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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Video Marketing Works (Infographic) « iMediaConnection Blog

Video Marketing Works (Infographic) « iMediaConnection Blog | Integrated Brand Communications | Scoop.it

As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and that number is expected to reach 69% by 2017. Furthermore, over one billion users watch six billion hours of video per month on YouTube, and US digital video spending is expected to double in only three years from $4.1 billion in 2013 to $8.04 billion in 2016. This infographic takes a look at key trends in online video behavior, and what business should be aware of when using video to enhance their marketing strategies.

Russ Merz, Ph.D.'s insight:

Looking for some reasons to use #video as part of a #brand's #marketingstrategy? See this infographic.

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Top 8 B2B Video Marketing Mistakes to avoid

Top 8 B2B Video Marketing Mistakes to avoid | Integrated Brand Communications | Scoop.it
…and why your video hasn’t ‘gone viral’

You’ve heard the stat that 75% of business executives regularly watch work related video. And, you’ve jumped in, joining the 92% of B2B Marketers who use video for demand generation (per the 2012 Demand Generation Benchmark Report from Software Advice, Eloqua and CMO.com). But, your video marketing efforts have yet to produce the results you were expecting.  Now you have to quickly figure out why your B2B Video Marketing stinks.

Don’t panic, use the below list of common problems to diagnose your video marketing challenges. Ask yourself:


Via Lydia's Marketing & Communication Consulting
Russ Merz, Ph.D.'s insight:

Useful tips to guide #contentmarketing video production.

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Lydia's Marketing & Communication Consulting's curator insight, September 7, 2013 2:14 PM
Don't use video marketing as a corporate megaphone...
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Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic] | Integrated Brand Communications | Scoop.it

Are you able to deliver quantifiable results for your marketing? If not, you're not alone.

 

"The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI," according to an infographic from Vidyard.

 

One issue regarding ROI is that "text-based content assets are difficult to track once syndicated," Vidyard states. "Video, on the other hand, is much different."

 

What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic.

 

You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more.

 

Russ Merz, Ph.D.'s insight:

Key #ROI performance differences between #video and #text based marketers.

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Ikea Make Small Spaces Big 360

Ikea Make Small Spaces Big 360 | Integrated Brand Communications | Scoop.it

Ikea helps you find more space at home with this interactive experience. You’re invited to have a nose around lots of clever ideas. In this interactive film, created originally for IKEA FAMILY members, you can explore a typical, everyday home, choosing which areas to skip to for the small-space challenges you face.

Russ Merz, Ph.D.'s insight:

IKEA shows how to build #brand #engagement through the use of #interactive #video.

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