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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Scooped by Russ Merz, Ph.D.
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Viral Content [INFOGRAPHIC] | Social Media Today

Viral Content [INFOGRAPHIC] | Social Media Today | Integrated Brand Communications | Scoop.it

Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?

 

We share more content from more sources with more people more quickly and more often than ever before. That’s quite a mouthful, but it’s true. This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?

Most people join social networks to they can interact with people they know, not with a brand. Social media fosters a group/herd mentality — you learn from and are recognized by your peers, and you rely on them for a sense of belonging. The vast majority of social media sharing is motivated by selfishness — sharing something funny or informative improves your social capital, which is the esteem others have for you and your reputation.

The New York Times Customer Insight Group’s study, The Psychology of Sharing, set out to determine what motivates people to share content online. They found that we share to:

Bring valuable and entertaining content to othersDefine ourselves to othersGrow and nourish relationshipsMarket causes or brandsAchieve self-fulfillment
Russ Merz, Ph.D.'s insight:

A very useful summary of some recent research that examines what makes content #viral.

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Richard Baxter's curator insight, March 4, 2014 1:18 PM

What makes us share content? The answer is the holy grail but this gives some good pointers

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Turn Your Brand Marketing Viral In Three Steps

Turn Your Brand Marketing Viral In Three Steps | Integrated Brand Communications | Scoop.it

They are all product marketing campaigns that have gone viral. For a product to go viral online and even offline is every lead generation specialist’s dream come true.

 

They are all product marketing campaigns that have gone viral. For a product to go viral online and even offline is every lead generation specialist’s dream come true.

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Analisa Fruean's curator insight, September 28, 2014 9:57 PM

Become viral in just three steps, word of mouth, trigger your brand with a specific or personal source and have a relatable story allowing consumers to engage and gain interest. With these three steps a viral hit could be on the horizon when done correctly and effectively. With this being said it is not always that easy as many have tried and failed to become viral sensations. Viral campaigns work effectively when targeting a specific cause or need like fundraising but anything further can become a lot harder to go viral. @jpfernandez9

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4 Tips for Making Visual Content Go Viral — and Benefit Your Business

4 Tips for Making Visual Content Go Viral — and Benefit Your Business | Integrated Brand Communications | Scoop.it

A new study, coming out of the University of Trento in Italy, takes a look at what types of visual content have the most viral potential on Google+. Although the study focuses on this one social network, the implications of its findings are intriguing and provide insights that can translate to other social platforms.

 

Comparing image attributes such as static vs. animated, portrait vs. landscape, color vs. black and white, and a variety of others, the study also points to potential avenues for optimization of content that gets shared on social networks. 

Russ Merz, Ph.D.'s insight:

What visual factors enhance the #viral potential of #brand content marketing programs?  

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