Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Facebook Advertising Statistics and Trends (Infographic)

Facebook Advertising Statistics and Trends (Infographic) | Integrated Brand Communications |

Invesp has put together the numbers behind Facebook advertising and the results are a clear indication that this is where the future of social media advertising lies. The number of Facebook’s user keeps growing. Currently, the estimated number of monthly Facebook users stands at 1.39 billion of which 1.19 billion are Facebook mobile users.
What does this tell us?

Businesses and organizations should focus their digital marketing strategies on mobile advertising because mobile users form the bulk of active social media users. Indeed, advertisers who are using mobile targeting, News Feed ads and custom audiences are already getting good results in terms of number of conversions and click-through rates. If the average Facebook user spends 40 minutes per day on Facebook, then it means that Facebook presents a fertile ground for marketers to sow their seeds of advertising and marketing brands.


Russ Merz, Ph.D.'s insight:

Looking for some #statistics and trends about Facebook advertising prowess? Here they are. Should Google be worried?

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Landor Associates - Landor’s 2015 trends forecast

Landor Associates - Landor’s 2015 trends forecast | Integrated Brand Communications |

A global leader in brand consulting, Landor creates agile brands that thrive in today’s dynamic marketplace using strategy, design, innovation, and naming.


What will the best brands of the future look like? Landor’s experts from around the world analyzed innovations, changes, consumer behaviors, and attitudes from a multitude of industries and global locales, and emerged with unexpected insights for 2015. Noteworthy and established trends are picking up steam and changing the branding game—from the rise of megacities to back-to-basics naming to personalized everything. Brands that are laser clear on what they stand for—and that never stand still—will lead the way. Here’s what you need to know.

Russ Merz, Ph.D.'s insight:

An interesting read from one of the leading brand consultancies about their take on the market forces that will affect #brands in 2015. Download the report free from this page.

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Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic]

Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic] | Integrated Brand Communications |

When gearing up for the new year, marketers should reflect on marketing trends and events from 2013 that may help them to prepare for 2014.

One major marketing trend was multiplatform content: Some 54% of American consumers are now on more than one content platform, such as desktop computers, smartphones, and tablets.


Content marketing also boomed in 2013: 90% of B2C and 93% of B2B marketers used content marketing this year, compared with last year's 85%.


Another area of growth was in mobile. Mobile commerce spending increased from $.06 billion in the second quarter of 2010 to $4.7 billion in the second quarter of 2013.

To find out more about the trends, stats, and events in marketing this year, check out the following infographic by Uberflip:

Russ Merz, Ph.D.'s insight:

A useful summary infographic of key trends, events and stats from 2013.

Belle Chua's curator insight, January 1, 2014 9:56 PM

Infographic: 2013 Marketing Trends Look Back

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How are the Top 50 Retail Brands performing on Facebook?

How are the Top 50 Retail Brands performing on Facebook? | Integrated Brand Communications |

013 is shaping up to be a tipping point for the retail industry on Facebook. So far this year retail has experienced the greatest decline in key metrics since 2011. With brands forking over more ad dollars to Facebook than ever before (Facebook just experienced its highest revenue in Q2 2013 at $1.6b) and the number of branded posts increasing by the day, placement and engagement are at a premium.


Expion looked at the Interbrand Best 50 Retail Brands list with their social engagement marketing insights software to come up with their F.A.V.E 50 List, and found a number of key social trends in the industry as well as ranking the top brands by their own engagement system.

Russ Merz, Ph.D.'s insight:

A comparative look at a few key trends and social media performances by for the Interbrand Best 50 Retail #Brands.

Blake Holmes's comment, August 21, 2013 4:32 AM
Hey great article, your discussion of the DAGMAR concept was relevant and was explored by myself too in research for this weeks topic. Measurable tasks and objectives are very important in the undertaking of promotional activity and i feel you have covered this point well, as well as others. Your point on budgeting was relevant also. Ultimately this article differed to mine slightly so was great to read to further my understanding. Thanks
Wenjing Zheng's comment, August 21, 2013 10:08 PM
great discussion on the DAGMAR concept, it is really important for a company to have objectives, so they can measure the business performance, and it is a good used of facebook social media as facebook help brand speed spread the brand, it gain awareness of the brand but actually it do not increase the consumer engagement.
JENNYHA's comment, August 22, 2013 3:22 AM
In complete agreement with your first insight. As a user of Facebook, I find that I am more aware of brands that are active on there but I don’t really engage with them. Also, I’ve never bought something just because I saw it on Facebook. The side ads actually really irritate me and I find them to be less credible so I won’t even click on them.

It is really important, as you said, to use the DAGMAR concept to set those goals and objectives. In relation to this article, I think it's especially important to find out about consumer behaviour i.e. where consumers are, what content they’re interested in. It sounds like brands are just publishing content for the sake of publishing content but none of it really draws consumers in, which is a shame as they’re spending so much of their money and time there.
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8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Integrated Brand Communications |

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?

Then I’ve got a challenge for you.

Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…

Essential Knowledge: Digital Marketing Trends In 2015

Russ Merz, Ph.D.'s insight:

How many of these #digitalmarketing trends are you ready to act on in 2015?

Sue Walsh's curator insight, January 29, 2015 8:22 PM

Well worth checking out this article. Logical but also a good stocktake on what you are actually using (or not).

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The Evolution of Retail: What Brands Need to Know [Infographic]

The Evolution of Retail: What Brands Need to Know [Infographic] | Integrated Brand Communications |

The retail environment is changing faster than many brands realise. The evolution of retail is developing and brands need to embrace these new trends.


Back at the turn-of-the-century (I just love saying that) I was in retail management. Dance music retail to be specific. The stores that I ran pioneered cutting edge dance music and thanks to DJ culture, good old analogue 12” vinyl was actually experiencing sales and usage growth. Oh, how quickly things can change. It was around that same time that iTunes launched and changed the way that we purchase, manage and play our music forever. That was one of the first signs of the evolution of retail.

Fast forward 14 years and that sector of retail has changed so radically that now DJ’s can purchase music live on their smartphone in the middle of a playing a gig. According to data from Baynote the retail industry is forecast to experience more change over the course of the next five years than it has during the past one hundred years. News Corp CTO Tom Quinnrecently told CeBIT attendees that consumers are now innovating faster than businesses. Dynamic brands are capitalising on some emerging retail trends, however businesses that ignore the evolution of retail could be left behind.

In this article you will learn:

How innovative use of digital media can help win businessFive trends that are transforming the retail industryQuick fix digital media solutions to cover the basicsImportant things to know about retail in 2014 with a helpful Infographic
Russ Merz, Ph.D.'s insight:

Informative article with supporting infographic that identifies 5 key trends that have the potential to transform #retailing. Several implications for #brands are identified. 

Orlando Delgado's curator insight, June 17, 2014 9:15 AM

Retail as a sector needs to adapt to new market forces...

Sue Walsh's curator insight, June 23, 2014 5:32 AM

Another beauty. Make sure you read your way to the info graphic ...

corneja's curator insight, July 6, 2014 2:08 PM

42 % of consumers expect a reply from the brand within an hour! This data has surprised me.  The infographic shows a lot of useful information about retail.

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Infographic: The Rapidly Growing Digital Advertising Market - Marketing Technology Blog

Infographic: The Rapidly Growing Digital Advertising Market - Marketing Technology Blog | Integrated Brand Communications |

We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits… directors are a bit complicit as they direct budgets based on grants that have been around for decades.


It’s not that we’re poo-pooing television and radio (we do a segment on radio), it’s just that they’re expensive mediums that need to be properly deployed as part of an overall marketing mix. Digital media offers low-cost, high yield opportunities – especially with non-profit organizations where the employees and customers are so passionate. Online media offers the opportunity for you to spark the fire, and your fans and followers to spread it. It’s truly unlike any traditional source.


When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.

The quote above and the infographic below from the Advice Interactive Group is a comprehensive look at the growth of digital marketing over time with respect to traditional media.


Russ Merz, Ph.D.'s insight:

A useful summary #stats of the size and trends in the #digital #advertising marketplace.

Sophie Batten's curator insight, August 22, 2013 12:26 AM

My insight is that these days more and more people are using the internet and less people are using television and radio. The internet is seen by consumers to be easier and more direct than television and radio. However this effects marketers that pay for advertising on television and on the radio because each day the audience they are creating these advertisements for are getting smaller and smaller and starting to be a waste of money. This is why more advertising are starting to be seen on the internet, advertisements are increasing on popular used sites such as Youtube and Facebook and its not a suprise since it costs less and is more actively used.


Teagan Adams's comment, August 22, 2013 1:27 AM
I agree with Sophie that a lot of money is being spent on advertising in domains that has shrinking audiences. Makes people wonder how much longer until internet advertising will become expensive considering its success.
Analay Malamala's comment, August 22, 2013 4:51 AM
I agree with your insight Sophie when you say that there is more use of the internet and less of traditional media like television and radio, I think that it's a much better way of communication for consumers to jump on the internet, it's accessible and because the world is evolving, our knowledge of different platforms evolve too and therefore we stick to what we feel more confident to use and think is most effective.