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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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6 Ways to Dig Into the Ultimate Second-Screen Tool - The Agency Post

6 Ways to Dig Into the Ultimate Second-Screen Tool - The Agency Post | Integrated Brand Communications |

Nothing beats Twitter as the ultimate second-screen tool. Even Nielsen can’t track viewer emotions in real time as thoroughly as Twitter, where context curation using hashtags is making it easier to target the right audience at the exact moment they’re interested in the topic.


But engaging viewers on their second screen can seemed forced if you don’t choose the right hashtags or the right programming. If you’re looking to jump on the second-screen bandwagon, here are some tips to get you started.


Russ Merz, Ph.D.'s insight:

Six very useful planning guidelines for using Twitter as a second-screen marketing tool to build engagement with #brand content.

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Double Your Twitter Followers In Just 5 Minutes Per Day [INFOGRAPHIC]

Double Your Twitter Followers In Just 5 Minutes Per Day [INFOGRAPHIC] | Integrated Brand Communications |

So you want more Twitter followers?


Who doesn’t, right? The more the merrier. Let’s face it: you can never really have too much. But, no matter what you do, you almost never seem to pick up any plus ones. Your follower number has been the same for months, and you’re starting to wonder if you’re doing something wrong.

Heads up: you are.


If your follower count remains pretty much static, my guess is that you haven’t taken the time to perfect your Twitter profile. You probably aren’t tweeting enough, and I bet you haven’t mined your existing connections on email and LinkedIn. You’re probably not making an effort and really getting involved on Twitter, so it’s likely that the followers you have aren’t feeling especially engaged. And it’s almost certain that you’re not really promoting your Twitter account everywhere… are you?

Tips on how to boost your follower count on Twitter in just a few minutes work each day can be found in the infographic below, which comes courtesy of WhoIsHostingThis?

Russ Merz, Ph.D.'s insight:

Want more #Twitter followers, here are some #bestpractices that will help get them without buying from one of those ubiquitious bots.

Marissa Sharbell's curator insight, February 26, 2014 1:20 PM

This helpful infographic displays ways that claim to double your Twitter followers in just 5 minutes every day. These tips include to perfect your profile, tweet more, promote your brand, and to keep your followers engaged. It encourages users to put an effort forth to get involved on Twitter in order to grow your followers (and to keep them as well).