How Zara Ballooned Into a Multi-Billion Dollar Brand Without Advertising | Integrated Brand Communications | Scoop.it

A look at spanish retailer zara's unique business model -- which includes barely any paid advertising -- in the wake of co-founder rosalia mera's death.

 

One of the most fascinating things about the brand is that it became popular not in spite of but because of its lack of originality; shoppers flocked to stores to buy its catwalk copycat designs at prices that are friendly enough for nearly any budget. Here, a few more fascinating facts about how Zara over three decades ballooned into a multi-billion brand*.


Via Sylvain Leroux