [Study] | Integrated Brand Communications | Scoop.it
Discover the biggest SEO mistakes that Fortune 100 companies make and learn five steps to improve SEO visibility for your site – Content Marketing Institute
Russ Merz, Ph.D.'s insight:

Study finds that big B2B and B2C companies fall short when it comes to integrating SEO and content marketing strategies. How is your brand doing?

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Top 50 US Digital Media Properties

The Top 50 US Digital Media Properties | Integrated Brand Communications | Scoop.it
Web Sites - Google websites were the most visited digital media properties in December 2015, according to a recent report from comScore.
Russ Merz, Ph.D.'s insight:

Comscore research study ranks the top 50 digital media properties.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Content Marketing Can Help Ensure Customer Retention

How Content Marketing Can Help Ensure Customer Retention | Integrated Brand Communications | Scoop.it
Having a balanced business model is the end all be all for every company. A strong sales team doesn't do any good if your business can't retain its customers.
Russ Merz, Ph.D.'s insight:

Are you using content marketing to build customer acquisition and retention? Here are 5 ways to do that.

more...
Paulo Amendoeira's curator insight, February 1, 6:00 AM

How Content Marketing Can Help Ensure Customer Retention..

Scooped by Russ Merz, Ph.D.
Scoop.it!

Governing Brand Identity in the Age of Social Media

Governing Brand Identity in the Age of Social Media | Integrated Brand Communications | Scoop.it
This post was co-written by Kristina Podnar , VP of Consulting Services at ActiveStandards. With each new wave of social software and tools, marketers have
Russ Merz, Ph.D.'s insight:

Concerned About How to Control Brand Identity in the Age of Social Media? Here are Some Useful Guidelines. 

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Ad-blocking jumps by 10%

Ad-blocking jumps by 10% | Integrated Brand Communications | Scoop.it
Today we take stock of the most recent figures for ad-blocking – a behavior which has barely been out of the headlines in recent months.
Russ Merz, Ph.D.'s insight:

Ad blocking behavior continues to grow, up by 10% in the 4th qtr of 2015. How are your digital ads being affected?

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Native Advertising: Fad or New Go-To Standard? [New Research]

Native Advertising: Fad or New Go-To Standard? [New Research] | Integrated Brand Communications | Scoop.it
Native advertising isn’t new, but it’s enjoying a major comeback. Read our research to learn how content marketers are using it. – Content Marketing Institute
Russ Merz, Ph.D.'s insight:

Are you thinking about using Native Advertising but unsure how to do it? Here is some new research that may be useful.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Returning Meaning To The Heart Of Communications - Brand Quarterly

Returning Meaning To The Heart Of Communications - Brand Quarterly | Integrated Brand Communications | Scoop.it
The brand and comms business have become obsessed with messaging and information transmission, and need to remember that human beings are Semavores - who consume meaning. So, let's ensure we derive and deliver meaning for our brands.
Russ Merz, Ph.D.'s insight:

How meaningful is your brand communication? This article raises some pertinent questions about the nature of "meaning" in brand messaging that you may want to consider.

more...
No comment yet.