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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Rescooped by Russ Merz, Ph.D. from B2B Marketing-The Practical Side
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Top 8 B2B Video Marketing Mistakes to avoid

Top 8 B2B Video Marketing Mistakes to avoid | Integrated Brand Communications | Scoop.it
…and why your video hasn’t ‘gone viral’

You’ve heard the stat that 75% of business executives regularly watch work related video. And, you’ve jumped in, joining the 92% of B2B Marketers who use video for demand generation (per the 2012 Demand Generation Benchmark Report from Software Advice, Eloqua and CMO.com). But, your video marketing efforts have yet to produce the results you were expecting.  Now you have to quickly figure out why your B2B Video Marketing stinks.

Don’t panic, use the below list of common problems to diagnose your video marketing challenges. Ask yourself:


Via Lydia's Marketing & Communication Consulting
Russ Merz, Ph.D.'s insight:

Useful tips to guide #contentmarketing video production.

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Lydia's Marketing & Communication Consulting's curator insight, September 7, 2013 11:14 AM
Don't use video marketing as a corporate megaphone...
Scooped by Russ Merz, Ph.D.
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Ikea Make Small Spaces Big 360

Ikea Make Small Spaces Big 360 | Integrated Brand Communications | Scoop.it

Ikea helps you find more space at home with this interactive experience. You’re invited to have a nose around lots of clever ideas. In this interactive film, created originally for IKEA FAMILY members, you can explore a typical, everyday home, choosing which areas to skip to for the small-space challenges you face.

Russ Merz, Ph.D.'s insight:

IKEA shows how to build #brand #engagement through the use of #interactive #video.

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