Integrated Brand Communications
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100 Savvy Sites on Statistics and Quantitative Analysis - AnalyticBridge

100 Savvy Sites on Statistics and Quantitative Analysis - AnalyticBridge | Integrated Brand Communications | Scoop.it

From OnlineMathDegrees. It's broken down in different categories:

 

Comprehensive Statistics Sites

Big Data & Machine Learning

Biostatistics

Socioeconomic & Political Analysis

R Programming

Data Visualization

Sports Stats

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Useful reference websites and sources of info about analytics.

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davidgibson's curator insight, April 9, 2013 9:56 AM

For the up to date encyclopedist...

Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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The Ultimate Restaurant Marketing Guide [Infographic]

The Ultimate Restaurant Marketing Guide [Infographic] | Integrated Brand Communications | Scoop.it
Restaurant marketing has gotten complicated. Flyers aren't enough. See how restaurant owners and marketers must have both an offline and a digital presence, and offer memorable dine-in experiences.
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In the Restaurant Business? You Need this =>The Ultimate Restaurant Marketing Guide
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The Complete Guide to Facebook Ad Targeting [Infographic]

The Complete Guide to Facebook Ad Targeting [Infographic] | Integrated Brand Communications | Scoop.it
Facebook advertising works because it allows you to hyper-target specific audiences. See this list of hundreds of Facebook ad targeting and audience segmentation choices, grouped into 5 categories.
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Confused about Facebook ad targeting? Here are some useful guidelines.
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50 digital transformation facts to manage company change

50 digital transformation facts to manage company change | Integrated Brand Communications | Scoop.it
Digital transformation accelerates business in a strategic and prioritized way. It serves as a major, maybe ultimate, demonstration of change management.
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Need some reasons to justify digital transformation? Here are 50 facts to manage company change.
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How Red Bull Became a Media Company

How Red Bull Became a Media Company | Integrated Brand Communications | Scoop.it
Amid the rise of digital video, Red Bull has strategically positioned itself as a media company that just happens to sell energy drinks.
Russ Merz, Ph.D.'s insight:
Do you know how Red Bull became a media company that happens to sell energy drinks? By creating compelling video content and leveraging it to build a strong social media presence.
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Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]

Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic] | Integrated Brand Communications | Scoop.it
Google's major algorithm updates in 2016 started with the core search algorithm in January, followed by accelerated mobile pages (AMP) in February. This infographic has more on the major changes.
Russ Merz, Ph.D.'s insight:
Do you know Google's biggest search algorithm updates of 2016? See this article for SEO implications.
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Organic vs Paid Social Media. 12 myths vs realities

Organic vs Paid Social Media. 12 myths vs realities | Integrated Brand Communications | Scoop.it
The social media landscape is constantly evolving. Which one to use? Why? What is right balance?

To understand organic vs paid social media, here are 12 myths vs realities.
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The social media landscape is constantly evolving what is right balance? To understand organic vs paid social media, here are 6 myths and 6 realities you should know.
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The New Wave of Beauty Retailers

The New Wave of Beauty Retailers | Integrated Brand Communications | Scoop.it
Beauty brands have a lot more distribution options than Sephora, department stores, and Ulta.
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Do you know who the digital marketing challengers are in the cosmetics business? See this article highlighting some of them.
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40% of Marketers Say They Plan Facebook Audits

40% of Marketers Say They Plan Facebook Audits | Integrated Brand Communications | Scoop.it
"Facebook can't go whistling in the dark now," said Kevin Mannion at Advertiser Perceptions, which polled 399 marketing executives.
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Are advertisers getting their money's worth with digital media? Some are skeptical according to this survey reported in AdAge.
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Original Research Moves the Needle for B2B Content Marketers - eMarketer

Original Research Moves the Needle for B2B Content Marketers - eMarketer | Integrated Brand Communications | Scoop.it
B2B customers want insights to guide decision-making
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What is the best type of content that B2B marketers can provide? Survey finds "Original Research" best moves the needle.
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Fixing Native Advertising [Infographic]

Fixing Native Advertising [Infographic] | Integrated Brand Communications | Scoop.it
Native ads have a reputation for being deceptive and untrustworthy, but they are important for advertisers and publishers. See how to fix native advertising's bad rap; check out this infographic.
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Want to make your Native Advertising more trustworthy? Here are some ways to do it.
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Five Trends Start-ups Should Embrace for Effective Social Media Marketing [Infographic] | CustomerThink

Five Trends Start-ups Should Embrace for Effective Social Media Marketing [Infographic] | CustomerThink | Integrated Brand Communications | Scoop.it
Russ Merz, Ph.D.'s insight:
What social media marketing trends should start-ups consider in 2017? Here are 8 suggestions.
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How to Create Infographics Using PowerPoint or Keynote [Infographic]

How to Create Infographics Using PowerPoint or Keynote [Infographic] | Integrated Brand Communications | Scoop.it
Want to understand how to create inexpensive infographics? Here's a 7-step process for creating and promoting infographics with tools you already have: PowerPoint and Keynote.
Russ Merz, Ph.D.'s insight:
Do you need to produce Infographics for your brand? See this=>How to Create Infographics Using PowerPoint or Keynote
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10 Rules for Effective Facebook Marketing [Infographic]

10 Rules for Effective Facebook Marketing [Infographic] | Integrated Brand Communications | Scoop.it
Social Media - Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off?
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Need to improve your Facebook Marketing? Here are 10 ways to do it.
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The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories | Integrated Brand Communications | Scoop.it
Case studies are vital in B2B sales & marketing since they trigger psychological drivers of buying behavior. Apply these 5 psychology tricks to create effective case studies - and other content.
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Are you using customer case studies in your marketing content but not getting traction? Here are 5 ways to improve the power of the story telling.
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Multivariate Testing: Promises and Pitfalls for High-Traffic Websites

Multivariate Testing: Promises and Pitfalls for High-Traffic Websites | Integrated Brand Communications | Scoop.it
This article defines what multivariate testing is, explains the advantages and pitfalls of this kind of testing, and offers some ideas for the future.
Russ Merz, Ph.D.'s insight:
Need a brief tutorial on multivariate testing for website variations? See this article.
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Text Analytics Picks the 10 Strongest Super Bowls Ads

Text Analytics Picks the 10 Strongest Super Bowls Ads | Integrated Brand Communications | Scoop.it
Our text analytics software empowers market research professionals to analyze unstructured text and unlock valuable insights.
Russ Merz, Ph.D.'s insight:
Want to know how to use text analytics to test advertising creative strategy? Here's how It worked to rank the 10 strongest Super Bowls ads.
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The Ultimate Local SEO Guide [Infographic]

The Ultimate Local SEO Guide [Infographic] | Integrated Brand Communications | Scoop.it
For local SEO tips, see this infographic guide on how to optimize your website for local search—from Google My Business to schema markup, landing pages, ranking factors, customer reviews, and more.
Russ Merz, Ph.D.'s insight:
Are you a SMB looking for some search marketing guidelines? See this ultimate local SEO guide.
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Social Media for E-Commerce Marketing [Infographic]

Social Media for E-Commerce Marketing [Infographic] | Integrated Brand Communications | Scoop.it
Social media can play a valuable role in e-commerce marketing. See this infographic for how and why marketers should include social media tactics in their e-commerce marketing strategy.
Russ Merz, Ph.D.'s insight:
Do you know how Social Media builds conversions for E-Commerce Digital Marketing? See this article for some great stats.
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Target to Remove Harmful Chemicals from Products, Invest in Green Chemistry | Sustainable Brands

Target to Remove Harmful Chemicals from Products, Invest in Green Chemistry | Sustainable Brands | Integrated Brand Communications | Scoop.it
Retail giant Target has announced its commitment to reducing harmful chemicals from its products and investing in green chemistry with the release of a new chemical strategy that covers its entire value chain, operations and products. The goal is to be transparent, proactive and innovative when it comes to managing chemicals and, where necessary, developing alternatives.
Russ Merz, Ph.D.'s insight:
Great example of how brands can responsibly take the lead and actively impact the sustainability and environmental effects of the products they sell. Well done Target!
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Metrics and KPIs Used Most to Measure Marketing Performance

Metrics and KPIs Used Most to Measure Marketing Performance | Integrated Brand Communications | Scoop.it
To measure marketing performance, CMOs and top marketers of high-performing brands use KPIs and metrics that measure Marketing's contribution to sales and the business. Check out the stats here.
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What do you report to your CMO? Metrics and KPIs used most to measure marketing performance.
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Starbucks explores brand journalism| warc.com

Starbucks explores brand journalism| warc.com | Integrated Brand Communications | Scoop.it
Starbucks spreads positivity with brand journalism
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With its "Upstanders" content series, Starbucks is expanding brand journalism efforts. Will they be successful?
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Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic] | Integrated Brand Communications | Scoop.it
Which Facebook posts get more engagement—likes, comments, and shares? Short posts and videos garner greater interaction, as do posts published at off-peak times. See more in this infographic.
Russ Merz, Ph.D.'s insight:
Do you know what factors lead to more likes, comments and shares on Facebook? See this article with recent research findings.
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Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints

Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints | Integrated Brand Communications | Scoop.it
A Budweiser case study, told from three different viewpoints: brand, creative, and media. See how Budweiser’s World Series campaign was a home run.
Russ Merz, Ph.D.'s insight:
Looking for a powerful IMC case study? See Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints.
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How Digital Marketers Are Using Visual Content [Infographic]

How Digital Marketers Are Using Visual Content [Infographic] | Integrated Brand Communications | Scoop.it
The use of visual content in marketing is growing. Half of all content created by digital marketers contains a visual element. Find out more visual marketing statistics in this handy infographic.
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How Do You Compare to Other Digital Marketers Using Visual Content? See This Article for Some Research Based Norms.
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10 best tools for Sentiment Analysis from free to fee

10 best tools for Sentiment Analysis from free to fee | Integrated Brand Communications | Scoop.it
Sentiment Analysis extracts relevant actionable information and “overall” attitude of customers toward specific product, service or topics.
Russ Merz, Ph.D.'s insight:
Want to enhance your text analytics capabilities? See this article for the 10 best tools for Sentiment Analysis from free to fee.
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