The rise of vanity metrics often detracts content authors from the true meaning and value of publishing great content. These objectives actually matter.
Not every piece of content you produce is great. Content can be a very subjective form of marketing. Some people like it, some don't, some care, and some don't.
Every day millions of pieces on content are produced on the Web. Does every piece of content have value; does it serve a reader, author, and business purpose? No.
The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. It's the modern-day content marketing dilemma – subjective vanity versus objective performance.