Integrated Brand Communications
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Top 10 Best Ad Campaigns & Slogans Of All Time [Infographic]

Top 10 Best Ad Campaigns & Slogans Of All Time [Infographic] | Integrated Brand Communications | Scoop.it
What are the best ad campaigns of all time? This infographic takes you on a walk down memory lane and lists the top 10 campaigns and slogans of our time.
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Certain to be controversial. But the real question is how well did they contribute to building brand equity?

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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Metrics and KPIs Used Most to Measure Marketing Performance

Metrics and KPIs Used Most to Measure Marketing Performance | Integrated Brand Communications | Scoop.it
To measure marketing performance, CMOs and top marketers of high-performing brands use KPIs and metrics that measure Marketing's contribution to sales and the business. Check out the stats here.
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What do you report to your CMO? Metrics and KPIs used most to measure marketing performance.
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Starbucks explores brand journalism| warc.com

Starbucks explores brand journalism| warc.com | Integrated Brand Communications | Scoop.it
Starbucks spreads positivity with brand journalism
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With its "Upstanders" content series, Starbucks is expanding brand journalism efforts. Will they be successful?
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Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic] | Integrated Brand Communications | Scoop.it
Which Facebook posts get more engagement—likes, comments, and shares? Short posts and videos garner greater interaction, as do posts published at off-peak times. See more in this infographic.
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Do you know what factors lead to more likes, comments and shares on Facebook? See this article with recent research findings.
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Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints

Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints | Integrated Brand Communications | Scoop.it
A Budweiser case study, told from three different viewpoints: brand, creative, and media. See how Budweiser’s World Series campaign was a home run.
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Looking for a powerful IMC case study? See Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints.
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How Digital Marketers Are Using Visual Content [Infographic]

How Digital Marketers Are Using Visual Content [Infographic] | Integrated Brand Communications | Scoop.it
The use of visual content in marketing is growing. Half of all content created by digital marketers contains a visual element. Find out more visual marketing statistics in this handy infographic.
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How Do You Compare to Other Digital Marketers Using Visual Content? See This Article for Some Research Based Norms.
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10 best tools for Sentiment Analysis from free to fee

10 best tools for Sentiment Analysis from free to fee | Integrated Brand Communications | Scoop.it
Sentiment Analysis extracts relevant actionable information and “overall” attitude of customers toward specific product, service or topics.
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Want to enhance your text analytics capabilities? See this article for the 10 best tools for Sentiment Analysis from free to fee.
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5 Questions Marketers Should Ask in 2017

5 Questions Marketers Should Ask in 2017 | Integrated Brand Communications | Scoop.it
A dozen marketing and agency execs share what's top of mind as they finalize their marketing plans for 2017.
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Are these Top-of-Mind for your brand? 5 Questions marketers should ask in 2017 from ThinkwithGoogle.
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How to Create Content for Your ABM Strategy [Infographic]

How to Create Content for Your ABM Strategy [Infographic] | Integrated Brand Communications | Scoop.it
Marketing Strategy - Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here.
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Need Guidelines for Creating ABM Strategy Content? See This Summary of a 3 Step Process.
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Trump-supporting news site Breitbart blocked by ad exchange | Netimperative - latest digital marketing news

Trump-supporting news site Breitbart blocked by ad exchange | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Major online ad exchange AppNexus has blacklisted news site Breitbart for “breaking their service rules regarding hate speech”. The move means that Breitbart can still sell ads, just not on AppNexus’ online marketplace, the second largest to Google’s. In a statement, AppNexus said it would no longer allow Breitbart to sell ad space via its ... [Read more...]
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AppNexus steps up against hate speech in the media.
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16 Types of Infographic Layouts to Inspire You! | MarTech

16 Types of Infographic Layouts to Inspire You! | MarTech | Integrated Brand Communications | Scoop.it
16 Types of Infographic Layouts to Inspire You! by Douglas Karr on MarTech
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Want to create an infographic for your brand but don't know where to start? Here's a handy style reference with 16 different layout designs you can use.
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Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers - eMarketer

Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers - eMarketer | Integrated Brand Communications | Scoop.it
Most B2B CMOs in the US are struggling to show the impact of social
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Which social media give B2B CMO's the best advertising value? These survey results may surprise you.
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50 Common Mistakes New Content Marketers Make

50 Common Mistakes New Content Marketers Make | Integrated Brand Communications | Scoop.it
Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?
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Are you doing any of these? 50 Common mistakes new content marketers make.
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10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool

10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool | Integrated Brand Communications | Scoop.it
Social Media - People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the mos
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Wonder how to use Facebook for event promotion? Here are ten ways to do it.
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40% of Marketers Say They Plan Facebook Audits

40% of Marketers Say They Plan Facebook Audits | Integrated Brand Communications | Scoop.it
"Facebook can't go whistling in the dark now," said Kevin Mannion at Advertiser Perceptions, which polled 399 marketing executives.
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Are advertisers getting their money's worth with digital media? Some are skeptical according to this survey reported in AdAge.
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Original Research Moves the Needle for B2B Content Marketers - eMarketer

Original Research Moves the Needle for B2B Content Marketers - eMarketer | Integrated Brand Communications | Scoop.it
B2B customers want insights to guide decision-making
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What is the best type of content that B2B marketers can provide? Survey finds "Original Research" best moves the needle.
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Fixing Native Advertising [Infographic]

Fixing Native Advertising [Infographic] | Integrated Brand Communications | Scoop.it
Native ads have a reputation for being deceptive and untrustworthy, but they are important for advertisers and publishers. See how to fix native advertising's bad rap; check out this infographic.
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Want to make your Native Advertising more trustworthy? Here are some ways to do it.
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Five Trends Start-ups Should Embrace for Effective Social Media Marketing [Infographic] | CustomerThink

Five Trends Start-ups Should Embrace for Effective Social Media Marketing [Infographic] | CustomerThink | Integrated Brand Communications | Scoop.it
Russ Merz, Ph.D.'s insight:
What social media marketing trends should start-ups consider in 2017? Here are 8 suggestions.
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How to Create Infographics Using PowerPoint or Keynote [Infographic]

How to Create Infographics Using PowerPoint or Keynote [Infographic] | Integrated Brand Communications | Scoop.it
Want to understand how to create inexpensive infographics? Here's a 7-step process for creating and promoting infographics with tools you already have: PowerPoint and Keynote.
Russ Merz, Ph.D.'s insight:
Do you need to produce Infographics for your brand? See this=>How to Create Infographics Using PowerPoint or Keynote
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10 Rules for Effective Facebook Marketing [Infographic]

10 Rules for Effective Facebook Marketing [Infographic] | Integrated Brand Communications | Scoop.it
Social Media - Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off?
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Need to improve your Facebook Marketing? Here are 10 ways to do it.
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Taking Video Ad Targeting Beyond Demographics - eMarketer

Taking Video Ad Targeting Beyond Demographics - eMarketer | Integrated Brand Communications | Scoop.it
Executives Say Demographic Targeting Not as Effective as Other Methods
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How Effective is Your Ad Media Planning? See Why Some are Taking Video Ad Targeting Beyond Demographics.
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How Consumers Feel About Marketing Emails

How Consumers Feel About Marketing Emails | Integrated Brand Communications | Scoop.it
Email Marketing - Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent.
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How Do Your Consumers Feel About Marketing Emails You Send? Ask Them--Most Are Not Happy.
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The Future of PR: Tech-Driven Media Intelligence [Infographic]

The Future of PR: Tech-Driven Media Intelligence [Infographic] | Integrated Brand Communications | Scoop.it
Public Relations - If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready acces
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Guidelines for using tech-driven media intelligence for PR purposes.
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How to Play the Game of Content Land and Win [Infographic]

How to Play the Game of Content Land and Win [Infographic] | Integrated Brand Communications | Scoop.it
Content - Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.
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Do you know how to build a visual vocabulary that helps your brand content resonate with customers? See this article for guidelines.
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Instagram's Ad Business Is on a Rapid Trajectory - eMarketer

Instagram's Ad Business Is on a Rapid Trajectory - eMarketer | Integrated Brand Communications | Scoop.it
Facebook’s decision to integrate Instagram into its ad system has helped boost revenues
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Is Instagram part of your brand's advertising and promotion mix? Maybe it should be; here's why.
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Report: 99% of Companies Now Use Data to Produce Marketing Content | KoMarketing

Report: 99% of Companies Now Use Data to Produce Marketing Content | KoMarketing | Integrated Brand Communications | Scoop.it
The “2016 State of Digital Content” report from Altimeter revealed that 99 percent of companies use some form of data to produce content.
Russ Merz, Ph.D.'s insight:
How are you using your data? New report from Altimeter, a Prophet Company finds 99% of companies now use data to produce marketing content.
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